STRATEGIC PLAN2011 - 2015
PURPOSE
The strategic plan is the blue print for the future of Cricket in Singapore.
It outlines the strategic objectives needed to achieve our vision. In doing
so it builds on the previous development efforts.
The strategic plan 2011 – 2015 provides a broad framework for the
future decision making and provides the foundation for the preparation of
annual operational plans. These plans will provide details of how each
strategic objective will be achieved on an annual basis.
Vision
To develop the game by making cricket a recognised and enjoyable sport for all levels and ages of players in Singapore by embedding cricket into the cultures
and passion of the people of Singapore.
Mission Statement
SCA’s Key values are embedded within our mission statement:
“Singapore Cricket Association is the guardian of a contemporary game in Singapore. SCA is an accessible, financially viable, vibrant,
performance driven organization. Self sufficiency is valued within SCA, member associations, clubs, players and other stakeholders of cricket. We aim to be the top echelon of cricket associations in this region in all
aspects of our organization.”
Mission Statement Objectives
Guardian: Develop a self-sufficient and well administered National Cricket Body
Spread the game of cricket to all the constituencies in Singapore and be the
advocate for the game at national level.
Uphold and promote the positive values associated with the spirit of cricket.
Clearly defined and communicated roles of SCA and its member associations/clubs
which will ensure efficient delivery of the game.
Be the leading gateway for development of cricket in Singapore through emphasis
on Administration/Governance, Education, Player Pathways, High Performance and
Facility Development.
Quality governance and administration
Innovative presentation of the brand “cricket”.
Career development systems for staff, coaches, and players.
Financially viable with appropriate sustainable funding
Vibrant: Quality staffing
Honest, Transparent and Reliable.
Strong and viable professional culture,
Cost effective, quality facilities,
Relevant playing options,
Broad participation (active and passive)
Responsive to stakeholders needs.
Performance Driven:Defined success measurements in the following areas:
Sustained demand for grass roots cricket.
Competitive representative teams,
High proportion of national representation
Sustained financial performance
Mission Statement Objectives
Mission Statement Objectives
Self sufficiency:
Retain strong independent governance procedures while supporting the national
vision.
Encourage strong governance and independence of all affiliated members, within
the bounds of the SCA strategic plan.
Encourage self sufficiency among our elite players in their cricket and life skills.
Standards of Excellence:
Set our own standards based on possibilities rather than related to what others
do.
High standard of communication with all stakeholders, International Cricket
Council, Asian Cricket Council and cricket public.
ROLE DEFINITIONSCA’s primary roles are:
To provide leadership and quality control in all areas related to cricket in Singapore. To manage the business of cricket in Singapore responsibly. To fulfill responsibilities to cricket and to the cricket world’s governing body
International Cricket Council and to the Asian Cricket Council. To identify talented players from junior development programs who have the potential
to represent Singapore, and develop their skills through an integrated HighPerformance programme.
To provide excellent playing facilities for training. To assist, support and resource the affiliated members role in growing cricket
participation. To provide standards for selection of representative teams. To assist members in developing cricket playing and training facilities. To assist members in fund raising for sustainable development programs.
The member club role is:
To service and provide for the grass roots development in their respective district. To identify talented players within their district and develop their skills. To ensure the district’s playing and training facilities are of suitable quality to attract
participants. To manage the business of their association responsibly. To fulfill regional responsibilities to national governing body SCA and
support SCA’s national objectives.
Strategic Plan Framework
Good Governance Pathway
Professional Administration Resources
Coach Education
Leadership
High Performance
‘Home Ground of Cricket
Non ICC Income
ICC Tournaments
Cricket Administrators
Program
Promotion
PerformancePathway Education Facilities
Elite Opportunities
Domestic Competitions
Umpire Education Work with
stakeholders to develop more
grounds
Source suitable equipment
supply options
Priority Target
Strategies
Women’s Cricket
Governance / Administration
The 2010 – 2015 Cricket Singapore Strategic Plan is designed around 5 key areas:
KEY AREA 1: GOVERNANCE AND ADMINISTRATIONOBJECTIVE:
SCA will set the highest standards of management through adopting and sharing bestmanagement practices in the areas of governance, management, operations, finance,marketing and communications.
