Strategic Plan| 2014 - 2016 |
Contents
Who we are. 1
What we strive 6 to achieve.
How we measure 11 our success.
Appendix I. / Programs 13
Appendix II. / Matrix 17
1
Who we are.PURPOSE & BACKGROUND
The Strategic Plan guides the activities of the Bucknell University Alumni Association (BUAA) and the Bucknell University Alumni Association Board of Directors (BUAA Board). The Executive Committee of the BUAA Board, with input from the BUAA Board committees, defines the role, structure and purpose of the BUAA. During the biennial strategic planning process, the BUAA Board reviews strengths, challenges, opportunities, and synergies with other Bucknell University organizations and programs; outlines our vision, mission, values and objectives; and states the BUAA’s strategies and goals.
This Strategic Plan covers the time period beginning October 2014 through October 2016. It will be utilized as a “living document” to guide and focus BUAA members in their efforts during this time period.
2
BUAAThe Bucknell University Alumni Association
is more than 50,000 strong. Any student who
completes one full academic semester at
Bucknell University is a member of the BUAA.
Gender
54% MALE
46% FEMALE
Non- Greek
46%
Greek
54%
Class Years35% 1920s - 70s36% 1980s - 90s28% 2000s - 10s
BUCKNELL UNIVERSITY ALUMNI ASSOCIATION
The earliest record of an annual meeting of Bucknell’s alumni association and its governing board dates back to 1938, when 13 regional clubs existed in Pennsylvania, New York, New Jersey, Washington, DC, and Massachusetts. Today, the Bucknell University Alumni Association is more than 50,000 strong. Any student who completes one full academic semester at Bucknell University is a member of the BUAA. Thirty-five regional clubs operate in and outside of the United States.
Geographic Location
Pennsylvania 14% New York/New Jersey 20% Mid-Atlantic 21% New England 11% South 13% Midwest 2% West 6% Foreign 2% Other/Unknown 8%
Ethnic/ Racial
Diversity
12%
3
THE BOARD OF DIRECTORS
Board Structure
The BUAA Board of Directors comprises forty to fifty members who are alumni of
Bucknell University. Members are nominated by peers, selected by the Committee for
Membership & Nominations, and approved by the BUAA Board for membership. Efforts
are made to ensure representation of alumni by geographic location, year of graduation,
academic major and/or career, and ethnicity/country of origin. Members are selected for
a four-year term, which is renewable once for an additional four-year term.
Demographic
Male 54%
Female 46%
Greek 74%
Non-Greek 26%
Ethnic/Racial Diversity 12%
Class Years
1920s-60s 2%
1970s 12%
1980s 24%
1990s 34%
2000s 28%
2010s 2%
Geographic Location
Pennsylvania 14%
New York/New Jersey 38%
Mid-Atlantic 18%
New England 12%
South 6%
Midwest 4%
West 8%
Foreign 0%
4
The BUAA Board also includes up to ten
non-voting members who are current
students at Bucknell University. Student
members of the BUAA Board serve for
one-, two-, or three-year terms that end
upon graduation. The BUAA Board meets
in person three times per year, usually on
Bucknell University’s campus.
The officers of the BUAA Board are:
– President
– First Vice President
– Vice President for Finance
– Vice President for Membership & Nominations
– Vice President for Strategic Planning
Officers serve a two-year term with a two-term limit and
are elected by the full BUAA Board.
Governance and ResponsibilitiesThe structure and operating procedures of the BUAA Board
are guided by the Bucknell University Alumni Association
By-Laws. The responsibilities of a member of the BUAA
Board include:
– Attendance at all meetings
– Annual contribution to the university
– Support of regional club and university events
Executive Committee The Executive Committee comprises the officers of the
BUAA Board, committee chairs, and up to four additional
members-at-large appointed by the BUAA Board president.
Each committee chair and member-at-large serves
a two-year term with a two-term limit. The Executive
Committee sets BUAA Board meeting agendas and
acts on behalf of the full BUAA Board between regularly
scheduled meetings.
