![Page 1: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/1.jpg)
Strategi Membangun Daya Saing Perguruan Tinggi
Disampaikan pada
Seminar INDOSTAFF 2013
FTF UGM – 30 November 2013
Mame S. Sutoko
Tanti Irawati M
![Page 2: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/2.jpg)
2
STRUKTUR INDUSTRI
• Sektor jasa Pendidikan Tinggi tidak lepas dari hukum ekonomi pasar
Supply vs Demand
Struktur Behavior Performance
• Struktur pasar setiap Prodi relatif berbeda
![Page 3: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/3.jpg)
• Terdiri dari 3098 Perguruan Tinggi
• PTN: ± 80
• PTS yang berada di bawah koordinasi
Kopertis Wilayah IV: 150 (1995) – 475
(2012)
![Page 4: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/4.jpg)
4
Sistem pendidikan hanya dapat
dikatakan berhasil bila proses
tersebut memberikan value dan
keunggulan kompetitif pada
lulusannya yang sekaligus
merupakan value dan keunggulan
kompetitif dari institusi pendidikan
![Page 5: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/5.jpg)
5
SPIRAL PERTUMBUHAN WIDYATAMA
![Page 6: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/6.jpg)
6
Rantai Nilai (value chain, Porter 1985, 1990)*
![Page 7: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/7.jpg)
INSTITUTIONAL CHANGE DEVELOPMENT
BENCHMARKING
1974 – 1981 Kursus komputer (kerjasama dgn
institusi lain dan industri untuk
prasarana dan rental lab komputer)
1973 Institut Akuntansi Bandung
(Prasarana sewa student body ±
100)
1981 – 1987 ATK AMIK BINUS 1979 STIEB
1987 – 1996 STMIK BINUS 1995 STIEB, STT
1996 STIEB, STT, STIB
1999 STIEB, STT, STIB, STDKV
1997 – 2004 UBINUS ( 4 campus connected
through IT networking system
student body > 20.000)
(5 faculties, 15 prodi)
2001- 2004 Universitas Widyatama student
body ± 6000
(5 faculties, 13 prodi)
UBINUS UNIV.WIDYATAMA
![Page 8: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/8.jpg)
Differensiasi & Segmentasi 10 Perguruan Tinggi di Bandung *)
*) Natalia, Kristia: Nilai Ekuitas Merek Perguruan Tinggi Swasta (Studi Kasus PTS Kodya Bandung)
Tugas Akhir S-1, Teknik Industri, ITB, tidak dipublikasikan
![Page 9: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/9.jpg)
9
Low Price
Low Quality
for
Low Income People
Akumulasi
Kapital
Peningkatan
Kualitas
Short Term
Long Term
Strategi Klasik Pertumbuhan
![Page 10: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/10.jpg)
Pertumbuhan PMB
![Page 11: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/11.jpg)
Vector Pertumbuhan Portofolio Prodi
Widyatama 2002-2008Relative Product
Growth (%)
20
40
60
80
100
120
130
-80
-60
-40
-20
0
( + )
( - )
Relative Market Share (%)
EL
150 140 130 120 110 100 90 80 70 60 50 40 30 20 10 0
IS
MM
GD-D4
IE
Man
JL-D3
IF
Acc
Man-D3
Acc-D3
![Page 12: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/12.jpg)
12
Strategic Changes
Evolusi
Sektoral
PTS
Globalisasi
Borderless
Education
Perubahan
Paradigma
Legal Reform
(BHMN/BHP)
Attitude
Change
![Page 13: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/13.jpg)
13
Public
Sector
Pendidikan Tinggi
Private
Sector
Basic & Secondary Education
1. Perubahan Paradigma
![Page 14: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/14.jpg)
14
2. Attitude Change
Unemployments
Rp?
