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2001 - 08
STUDY OF INDIAN AUTOMOBILEINDUSTRY
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INTRODUCTION 1898 - first imported car was seen on Indian roads. 1942- Hindustan motors incorporated.
1944- Premier automobile started.
1948-First car manufactured in India
1955-only 7 firms received approval to operate
1960-1970 Two, three wheeler industry was set up 1990-With liberalization, oligopoly ,monopoly markets slowly disappeared
, the government of India tied up with Suzuki of Japan.
1991-license raj was dispensed, and auto industry was allowed to expandfreely
1993-Many multinationals came into existence like Daewoo , general
motors, Mercedes Benz. 1997-National highway policy was announced
1999-supreme court passed an order to comply with EURO-1 emissionnorms
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OBJECTIVES1. To know about the auto policy of the government of India.
2. What are the barriers faced by the companies to enter the automobile
industry?
3. To know about the taxes levied by the central and state government
on automobile industry.
4. What are the recommendations made by automotive mission plan?
5. Who are the key players in the automobile industry?
6. What are the challenges automobile industry is facing?
7. What are the strategies government should plan to make Indian
automobile industry globally competitive?
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RESEARCH METHODOLOGY RESEARCH INCLUDES GATHERING BOTH
PRIMARY AND SECONDARY DATA
PRIMARY DATA: IT IS THE FIRST HAND DATAWHICH IS SELECTED AT FRESH THUS IT ISORIGINAL IN NATURE. DUE TO TIME AND
MONEY CONSTRAINT COMPARABLY LESSSTRESS IS GIVEN TO SECONDARY DATA.
SECONDARY DATA:IT IS THE DATA WHICH IS
COLLECTED BY SOMEONE ELSE ANDALREADY PASSED THROUGH STATISTICALPROCESSES.
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FACTS ABOUT INDIAN AUTOINDUSTRY
Second largesttwo wheeler
market
Fourth largestcommercial
vehicle market
India on everyglobal
automobileplayer roadmap
Eleventh largestpassenger car
market
Fifth largest busand truckmarket
Expected to bethird largestautomobile
industry by 2030
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Auto policy
Promote integrated and self sustained growth
Establishing international hub for the manufacture of affordablepassenger cars
Modernization of industry with research and development
Steer Indian software industry into automotive technology
Development of automobile propelled with alternate energies
Development of domestic safety and environmental standards.
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BARRIERS TO ENTRY
Cost of developing high volumeproduction facilities
To gain access to technology ofmajor global operators
High competition between
domestic companies andforeign companies
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TAXATION
• AN INDIRECT TAX LEVIED ON THEAUTOMOBILES MANUFACTURED IN INDIAAND FOR HOME CONSUMPTION
EXCISEDUTY
• TAX LEVIED ON MANUFACTURERS OF
GOODS AS WELL AS SERVICEPROVIDERS.VAT
• INDIRECT TAX LEVIED ON GOODSIMPORTED INTO INDIA AS WELL ASEXPOTED ABROAD
CUSTOMDUTY
• TAX LEVIED ON SERVICES RENDEREDBY THE PERSON,IMPOSED ON SERVICEPROVIDER
SERVICETAX
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AUTOMOTIVE MISSION PLAN
MANUFACTURINGAND EXPORT TOBE PROMOTED
ATTRACTIVETARIFF POLICY
TO ATTRACTINVESTMENT
AUTO DESIGNCENTRE TO BEESTABLISHED
NATIONAL ROADSAFETY BOARDTO PROMOTE
SAFETY
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PRODUCT AND SERVICESEGMENTATION
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PASSENGER CARS : MARKETSHARE
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PASSENGER CAR: SALES
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COMMERCIAL VEHICLES
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COMMERCIAL VEHICLES:
SALES
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TWO WHEELERS
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TWO WHEELERS SALES
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THREE WHEELERS
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THREE WHEELERS :SALES
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UTILITY VEHICLES
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TATA MOTORS
INDIA’ LARGEST AUTOMOBILE COMPANY
AMONG TOP 3 IN PASSENGERVEHICLES,ACQUIRED JAGUAR AND LANDROVER
LEADER IN COMMERCIAL VEHICLES,JOINTVENTURE WITH SPANISH HISPANSO AND BRAZILMARCOPOLO
HAS SOLD OVER 4 MILLION VEHICLES IN INDIA
FIRST COMPANY TO BE LISTED IN NEW YORKSTOCK EXCHANGE
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MARUTI SUZUKI INDIA
LARGEST PASSENGER CAR COMPANYWITH 45% SHARE IN INDIA
IT OFFER WIDE RANGE OF CARS
FROM HATCHBACKS TO SEDANS TOSUV’S
HAS SOLD 7.5 MILLION CARS IN INDIAAND EXPORTED 50,000 UNITS
ITS REVENUE FOR 2008-09 STOODOVER 4 BILLION
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HYUNDAI MOTORS INDIAIT IS THE WHOLLY OWNED SUBSIDIARY OFWORLD’S FIFTH LARGEST COMPANY,HYUNDAIMOTORS,SOUTH KOREA
LEADING EXPORTER WITH MARKET SHARE
66%OF TOTAL EXPORT OF PASSENGER CARFROM INDIA
IT HAS BEEN THE NO.1 EXPORTER OFPASSENGER CAR ,AND EXPORTS TO 110COUNTRIES
IT MARKETS 49 VARIANTS OF PASSENGERCAR
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MAHINDRA AND MAHINDRA
MARKET SHARE :COMMERCIAL VEHICLES10.01%,CARS 6.50,% THREE WHEELERS 1.31%
IT COMPETES THROUGH ITS JOIN VENTURECOMPANIES MAHINDRA NAVISTAR (CV) ANDMAHINDRA RENAULT(CARS)
IT SOLD AROUND 22 LAKH VEHICLES IN 2009
IT IS EXPANDING ITS FOOTPRINTS INOVERSEAS MARKET
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GOVERNMENT STRATIGIES
FLEXIBLELABOUR LAWS
CUTTINGDOWN RAWMATERIAL
COST
CORPUS FORR & D
EXPANSION
AUTO EXPO
ZONES
RESEARCH
CENTRES
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CONCLUSION Passenger vehicles sales have almostDoubled to 18,50,000 in 2008 to
9,60,000 in 2001.
Commercial vehicles sales have also
Shown an increasing trend, it has
Increased from 1,90,000 to 9,45,000. Around 30,000 crores investment is
Expected in India by 2012.
Competition is intense as most firms
have entered the market.
India is second largest two wheeler, fifth
largest commercial vehicle and eleventh
largest passenger car market.