Committees The bulk of the BUAA Board’s work is conducted at the
committee level. As of the date of this plan, the BUAA
Board includes eight committees that are responsible
for perpetuating and supporting the mission and goals
of the organization. These committees include three
committees established under the Bucknell University
Alumni Association By-Laws (Finance, Membership &
Nominations, and Strategic Planning) and five additional
standing committees (Admissions & Transitions, Career
Advisory, Clubs & Young Alumni, Communications, and
Development & Constituent Relations). The standing
committees may be changed if deemed appropriate by the
Executive Committee but are expected to remain intact as
currently structured during the period of this plan. Following
are descriptions of current BUAA Board committees.
For descriptions of the programs referenced, please see
Appendix 1.
Admissions & Transitions
The Admissions & Transitions Committee oversees
and executes specific programs throughout the year to
engage Bucknellians. These programs are tied to specific
milestones around admission to Bucknell, initiation into the
BUAA at First Night, and graduation.
Career Advisory
The Career Advisory Committee engages both current
students and alumni through career-oriented activities that
demonstrate the value of staying connected with Bucknell
through various stages of one’s career. Specifically, the
committee, though strong partnership with the Career
Development Center (CDC), engages with current
students to provide advice and to demonstrate the
importance of staying connected with the university. The
Career Advisory Committee also supports the CDC in its
efforts to develop and promote programs that help alumni
in their lifelong career development, such as career-
oriented webinars.
Clubs & Young Alumni
The Clubs & Young Alumni Committee (CYAC) focuses
on continuing involvement of Bucknell’s alumni community
through its regional club program, with special outreach
to its young alumni constituency. The CYAC sponsors
welcome receptions for new graduates, community
service events, and coordinates with the Council of
Club Presidents.
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Communications
The Communications Committee is responsible for
perpetuating and supporting the mission and goals of
the BUAA. The committee is responsible for branding the
organization and for developing measurable marketing
strategies that enhance engagement and promote the
efforts of the other committees. The committee also provides
day-to-day support to the university’s office of Development
and Alumni Relations and to the BUAA Board committees
that includes, but is not limited to, branding, print, interactive,
content development and promotional goods.
Development & Constituent Relations
The Development & Constituent Relations Committee
supports the efforts of the university’s office of
Development & Alumni Relations to engage alumni by
partnering on key events and campaign efforts. The
committee also engages students to promote a spirit
of philanthropy by supporting campus activities and
conversation. The committee seeks to facilitate idea
exchange among alumni volunteer groups by hosting
the Volunteer Leadership Summit.
Finance
The Finance Committee is the fiduciary body within the
BUAA Board that monitors, manages, and safeguards the
organization’s financial resources. Further, the committee
supports all BUAA Board committees by coordinating the
planning and budgeting process to ensure that planned
programming expenses are aligned with, and not in
excess of, available funding sources. Finally, the committee
identifies and evaluates potential funding sources and
value-added group discount opportunities to ensure they
are consistent with the university and BUAA goals and
objectives, including the enhancement of engagment of
alumni, and allocates funds to BUAA Board projects and
grants to bring alumni and students together.
Membership & Nominations
The Membership & Nominations Committee serves as the
human resources function of the board. The members of
the committee solicit, vet, select, and train new members
and students and assign them to the committees for which
they are best suited. Membership & Nominations ensures
that all members are engaged, present, and satisfied
with their assigned committee. The committee also
markets, solicits nominations for, and selects distinguished
Bucknellians for the annual Alumni Awards program.
Strategic Planning
The Strategic Planning Committee manages the BUAA
Board’s biennial strategic planning and evaluation
process. The results are published to guide the BUAA
Board in its activities and to communicate its priorities and
successes to its constituencies. The committee supports
the planning, monitoring, and achievement of the BUAA
Board’s goals by administering surveys, identifying
relevant benchmarks, and conducting additional research
as needed. The committee also seeks to facilitate idea
exchange with other alumni associations.
Partnership & Synergy with the University A strong, well-functioning alumni association is of great
importance to Bucknell University. The university, therefore,
supports the BUAA Board and BUAA activities in various
ways, including the appointment of staff liaisons to the
BUAA Board. Staff members collaborate and partner with
the BUAA Board to support general operations and to
design and implement programs and initiatives developed
and/or endorsed by the BUAA Board. The principal staff
officers of the university providing this guidance and
support are the vice-president for development and alumni
relations and the executive director of alumni relations. As
appropriate, other university staff members serve in liaison
roles to each of the BUAA Board’s standing committees.