![Page 15: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/15.jpg)
15
3. Evolusi Sektoral
BHPTS
BHM NPTN
PTS
![Page 16: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/16.jpg)
16
4. Legal Reform
PRIVATE
PUBLIC
?YAYASAN
NEGARA
PRIVATE
PUBLICPRIVATE
![Page 17: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/17.jpg)
17
International Education / Globalization
Kesepakatan WTO,
AFTA, APECPerubahan-perubahan
Peraturan Pemerintah
National University
Vs
Foreign Higher
Education Institution
Pelatihan Kepemimpinan Kopertis Wil IV
Juli 2009
![Page 18: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/18.jpg)
ASEAN SINGLE COMMUNITY 2015
ECONOMY
SECURITY
SOCIO-
CULTURAL
A. Human Development
1. ICT Literacy
2. E-learning
3. English Literacy
4. Entrepreneurship
5. Industrial Relations
![Page 19: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/19.jpg)
UNIVERSITAS WIDYATAMA
Physical
Development
External Networking &
Business Community Dev.
Core Competence &
Management Enhancement
Digital Campus Dev.
(Intersifikasi, Ekstensifikasi,
Aksesibiliti)
D1-2 : Sistem
Pengembangan
Pembelajaran
D8 : Sistem
Pendukung
Business
Community Dev.
D3-7 : Sistem
Pendukung
Manajemen
C1-3 : Manajemen
Proses &
Audit Akdemik
C4-5 : CBMS
E1-3 : HE Institution
/ Industrial.
Networking
E4-5 : International
Networking
E6-9 : Fasilits
Akademik
E13-15 :
Supporting
Facility
E10-12 :
Co & Extra
Curriculum Facility
Widyatama Development Program (WDP)
WDP.xls
![Page 20: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/20.jpg)
ICT Literacy & Entrepreneurship
• Ditetapkan sebagai salah satu Sasaran
Mutu.
• Mengintegrasikan modul-modul
Internasional dalam kurikulum, contohnya
Modul SAP, DAT.
•Entrepreneurship dengan mengadopsi
modul Kewirausahaan Bank Mandiri.
![Page 21: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/21.jpg)
Capaian English Literacy Pencapaian Sasaran Mutu 2 (bagi Lulusan D3/D4 dan S1):Sekurang-kurangnya 75% lulusan mempunyai score EPT minimal
450
PRODI Capaian TA. 2009/2010 Capaian TA. 2010/2011Jlh Wisuda Sarmut 1 (%) Sarmut 2 (%) Jlh Wisuda Sarmut 1 (%) Sarmut 2 (%)
01-Akuntansi S1 324 70% 76% 415 71% 76%
02-Manajemen S1 268 65% 79% 244 56% 91%
03-Akuntansi D3 91 76% 80% 85 72% 72%
04-ManajemenD3 79 52% 90% 90 53% 78%
05-Teknik Industri S1 19 26% 63% 23 30% 65%
06-Teknik Informatika S1 36 6% 67% 42 7% 81%
07-Bahasa Inggris S1 17 71% 88% 12 58% 92%
08-Bahasa Jepang D3 5 60% 20% 8 50% 38%
09-Desain Grafis D4 21 5% 48% 28 36% 71%
10-Komputer Multimedia D3 7 29% 29% 3 67% 100%
11-Sistem Informasi S1 6 33% 83% 11 27% 55%
Sarmut tidak tercapai
![Page 22: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/22.jpg)
• Capaian tersebut di atas diperoleh
dengan melalui proses;
• Diberlakukan 6 sks untuk Matakuliah
Bahasa Inggris
• Adanya Incoming Test: Range EPT
Score pada saat Incoming Test: 375 –
425
• Rata-rata frekuensi Pengulangan EPT
Test mahasiswa > 3 kali mencapai
10.5%.
•
![Page 23: Strategi Membangun Daya Saing PT_Univ. Widyatama.pdf](https://reader034.vdocuments.net/reader034/viewer/2022042619/5896dd991a28ab35048b4765/html5/thumbnails/23.jpg)
Terima Kasih