Download - Storytelling: Engaging Family and Community
Storytelling:Engaging Family and Community
Erika Daggett, Sycamore Community SchoolsKelsey Giesler, Ohio Hi-Point Career Center
Patrick Gallaway, New Albany-Plain Local Schools
The media covers stories that include something out of the ordinary that will happen, that is happening,
or that happened just a minute ago, that will interest people beyond those immediately involved.
What is a story?
• Localize a current trend, event, or holiday• Tradition and history• Photo opportunities!• Meeting state mandates or district goals• Noteworthy speaker visits
Make a story
• Traditional media– Print• Press release, media advisory • Newspaper, magazine• Direct mail/newsletters• Photos
– Broadcast• TV• Radio
Tell your story
Traditional coverage
• New media– Video– Social media• Twitter, Facebook, YouTube, Instagram, Pinterest,
Flickstr, Flickr, blogs, YouTube, Vimeo, etc– Website
Tell your story
New media coverage: Video
New media coverage:Social media - YouTube
New media coverage: Social media- Facebook
New media coverage: Social Media - Twitter
New media coverage: Social media- Blogs
New media coverage: Website
• Think outside the box–The Eagle Has Landed–National/cable TV
Tell your story
Maximize your story
Maximize your story
Maximize your story
Maximize your story
Questions?
• Erika Daggett, Sycamore Community Schools– [email protected]– www.facebook.com/sycamoreschools– www.youtube.com/scstv2012– www.sycamoreschools.org– www.flickr.com/sycamorecommunityschools
• Kelsey Giesler, Ohio Hi-Point Career Center– [email protected] (Twitter: @kelseygiesler)– ohiohipoint.com – HiPointJourneys.com– Facebook.com/OhioHiPointCC – @ohiohipoint– Blog.OhioHiPoint.com – flickr.com/OhioHiPoint
• Patrick Gallaway, New Albany-Plain Local Schools– [email protected] – www.youtube.com/user/naplsSocialMedia – www.napls.us