Constituent RelationsIn addition to participating in the BUAA Board’s
organizational plans and programs, members of the BUAA
Board are encouraged to actively seek out opportunities
to represent and engage with Bucknell University alumni
and alumni groups at the regional level. The BUAA Board
also creates opportunities to engage with other university
constituencies: affinity groups, parent groups, advisory
boards, etc. On a biennial basis, the BUAA Board
brings representatives of these groups together at the
Volunteer Leadership Summit to share insights and foster
communication among the BUAA and other volunteer
organizations of Bucknell University.
6
What we strive to achieve.
THE MISSION OF THE BUAA BOARD IS TO
Represent alumni by interacting with and soliciting input from alumni constituents; supporting alumni groups (e.g., regional club networks, affinity groups, stakeholder groups); and collaborating with the administration, faculty, and Board of Trustees concerning matters essential to the interests and concerns of alumni;
Engage Bucknellians by fostering communications between campus and alumni groups; providing services and programs beneficial to individual alumni and alumni groups; participating in regional and campus alumni activities; and disseminating information about the university and the BUAA;
Promote and Enhance Bucknell University by encouraging alumni and students to assume responsibility for supporting and strengthening the university; educating the alumni community about developments on campus and about the work of the BUAA; and supporting efforts to advance the university’s standing and reputation.
7
To achieve its mission, the BUAA Board partners with the university to enable and encourage fellow alumni to:
– Open Doors for Bucknell University students and alumni
by providing career advice and opportunities
– Volunteer time and talent to serve Bucknell University
– Give Back to the university to help undergraduates enjoy the most fulfilling experience possible
– Engage through social, educational, and networking events; and
– Return to Bucknell University to celebrate milestones and events, reconnect with old friends, and deepen bonds to this great institution.
Programs & Activities
The BUAA Board implements a variety of mission- and strategy-driven activities and programs. These activities and programs are described in Appendix I and are shown in Appendix III in the BUAA Board Activity Matrix.
Snapshot: FIRST NIGHT
The BUAA Board has many touchpoints with current Bucknell students to demonstrate that being a member of the
Bucknell community lasts not just for four years on campus, but for a lifetime. Each year, the board welcomes new
BUAA initiates at a ceremony called First Night that is held in January. First-year students who have completed a full
semester at Bucknell are inducted into the Bucknell University Alumni Association during this event. BUAA Board
members meet with first-years at their residence halls to talk about alumni engagement and the broader Bucknell
community before escorting them to Rooke Chapel. During a ceremony that includes class officer presentations and
the unveiling of the class motto and shield, the BUAA president addresses the class with participation by the whole
BUAA Board. Afterwards, the students process by candlelight to the president’s house where they sing the alma
mater. January 2014 was the fifteenth celebration of First Night in which the BUAA Board participated.
8
Priority Organizational InitiativesGuided by the Executive Committee, and based on
the results of surveys of the BUAA Board and alumni
constituents as well as inputs by the BUAA Board
committees, the university’s office of Development and
Alumni Relations, the university’s leadership, and the
Volunteer Leadership Summit, the BUAA Board identified
the following priority goals for 2014-2016:
– Enhance the BUAA’s value proposition to its constituents
– Encourage and coordinate constituent engagement
– Enhance the BUAA Board’s resources
Enhance the BUAA’s Value Proposition to
its Constituents
While the BUAA Board has developed effective
programming in response to its many constituents,
the characteristics of its constituents and their needs
are always evolving. The BUAA Board accommodates
change through its ever-shifting membership. The BUAA
Board is committed to allocating resources to programming
that addresses the changing needs and requests of its
constituents. Based on the results of a survey of a sample
of the BUAA, for the next planning period the BUAA Board
will prioritize the offering of (i) goods and services and
group discounts that are useful to Bucknell alumni, (ii) more
opportunities to volunteer and to return to campus,
and (iii) social and professional networking programming.
