Download - Strategic Marketing of EHC Stacey McCullough Assistant Professor Community & Economic Development
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Strategic Marketing of EHC
Stacey McCullough
Assistant Professor
Community & Economic Development
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Why is Marketing & Effective Communication Important?
Mission of EHC:Empower individuals and families to improve their quality of living through continuing education, leadership development, and community service
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Why did you choose to become an Extension Homemaker?
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What have been the most important benefits you have
gained through EHC?
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Why is Marketing & Effective Communication about EHC
Important?
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The Elevator Test
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Your Elevator Speech
• WHO – What’s your name?• WHAT – What kind of organization are you?• FOR WHOM – Whom do you serve?• NEED – What pressing social problem do you
address?• WHAT’S DIFFERENT – What makes you
unique?• SO WHAT – Why should they care?
Elevator Test Worksheet
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Practice Your Elevator Speech
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Marketing Strategy Basics
• Goals• Audience• Message• Vehicle
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Marketing Goals
• What are you hoping to achieve as a result of your EHC marketing efforts? – Do you more members? – Do you want financial support for your efforts? – Do you want to promote an activity or event? – Do you want to build support for your county
extension office?– Do you want something else?
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Marketing Audience, Message & Vehicle
• Identify for each marketing goal:– Be specific– Be strategic– Refine and revise
as appropriate
Marketing Strategy Basics Worksheet
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Marketing Action Plan and Results
• Action plan– Who?– What?– When?
• Results - How will you know if you are successful?
Marketing Strategy Basics Worksheet
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Conclusion• Effective marketing &
communication requires:– Reflecting on why EHC is
important.– Being able to articulate
what EHC is and why it is important.
– Thoughtful and strategic action by EHC members.
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For more info, contact:
Stacey McCulloughCommunity & Economic Development
University of Arkansas Division of Agriculture Cooperative Extension Service
Phone: (501) 671-2078Email: [email protected]