Download - Strategic Planning for Small Businesses
![Page 1: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/1.jpg)
Setting Our Sights For Success in 2016
Joe Hines714-872-0561
![Page 2: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/2.jpg)
Assessing the Situation
![Page 3: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/3.jpg)
Situational Questions
Which of my marketing and selling activities brought the most business for me last year?
What mistakes did I make that I should avoid this year?
What worked well, but I can improve on this year?
What can I learn from my successful campaigns last year?
How have my competitors changed in the last year?
![Page 4: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/4.jpg)
Top Line Performance• Annual Sales • Sales per month/ quarter/ year • Profitability per month/ quarter/ year
Performance By Account• Number of Customers or Clients• Sales per Client – This Year Vs. Last year• Profit per Client
Performance By Product or Service• Sales per Product or Service • Profit per Product or Service
Performance Related Questions
![Page 5: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/5.jpg)
Website Performance• Unique site visitors
• Monthly unique visitor growth rate
• Total email subscribers
• Monthly email subscriber growth rate
• Unique visitor to email subscriber conversion rate
![Page 6: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/6.jpg)
Active Users
![Page 7: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/7.jpg)
New Vs Returning
![Page 8: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/8.jpg)
Pages
![Page 9: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/9.jpg)
Why Commit to Planning?• Provides a plan for selling new services and products.
• Establishes priorities.
• Makes sure that all marketing efforts remain on track.
• You can't manage what you can't measure.
![Page 10: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/10.jpg)
The Planning Process
Marketing Objectives Marketing Strategies Marketing Tactics
Personal G
oals
![Page 11: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/11.jpg)
How To Generate Strategy• S.W.O.T. Analysis• Strengths, Weaknesses, Opportunities, Threats
Strengths Weaknesses
Opportunities Threats
Internal/Company Specific
External/ In YourBusiness Environment
PeopleProductsUnique ProcessesTrademarksFinancial ConditionBrand EquityCustomer RelationshipsEtc.
New TechnologiesMarket ConditionsNew CustomersNew LegislationCompetitive Market ExitEconomic ChangesDemographic ChangesEtc.
Financial SituationMarket AwarenessFunctional AreasMarket ReputationKnowledge BaseCost StructureSales ApproachEtc.
Competitive AdvancesCustomer ChangesChanges in DemographicsChanges in Customer PreferencesAccess to Key CommoditiesChanges in LegislationEtc.
![Page 12: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/12.jpg)
How To Generate Strategy
Strengths Weaknesses
Opportunities Threats
Internal/Company Specific
External/ In YourBusiness Environment
Leverage Your StrengthsToCapitalize on Opportunities
Select Specific OpportunitiesToDrive GrowthGivenCore Strengths
Invest in personal and businessImprovementsToDefend yourself from competitive attack.
Be constantly on guard.Competitive research
CustomersNetworkMedia
Offense Defense
![Page 13: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/13.jpg)
Threats/ Opportunities: Questions to AnswerWhat are the important trends in the marketplace?
What are the significant competitive trends?
How do your current products compare to the competition?
How do your current products compare vs what your customers need?
How are your customers changing over time? If you project out several years, will they still need what you have today or are they changing faster than you are?
![Page 14: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/14.jpg)
Consumer Changes
![Page 15: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/15.jpg)
Manufacturer Responses
![Page 16: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/16.jpg)
A Marketing Plan• Objective 1• Strategy 1
• Tactic 1• Tactic 2• Tactic 3
• Strategy 2• Tactic 1• Tactic 2• Tactic 3
• Objective 2• Strategy 1
• Tactic 1• Tactic 2• Tactic 3
• Strategy 2• Tactic 1• Tactic 2• Tactic 3
• Objective 3• Strategy 1
• Tactic 1• Tactic 2• Tactic 3
• Strategy 2• Tactic 1• Tactic 2• Tactic 3
![Page 17: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/17.jpg)
What To Include In Your Plan?• Major initiatives regarding:• Changes to your product and/ or service offering• Changes to your pricing strategy• Sales Strategy• New markets you want to enter• Markets you want to exit• Customer plans• New customers you want to sell• Existing customers you want to grow with
![Page 18: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/18.jpg)
What To Include In Your Plan?• Promotion Activity
• Mission• Vision• Values
• Blogging• Newsletters• Social Media• Video
• Do you have a branding strategy? Do your customers understand it?
• Networking• Content Marketing
![Page 19: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/19.jpg)
Goal SettingS.M.A.R.T. Goals
• Specific
• Measurable
• Achievable
• Relevant
• Time Bound
• Start Putting Your Plans on the Calendar• Plan Backwards• Share the Plan• Go Forth and Tweak
![Page 20: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/20.jpg)
Promotion As Sales Funnel
Blog
Social Media
Newsletter
Website Networking
Chambers
Professional NetworksMeet-Up
VolunteerLinkedInFacebookTwitterInstagramthrivebusinessdirectory.comThrive Monthly Newsletter
Guest Speaking
Leads
![Page 21: Strategic Planning for Small Businesses](https://reader035.vdocuments.net/reader035/viewer/2022070521/58ef482a1a28abbe728b468b/html5/thumbnails/21.jpg)
Examples• http://www.thrivebusinessdirectory.com/
• https://www.facebook.com/A-Cubed-Marketing-Services-1388247084721749/
• https://ui.constantcontact.com/rnavmap/emcf/email/view?flow=view&camefrom=view&agent.uid=1122591219327