STRATEGIES:
1.1 Governance Have appropriately skilled board members (and fill all Board positions) Constitution updated annually Set up Regional Sub Committees (If Applicable) Conform with all of the ICC Membership Criteria Fit in with National Sports governing structures (ie. SSC) and form
strategic alliances that will support Cricket in Singapore.
1.2 Professional Administration Have an employment structure (CEO, COM, DM, HPM) and organisational
structure with clear job description for each position. Development of Indigenous talent Appropriate office set up Annual appraisal and salary review system / HR practices Adequate insurance
SCA Exe. Committee
CEO
Cricket Operations Manager
High Performance Manager /
National Coach
Events & Competition coordinator
Development Coordinator
Facilities Coordinator
Accounts & Finance
Manager
Development Officer (East)
Development Officer (West)
Ground Staff
U15 U17 U19 ME WO
Development Officer (North)
Development Officer (South)
KEY AREA 1: GOVERNANCE AND ADMINISTRATION
Strength & Conditioning
Coach
KEY AREA 1: GOVERNANCE AND ADMINISTRATION
1.3 Finance Get 100% of Admin and C&D grants
Using accounting software
Align chart of accounts & operational plan & budget
Non ICC Income
Government of Singapore support
SSC & National Olympic Committee (SNOC) support
Foreign government grant programs. (EU Grants)
National Team Sponsors.
Primary Domestic Competition sponsor.
Set target for total Non ICC income including VIK.
Where possible look for VIK sponsorship.
Major function / awards dinner fundraiser.
Alternative revenue streams (Cricket Tourism).
Involving embassies of all commonwealth countries.
KEY AREA 1: GOVERNANCE AND ADMINISTRATION
1.4 Promotion & Marketing Appointment of a Brand Ambassador (Celebrity)
Engage a professional PR consultancy
Functional interactive website
Produce Regular newsletters
Host international ODI’s involving test playing countries
Submission of Annual Awards nominations
Conduct annual media seminar / meeting for local media
Regular coverage on local press.
Local TV coverage / local radio
Access to International cricket coverage
Encourage and endorse local T-20 tournaments which invite foreign clubs.
KEY AREA 2: PARTICIPATION / PATHWAY
OBJECTIVE:
Singapore will continue to grow the participant base of the game throughout the islandthrough an integrated development program targeting schools by working closely withthe education department. It is recognised that growth in this area will only be achievedthrough a strong school’s competition structure and accordingly the emphasis at alltimes will be on sustainable long term development with appropriate infrastructure andsupport systems.
STRATEGIES:
2.1 Establishment of clearly articulated and logical player pathway
Grassroots programme (Similar to the Milo In2 Cricket)
Inter Schools / Club Cricket
From introduction to playing to competing
Involvement of multiple districts/zones
Converting Junior Involvement to Junior Playing
Set targets for number of competitions & teams at various age groups
Junior Involvement strategies
Introduction to Cricket(Community Cricket)
Junior Competition – (Primary)(Inter School Cricket)
Junior Competition (Representative)
Club CricketPremier Leagues
Junior National Championships
Senior National
Championships
NationalTeam
U15, U17U19 & SeniorPlayer Pathway
KEY AREA 2: PARTICIPATION / PATHWAY
2.2 Resources to support Participation
Appointment of a Development Manager responsible for the development of the game nationally
Procurement of suitable equipment Promote opportunities to inspire youth to take up cricket
2.3 Domestic Competitions
Appropriate format for local competition (ie T20) Length of domestic competitions (ie min 8 weeks) Run U15’s, U17’s, U19’s etc Male & Female competition Standard Playing Conditions
Establishment of new Competitions Multisport event organised by SSC Schools Competition University Leagues T/20 leagues Corporate Leagues Beach / Indoor Cricket Alternative Formats (Like the Hong Kong Sixes)
KEY AREA 2: PARTICIPATION / PATHWAY
2.2 National level Competitions Annual National Championships at U-15, U-17, U-19 and Senior Levels. Boys
and Girls. (Zone Teams – East, West, Central, North & South) Explore student multi sport competitions (School Olympics/ University Games)
2.5 Women’s CricketHave a female coordinatorAmbassador for women’s Cricket
PRIORITY OUTCOME2010 2011 1012 2013 2014 2015
Senior Playing (men)Senior Playing (Women)Total Senior PlayingJunior Playing U18/19 BoysJunior Playing U18/19 GirlsJunior Playing U16/17 BoysJunior Playing U16/17 GirlsJunior Playing U14/15 BoysJunior Playing U14/15 GirlsTotal Junior PlayingJunior InvolvementJP to JI %Total Participation
KEY AREA 3: HIGH PERFORMANCEOBJECTIVE:
SCA will provide an environment for elite cricketers that encourage and fosters excellence and personal development, while ensuring Singapore will produce representative teams which will realistically compete in International championships and have a high proportion of Singaporean representation.