Encourage and Cooordinate Constituent
Engagement
One of the ways that the BUAA Board can be most
effective in supporting Bucknell University is by engaging
alumni. We do this through rich programming that begins
when a student is admitted to Bucknell, continues
throughout a Bucknellian’s on-campus experience,
and then follows him or her through every stage of life
afterwards. The BUAA Board can be particularly impactful
by providing meaningful reasons for alumni to connect at
the regional level and by supporting the coordination of
Bucknell’s many volunteer organizations. An initiative for this
next strategic planning period is to enable this to happen
virtually through the use of social media. Another goal is to
continue to improve upon and evolve the rich programming
already offered by incorporating input from our constituents
and by identifying new and creative ways to keep alumni
connected to Bucknell University and to one another.
Enhance the BUAA Board’s resources
At the end of the day, the BUAA Board is a volunteer
organization. At both the board and regional club levels,
the BUAA Board benefits from the outstanding enthusiasm
that alumni have for Bucknell University. Like other non-
profit organizations, the board is careful not to squander
this resource and is committed to channeling both the
human and financial capital available to their most useful
ends. Consequently, the BUAA Board is committed to
better utilizing its wealth of human talent through the
constant evaluation of programs and allocating resources
to their greatest impact. The board also seeks to better
engage past membership as well as other volunteer
organizations of Bucknell University to broaden the reach of
BUAA programs. Finally, the BUAA Board is grateful to be
supported by an endowed pool of capital, but recognizes
the volatility of the capital markets and their potential impact
on BUAA programming; thus, the board is dedicated to
identifying additional and diverse sources of revenue.
The BUAA Board has operated with surplus capital for many years through the successful revenue generation of alumni
loyalty programs combined with careful and disciplined budgeting. Last year, steps were taken to ensure the support
of the organization in perpetuity. The BUAA Board, with support from the university, established an endowment with its
surplus capital. The payout from this endowment is expected to provide about one-third of the operating budget of the
BUAA Board for the foreseeable future.
Snapshot: SUSTAINABILITY OF BUAA RESOURCES
9
To support these goals and our overall mission, the BUAA Board will engage in the following priority initiatives.
Initiative Committee(s)
Enhance the BUAA Board’s value proposition to its constituents
Launch new regional alumni engagement programs with leadership
by BUAA Board members, such as Bucknell: Table for 12 and the
Common Reading Initiative
Clubs & Young Alumni, full BUAA Board
Support the involvement of alumni with their communities through
annual service projects
Clubs & Young Alumni
Provide opportunities and advertise ways for alumni to volunteer Clubs & Young Alumni, Admissions & Transitions, Career Advisory
Offer access to spirit and gift items as well as group discounts and
services useful to Bucknell alumni, such as the travel program
Finance, Communications
Identify additional opportunities for alumni to return to campus Finance, Communications
Improve opportunities for alumni to network socially and
professionally through regional clubs and social media
Clubs & Young Alumni, Career Advisory, Communications
Encourage and coordinate constituent engagement
Promote coordination among Bucknell volunteer organizations at the
regional club level and through the Volunteer Leadership Summit
Development & Constituent Relations, Clubs & Young Alumni,
Strategic Planning
Establish social media platform for BUAA Board, regional clubs, and
other Bucknell constituents
Communications, Clubs & Young Alumni, Development &
Constituent Relations
Support leadership of regional clubs through Council of Club
Presidents, club leadership training
Clubs & Young Alumni, Strategic Planning, Development &
Constituent Relations
Improve awareness of and nominations for Alumni Awards Membership & Nominations
Continue and improve programs aimed to welcome and matriculate
admitted students: Bison Ambassadors, Admitted Students
Weekend Panel, Regional Welcome Receptions, Posse
Welcome Receptions
Admissions & Transitions, Clubs & Young Alumni
Continue and improve engagement with Bucknell students through
First Night, Sophomore Career Brunch, Junior Mock Interviews,
Senior Sunset
Admissions & Transitions, Career Advisory, Development &
Constituent Relations
Continue and improve engagement with young alumni through Senior
Sunset, Pennant Program, and regional club networking events
Admissions & Transitions, Clubs & Young Alumni
Provide and increase financial support for BPIP program,
scholarships, and challenge program
Career Advisory, Development, & Constituent Relations, Finance
Engage Bucknellians external to the BUAA Board to match student
needs of career development programs
Career Advisory
Engage alumni in the university’s development efforts through the
promotion of Cornerstone events, We Do Campaign, reunion, day
of giving, senior gift drive
