Download - Structural packaging
Paperboard
Project
1
Select an existing packaged product, then design and present die cut, folded-sheet package to enclose, protect and present at retail.
Plenty of space on shelves
Item gets lost on the shelf
Venue
Orthographic view of original package
Top
front Side
Hard to open and close flap
Hard to pourcereal neatly from this whole
Needs a second layer to keep cereal in and particles out
There is no spout
Problem with original packaging
More disadvantages
No way of seeing how much of product left contours of the design does not help with making pouring easier or neater
Cereal box sketches
Die Vinyl
Makes 12 ServingsCooks in
2 Minutes
Farina Enriched
ORIGINAL Creamy Hot Wheat Cereal
Nutrition Facts Serving Size 2.1 oz (59.6g) Dry
Serving Per Container 13- / cup prepared3
4
Amount Per ServingCalories 250 Calories from Fat 65
% Daily Value * Total Fat 7g 11%
Saturated Fat 1g 5%Trans Fat 1.5g
Cholesterol 0mg 0%Sodium 140mg 6%Total Carbohydrates 38g 13%
Dietary Fiber 4g 16%Sugars 20g
Protein 9g
Vitamin A 0% Vitamin C 0% Calcium 10% Iron 10%
*Percent Daily Values are based on a 2,000 calorie diet. Your Daily Value may be higher or lower depending on your calorie needs.
5.5in
5.5in
4.5in
2in
4in
3in
Orthographic drawing new package
Top
SideFront
Package shape is more dynamic
A spout for better pouring
Improvements of the redesigned package
New package in store
New versus old
Has a spoutEasy open and close
Farina package in use
Project
2
Retail presentation in-store, and will layout a pegrack presentation establishing allowable, efficient package sizes and spacing
Thermoform
Boring packagingPackaging only for a hanging planogramNot dimensional enough for shelving
Hanging planogram
shelved planogram which could house the redesigned thermoform
Venue planogram (Duane Reade)
Sketches
Two piece thermoform with a flange
Final Design
Two piece thermoform with a flangeTop
SideFront
Orthographic Drawing
Clear Gel Insoles
F e e t i e s
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Feeties
Package design and graphics
Clear Gel Insoles
F e e t i e s
Cardboard inlay
Shelved package
Hanging package
Clear Gel Insoles
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Hanging planogram
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Shelved planogram
High v. Low
Project
(Tofu)
Select a consumer product category, sold in both high-end specialty retail and mass-market venue. Identify specific retail products within the selected category, to be packged for each venue: high-end specialty and mass-market.
No spout to pour off liquid and can cause messiness
Square design is not very interesting
Product packaging points
Not much of a variety in portion sizes
No way to each on the go
No flavoring packet so that you can eat in the go
High Low
Venues
A variety of tofu and tofu products
A variety of textures and flavors
High End Tofu
AdvantagesEasy to openLightweightEasy to stack packaging
DisadvantagesMessy when pour off the liquidPackaging only able t be shelvedProduct shape is boringSquare shape is not appealing
DisadvantagesMessy when pour off the liquidPackaging only able t be shelvedProduct shape is boringSquare shape is not appealing
Sketches
More dynamic shape Spout to pour off liquid
Initial ideas
Perforated opening for easy release of product
More sketches and changes
High-end: die vinyl 4in
10in
15in
5in
Die vinyl for final mock-up
High end package views
The final product would be a thermoform with a spout and perforated, pull away plastic film
SoybeanTofuSoft
1 Serving
8oz.
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
8oz.
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
Orthographic Drawing
Front
top
TofuSoft
1 Serving
Soybean
Soybean
Side
SoybeanTofuSoft
1 Serving
8oz.
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
8oz.
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
Merchandiser
Product will be placed inside merchandiserThe merchandise will self replace until entire merchandiser needs to refilled
72"W x 30"D x 54"H
High-end planogram
Original planogram
High-end planogram
New high-end planogram
TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
Tofu TofuTofuSoft
Soybean
TofuSoft
Soybean
TofuSoft
Soybean
TofuSoft
Soybean TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
Tofu TofuTofuSoft
Soybean
TofuSoft
Soybean
TofuSoft
Soybean
TofuSoft
Soybean TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
Tofu TofuTofu
Soybean
TofuSoft
Soybean
TofuSoft
Soybean TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
Tofu TofuTofuSoft
Soybean
TofuSoft
Soybean
TofuSoft
Soybean
TofuSoft
Soybean
Soybean SoybeanSoybeanSoybean
Soybean SoybeanSoybean Soybean
Single servings of the tofu will be place into custom merchandisers that will fit into the shelving units that already exist
Low End
Small amount of product squeezed into another section
Stacked too high on shelf
Display seems like an after thought
No variety of flavors
Single serve tofu cups
Sketches
SoSoyteinSoS y
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
SoyteinSoyS y
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
Soytein Soytein
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
Soytein Soy Sy
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
Soytein Soytein
TofuSoytein SoSoyte
Tofu
SoyteinSoSoyte
TofuSoyteinSoSoyte
TofuSoyteinSoS y
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
SoyteinSoyS y
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
Soytein Soytein
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
Soytein Soy Sy
Tofusoft
Protein rich entree or sandwich filler
Soy Sauce Seasoning
Design and graphics
The idea is to be able to have a single serving that you can take on the go
This a thermoformed plastic with asealed film lid
Tofusoft
Protein rich entree or sandwich filler
Individual serving sauce included
Soy Sauce Seasoning
Final package design with graphics
New Package enhancementsSingle servingCan take on the goCan enjoy as an entree on the go easierComes with flavoring sauce
TofuTofu
Tofu Tofu
TofuTofu
Tofu Tofu
Top
Front Side
Orthographic view
Low-end planogram sketches
Refridgerator unit shaped like the tofu cup design
Low-end planogram
Original planogram
Shelf measurents72"W x 30"D x 54"H
Soytein
Low-end planogram design
Changing plangram from a shelf in the vegetable section to its on refridgerator unit.
Refridgerator unit measurements40”DW x 30"D x 54"H
A seperate refrigerator section just for tofu next to the original section
Low-end planogram
Final Package designs
High Low
SoybeanTofuSoft
1 Serving
8oz.
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuSoft
1 Serving
8oz.
Soybean
A high protein, zero cholesterol, low sodium entree or sandwich filling
TofuTofu
Tofu Tofu