STRATEGIES:
3.1 High Performance
Establishment of High Performance Centre / environment Provision of High Performance equipment Appointment of HPM’s / National Coaches Analyst programs / software Establishment of Annualised High Performance Program Annually appointed Coaches & Managers for all National Teams Adopt appropriate selection policies & processes Appoint annual National selectors to complement ICC
tournaments Player contracts and player development within cricket and as
people Talent Identification process and identifying annual squads
KEY AREA 3: HIGH PERFORMANCE
3.2 ICC Tournaments
Excel in regional (ACC) tournaments at all levels
Set WCL targets
Participate in U19’s or qualify for U19 Global tournaments
Focus on qualifying women’s team into Global structure
Focus on developing a specialist T/20 team
3.3 Elite Opportunities
Touring teams to tour Singapore
Premier clubs / State Teams from Australia/India tours Singapore
Bi/Tri lateral Series
Investigate Elite Opportunities
International Player placements
T20 competition (premier league style)
SEA Games & Asian Games
Beach Games
KEY AREA 4: EDUCATION
OBJECTIVE:
SCA will use the services of ICC /ACC development staff and identify state association partners from Australia and India to provide high quality programs in the education of Players, Coaches, Umpires and Administrators in order to successfully run an efficient National Cricket Program.
STRATEGIES:
4.1 Coach Education Recruit Use State Partners appropriately Retention Have coaches for all leading domestic teams Maintenance of database for accredited coaches and instructors Every development officer is a minimum Level 1 coach
KEY AREA 4: EDUCATION
4.2 Umpire / Scoring EducationRecruit
Delivery of courses Accreditation of L1 instructors
Retention Development of Umpire Association / sub-committees National Umpire Panels Active in domestic competitions Provision of Resources Create opportunities to get international exposure.
4.3 Cricket Administration Program (CAP) Delivery of Administration Courses Accredited Administrator for all clubs / Schools / districts
4.4 Leadership / Captaincy Identify future leaders Player education / work opportunities Skill sharing with other sports and National Olympic Committee’s Players involved in National Athlete development programme Media Education / tutelage for players
KEY AREA 5: FACILITIES
OBJECTIVE:
Create effective partnerships and commit resources to increase the quantity and
quality of playing and practice facilities throughout Singapore.
STRATEGIES:
5.1 Home Ground of Cricket
Seek strategic partners & new funding streams
Indoor facility
Nets, toilets etc
5.2 Number of Grounds
Strategic consideration to developing new grounds to align with
where competition is & planned to be
Grounds in outer districts to enable growth
Funding opportunity to local clubs to develop grounds
KEY AREA 5: FACILITIES5.3 Host meaningful tournaments to support Facility development
ACC regional tournaments
World Cricket League
Bi Lateral Series
5.4 Curator Education
Explore suitable placements – reference to getting more turf
wicket up
Possibly target players that are doing player placements
Resources on maintenance
5.5 Equipment
Have preferred suppliers
Explore local manufacture of equipment
Partner clubs in Australia / India to donate equipment.