Development & Constituent Relations
10
Initiative Committee(s)
Enhance the BUAA Board’s resources
Formalize framework for the BUAA emeritus council Executive Committee
Identify new revenue sources and value-enhancing group discounts
and goods and services to offer to constituents
Finance
Conduct review of governance documents and procedures Membership & Nominations, Strategic Planning
Evolve Strategic Plan to better communicate the goals and initiatives
of the BUAA to its broader constituents
Strategic Planning
Introduce periodic updates on successes achieved and resources
available throughout the term of the strategic plan
Strategic Planning, Finance
Foster culture of financial and human resource allocation to highest
impact programs
Strategic Planning, Finance
Work with Development and Alumni Relations to identify medium
and long-term trends to direct BUAA resources to most impactful
activities
Strategic Planning
Identify resources to better benchmark successes and create
informal network with other university alumni associations
Strategic Planning
The strengths and challenges of the organization were
identified as follows
Strengths Challenges
Mission statement is appropriate and resilient Digital technology platform to engage with alumni and other
constituent groups
BUAA Board activities address all three prongs of the
mission statement
Access to data on constituents and ways to reach them
BUAA Board programs reach many of our constituents (students/
future alumni, young alumni, council presidents, former BUAA board
members, and volunteer leaders), particularly future alumni
Limited interaction between BUAA Board and regional clubs, and
between regional clubs and other regional Bucknell volunteer groups
Expectations and responsibilities of board members are
clearly understood
Ability to measure performance and evaluate impact of programs
Organization’s structure is appropriate and meeting management
is effective
No established process for initiating new programs and sunsetting
those that have achieved their desired results
Committee work is collaborative and productive Maintaining momentum between Board meetings
Committees and staff liaisons enjoy collaborative and
productive relationships
Identification of additional revenue streams, new funding models, and
value enhancing group discounts and goods and services
Access to key university and alumni relations leadership keeps
members appraised of campus activities, initiatives, and goals
Positive culture encourages productivity and member satisfaction
Membership feels inspired, committed, well-connected
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Snapshot: SENIOR SUNSET
How we measure our success.
ASSESSMENT
The BUAA Board is committed to on-going assessment and evaluation of its programs and organizational effectiveness. The BUAA Board assesses its work in a variety of ways.
Board Assessment
– Board Meeting Evaluations: Following every board
meeting, members complete a survey that evaluates
the efficiency and effectiveness of the meeting at the
committee and full board level.
– Board Survey: Every two years, the full board completes
a survey to evaluate the board’s accomplishments,
approach, and engagement.
– Executive Committee Retreat: Every two years, the
Executive Committee gathers for a full day retreat to
review the results from the BUAA Board survey, discuss
organizational effectiveness, and develop goals for the
next two-year period.
Program Assessment
– Surveys: Online surveys are regularly designed and
distributed to assess effectiveness in achieving
program goals. This data is reviewed by the committee
organizing the event and utilized in planning subsequent
events.
– General Sessions: A general session is scheduled
during each meeting and provides the opportunity to
debrief about programs and discuss effective strategies
for new programs. Information is gathered in small
groups and then shared with the full board (verbally
and/or in writing).
One element of the BUAA’s five-point motto is to “Give back.” Senior Sunset is an event held at the end of a Bucknell
student’s career. During this celebration, a BUAA member addresses the senior class, reinforcing the message that
our connection with Bucknell remains strong well beyond graduation, and our community depends on engagement
with one another and with the university. Students are given gifts to remind them of the BUAA’s five-point motto
describing our commitment to our alma mater. This year, the BUAA speaker raised awareness of the new Bucknell
app by pledging a dollar for each download. There were over 250 downloads that week, and over $500 was raised
for the university in the challenge.
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Planning Cycle The BUAA Board is engaged in
a planning and revision process
that empowers the group to review
past practices, assess progress,
and establish new goals. The
timeline to the right depicts this
process: the BUAA Board mission
guides the overarching strategy;
the strategy is influenced by data
collected from constituents and
members; the strategy is outlined
in the strategic plan; the BUAA
Board executes programs that
are consistent with the goals
established in the plan; program
effectiveness is evaluated; and
assessment data shapes future
strategic planning.
