Download - Student Marketing 101
Student Marketing 101
Day3/Functional/TMP
Canan Cansu Demirtaş-cucu
October 2011AIESEC Adana
TMP(BD,ATCOM OC,National Sales TeamTLP(NST,Manager,PBoX Team Leader)
VP HRVP MKT
B2C Manager of AIESEC in Turkey
Çukurova University Business Administration -3
Adana - Giresun
Day3/Functional/TMP
-What is b2c -our products
-channels -brand impact
o&a
What is Marketing?
“Marketing is the most effective way to use your money and time to communicate a positive, inviting message about your service (or products)
to your potential ideal clients
What is B2C?
Business to consumer or customer
Student Marketing
What are our products ?
Engagement TrustTargeted Contacts
Brand Impact
Idea Message
Channel
Importance of
ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY
Signed Up Matched Completed
Creating awareness about organizations’s value
proposition and signing up to OP through our web site Marketing
Marketing
What are we doing
RIGHT?
Attracting People Number of Visitor
OGCDP OGIP Global Leader
Success 1
Content Marketing Number of blog posts
OGCDP OGIP Global Leader
Success 2
Customer Experience Sharing
Number of Stories
OGCDP OGIP Global Leader ıGIP
Success 3
Social Media Management
Success 4
96.000
Making Investment %83
100 Visitor coming from Social Media 83 of them coming from Facebook
Channels that we are using
-Target -Ads
-Companies -B2B
-Young People -Story
-Campaign -Customer
Service
-Seo -Long Term
-Student and Umbrella
Organizations