ConclusionThis document outlines the
BUAA Board of Directors goals
and strategic approach for
October 2014 through October
2016. It will guide, focus, and
shape the BUAA Board’s efforts
during this time period and
establish a foundation for future
accomplishments.
Fall 2014– Strategic Plan approved
– Initiation of new program development
Fall 2015– Annual report
– Volunteer Leadership Summit
January 2016– Office of Development and Alumni Relations shares goals and initiatives
– Committees initiate review of programs
Spring 2016– BUAA Board survey conducted
– Constituent survey conducted
Reunion meeting 2016– Executive Committee discusses survey results and committee reviews
– Committees finalize review of programs, discuss achievements, determine
needs and challenges, and recommend goals
Summer 2016– Strategic plan compiled
Homecoming meeting 2016– Strategic plan reviewed and approved
Snapshot: ALUMNI AWARDS
The BUAA Board manages the annual alumni awards nomination and selection process. Nominations by peers
are gathered for awards honoring young alumni, loyalty to Bucknell, outstanding achievement in a chosen
profession, and service to humanity. At reunion weekend, the recipients are honored at a reception sponsored by
the BUAA Board for families and friends in the Terrace Room. Later in the weekend, the university president formally
presents the awards during Reunion Rally. The achievements of this year’s alumni award recipients can be reviewed
@ www.bucknell.edu/AlumniAwards.
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13
Appendix I.
14
BUAA BOARD PROGRAM DESCRIPTIONS
Admitted Student Open House Panel
Coordinate an alumni panel during the admissions
accepted student open house weekend.
Alumni Awards Program
Honor alumni for their achievements and loyalty to the
university. Recipients are celebrated during a special
awards ceremony and during Reunion Rally as part of
Reunion Weekend.
Annual Report
Publish short update for use by the BUAA Board and
its committees to manage and measure achievement of
the organization’s strategic goals.
Bison Ambassadors
Coordinate alumni volunteers to reach out to
prospective students and parents to convey a positive
message about Bucknell and foster a general sense
of community.
Branding Guidelines
Update and distribute BUAA branding guidelines
to maintain consistent messaging across all
communication platforms.
BUAA Snapshot
Publish one-page backgrounder that is utilized as a
handout for events that are sponsored by the BUAA.
Bucknell Magazine
Develop content for articles that appear in the Alumni
Association News Section of Bucknell Magazine four
times a year.
Bucknell Public Internship Program (BPIP)
Provide financial support for selected students who
have secured a full-time summer internship with a
non-profit/public interest organization for which no
compensation is provided. The fund enables students
who might not otherwise be able to participate in these
non-paid internships to gain valuable experience in a
field of interest.
Bucknell: Table for 12
Organize dinners in various cities to bring together
groups of twelve people who don’t know each other but
have Bucknell University in common.
Career Development Center Alumni Career Services
Programming Development and Promotion
Increase awareness of career-related resources to
alumni through the Career Development Center’s
Alumni Career Services and build alumni engagement.
Challenge Grants
Offer grants to senior class to enhance participation in
the senior fund drive.
Common Reading Program
Provide an opportunity for alumni across the country
to connect by reading the same book that the first-year
class is reading and then having discussion groups in
various cities.
Community Service Events
Facilitate the planning of community service projects
by regional clubs every April to engage and connect
alumni, parents, and friends.
Constituent Relations
Facilitate partnership among alumni volunteer
organizations to coordinate programming and to
develop events/activities through the regional clubs.
Cornerstone Events
Identify and support Cornerstone event hosts.
Council of Club Presidents
Provide a forum for regional club presidents to network,
share ideas, and stay connected with Bucknell University;
organize three conference calls a year focused on specific
topics geared towards building and maintaining a strong
and active club.
15
First Night
Represent alumni and educate students about the ways
in which alumni stay connected with the university. The
intent is to begin to shape students’ understanding that
the relationship with Bucknell lasts a lifetime and to help
students to understand how alumni can and do support
their personal journey at Bucknell.
Human Resources and Recruitment Advisory Group
Establish a group of alumni human resources and
recruiting professionals to provide perspective and
advice to CDC.
Junior Class Mock Interviews
Provide students career-related interviewing experience
by participating in mock interviews with members of the
BUAA Board and Parents Board who are experienced in
the hiring process.
Magnet
Publish a printed and electronic BUAA Board newsletter
three times a year following board meetings.
Marketing Campaign
Develop and manage a BUAA marketing outreach
strategy that engages alumni of all ages through various
communication platforms.
New Board Member Recruitment and Screening
Screen and recruit BUAA Board members based on
established criteria, including Bucknell involvement
and diversity in class years, geography, and ethnicity,
representing a balance similar to the current
student population.
New Member Training
Provide orientation to new members (alumni and students)
at the BUAA Board Homecoming Meeting.
Outreach to Posse Foundation
Introduce Posse scholars to Bucknell alumni in their
area through regional clubs in Los Angeles, Boston, and
Washington, DC.
Pennant Program
Sponsor ceremony to present Bucknell pennants to
graduating students who are education majors and
who are involved with key campus programs that are
consistent with the BUAA Board mission (i.e., student
calling program, admissions tour guides, reunion
ambassadors).
Regional Club Events (BUAA engagement)
Support regional clubs by encouraging involvement of
BUAA Board members and their constituents in regional
and university events.
Regional Club Leadership Development
Develop and establish a program to identify, cultivate,
and train the next generation of regional club leaders to
strengthen and grow the regional club program.
Regional Club Resource Guide
Publish, distribute, and update a “How To” guide for club
presidents to help them develop and maintain a vibrant,
active, and engaged community of alumni, parents,
students, and friends in the club’s geographic region.
Reunion Bucknellian
Publish reunion edition of the Bucknellian that features
articles written by Bucknellians who return to campus
for reunion.
Scholarship Program
Sponsor scholarships for Bucknell students from the
BUAA endowment.
Senior Sunset
Address senior class at spring event with development
message and incentive gift to sign up for alumni app.
Social Media Strategy
Develop and manage BUAA social media outreach
strategy and educate BUAA regarding various channels
and tools available to communicate with alumni.
Sophomore Career Brunch
Organize a networking opportunity for the sophomore
class to engage with BUAA Board members on a range
of career topics.
Strategic Planning Process
Coordinate biennial strategic planning and evaluation
process for the BUAA Board, publish results to guide the
BUAA Board in its activities, and communicate its priorities
and successes to its constituencies.
Student Board Member Program
Recruit, interview, and choose 10 student members to the
Board for 1-year terms or longer.
Surveys, Benchmarking, and Analytics
Support the board planning process by conducting
surveys of members after each meeting; support
committee goal evaluation and monitoring through
surveying relevant constituents and other universities’
alumni groups.
Travel Programs
Encourage Bucknellians to engage and travel the world
together; proceeds fund the BUAA’s programs, including
its annual grant programs.
Volunteer Leadership Summit
Plan the Volunteer Leadership Summit on a biennial basis
to facilitate idea exchange among different alumni group
volunteer leaders.
Welcome Receptions for Recent Graduates
Facilitate the planning of welcome receptions by regional
clubs on the third Thursday in September to connect new
graduates with other Bucknellians in their area and keep
them engaged with the University.
Snapshot: RECENT GRADUATE EVENTS Young alumni (those within five years of graduation from
Bucknell) are welcomed by clubs in their areas and
are encouraged to stay engaged. In September 2013
the BUAA Board helped to coordinate 17 welcome
receptions to bring together recent graduates and
introduce them to Bucknellians in their areas. Over 500
alumni, parents and friends participated in these events
including 140 from the Class of 2013 - approximately
17% of the class. The BUAA Board provided funding for
refreshments for all of the receptions.
Snapshot: COMMUNITY SERVICE
In April 2014 the BUAA Board facilitated the 6th
Annual Bucknell Community Service Event, which was
cosponsored by the Bucknell Alumni Association, the
Bucknell Parents Association and Bucknell Association
of Clubs. Over 300 alumni, students, parents and
friends participated in 22 service projects which brought
together Bucknellians from around the world to make a
difference in their communities.
Snapshot: CLUB LEADERSHIP
The regional clubs
continue to be a way
for most alumni to be
involved. The BUAA
Board organized
three webinars for
the Council of Club
Presidents (CCP) in
partnership with the
office of Development
and Alumni Relations.
The CCP provides
a forum for regional club presidents to network, share
ideas and stay connected with Bucknell University. The
webinars focused on topics geared towards building
and maintaining a strong and active club and included
regular university updates.
16
17
Appendix II.
2014-2016 PLAN TIMELINE RELATIONSHIP TO MISSION STATEMENT
ACTIVITIES FALL WINTER SPRING REPRESENT ALUMNI
ENGAGE BUCKNELLIANS
PROMOTE & ENHANCE
BUCKNELL UNIV.
Admitted Student Open House Panel 4 8 8
Alumni Awards Program 4 8
Annual Report 4 8 8
Bison Ambassadors (Admissions Volunteers) 4 8 8 8
Branding Guidelines 8
BUAA Snapshot 4 4 4
Bucknell Magazine 4 4 4 8 8
Bucknell Public Interest Program (BPIP) Internships 8
Bucknell: Table for 12 4 4 4 8 8 8
CDC & Alumni Career Services Programming Devt. 4 4 4 8 8 8
Challenge Grants 4 8
Common Reading Program 4 8
Community Service Events 4 8
Constituent Relations 4 4 4 8 8 8
Cornerstone Events 4 4 4 8
Council of Club Presidents 4 4 4 8 8 8
First Night 4 8 8
Human Resources & Recruitment Advisory Group 4 4 4
Junior Class Mock Interviews 4
Magnet 4 4 4 8
Marketing Campaign 8 8 8
New Board Member Recruitment & Screening 4 4 4
New Member Training 4 8
Outreach to Posse Foundation 4 4 8 8 8
Pennant Program 4 8 8 8
Regional Club Events (BUAA Engagement) 4 4 4 8 8 8
Regional Club Leadership Development 4 4 4
Regional Club Resource Guide 4 4 4
Reunion Bucknellian 4
Scholarship Program 4 8 8
Senior Sunset 4 8 8
Social Media Strategy 4 4 4 8 8 8
Sophomore Career Brunch 4 8 8
Strategic Planning Process BIENNIAL 8
Student Board Member Program 4 4 4 8 8
Surveys, Benchmarking & Analytics 4 4 4 8
Travel Program & Other Services 4 4 4 8 8
Volunteer Leadership Summit FALL 2015 8 8
Welcome Receptions For Recent Graduates 4 8 8
BUAA BOARD ACTIVITY MATRIX TIMELINE / RELATIONSHIP TO MISSION STATEMENT
19
ACTIVITIES ADMISSIONS/ TRANSITIONS
CAREER ADVISORY
CLUBS/YOUNGALUMNI
COMMUNI-CATIONS
DEVELOP./ CONSTITUENT
RELATIONS
FINANCE MEMBERSHIP/ NOMINATIONS
STRATEGIC PLANNING
Admitted Student Open House Panel
Alumni Awards Program
Annual Report
Bison Ambassadors (Admissions Volunteers)
Branding Guidelines
BUAA Snapshot
Bucknell Magazine
Bucknell Public Interest Program (BPIP) Internships
Bucknell: Table for 12
CDC & Alumni Career Services Programming Devt.
Challenge Grants
Common Reading Program
Community Service Events
Constituent Relations
Cornerstone Events
Council of Club Presidents
First Night
Human Resources & Recruitment Advisory Group
Junior Class Mock Interviews
Magnet
Marketing Campaign
New Board Member Recruitment & Screening
New Member Training
Outreach to Posse Foundation
Pennant Program
Regional Club Events (BUAA Engagement)
Regional Club Leadership Development
Regional Club Resource Guide
Reunion Bucknellian
Scholarship Program
Senior Sunset
Social Media Strategy
Sophomore Career Brunch
Strategic Planning Process
Student Board Member Program
Surveys, Benchmarking & Analytics
Travel Program & Other Services
Volunteer Leadership Summit
Welcome Receptions For Recent Graduates
LEAD
ASSIST
SUPPORT
BUAA BOARD ACTIVITY MATRIX OWNERSHIP BY COMMITTEE