Identity Fuels Your Subscriber Journey
Dave ScottCMO, Gigya@scottonmktg
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What’s your priority on the marketing road map?
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What’s Your Objective?
More site or return visits1.
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Increased engagement or purchases
More time on site
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The Big Mystery
Know who your customer is?1.
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Know what they are looking for?Know what compels them to return?
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Knowing Their Identity Keeps You From Guessing
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Excuses
Current solution is good enough
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Identity is optional
Never knew you needed it
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Do it yourself (DIY)How IT Solves Identity: 1.
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Simple Database2.How IT Solves Identity:
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3. Another Technology
How IT Solves Identity:
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Data is not secureWhy Strategies Fail
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3. Data is bad and is decaying
Data is everywhere
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“Only 13% of CMOs feel confident that they are delivering a seamless experience” Oracle Marketing Cloud
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Without Identity With Identity
Increased Engagement & Conversion
IDENTITY BARRIER
Data
Capturing Email True 1:1 Relationship
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Increased Engagement & Conversion
IDENTITY BARRIER
Acq
uis
itio
n
Without Identity With Identity
Newsletter Signup True 1:1 Relationship
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Increased Engagement & Conversion
IDENTITY BARRIER
Targ
eti
ng
Without Identity With Identity
Blind Marketing True 1:1 Relationship
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Increased Engagement & Conversion
IDENTITY BARRIER
Infr
ast
ruct
ure
Without Identity With Identity
Multiple Profiles True 1:1 Relationship
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Use Cases For Identity
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1. Unified subscriber view
Manage your data in one place
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Single subscriber across devices
Single subscriber across experiences
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2. Know you subscriber
Accurate 1st party data1.
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Curated by the customer
Never Decays
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3. Improves Marketing
Integrate with marketing tools
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Personalizes website experiences
Personalizes outreach efforts
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4. Measure results
Insights into customers1.
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Test likes and dislikes
Analyze engagement
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5. Secure user data
Ensures data privacy1.
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Enforces security protocols
Prevents breaches
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Identity Driven Results
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Identity-Driven Results:
74% Increase in registration conversions
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9xIncrease in repeat user logins
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92% Increase in commenting activity
Identity-Driven Results:
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24% Increase in time spent on site
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50% Increase in site advertising revenue
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200%Improvement in ad targeting conversion rates
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Case Studies
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Medialaan: How Identity Increased Ad Revenue
Couldn’t track user behavior on siteP
Implemented Identity to encourage loginS
200% growth of registered usersR
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Learn Liberty: How Identity Drove Personalization
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Poor conversion rates across marketing efforts
Used identity to personalize email outreach
152% increase in click through referral traffic
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Forbes: How Identity Increased Conversions
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Declining online subscriptions and poor site experience
Implemented Identity to increasing registration and engagement
100% increase in newly registered users
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About Gigya’s Identity Solution
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We enable companies to build better relationships by turning unknown users into
known, loyal and engaged customers
1.5Bconsumers reached
700+customers
46countries
325employees and
growing
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CONNECT COLLECT CONVERT
Gigya: Customer Identity Management Platform
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Media & Entertainment
Consumer Products Ecommerce Travel & Leisure
Education / Non-Profit
Communications & Infrastructure
Financial Services Healthcare
700 Global Enterprise Customers
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Ask Why?
What are you doing for identity today?
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Is your customer data safe and secure?
Can you use customer data to improve marketing efforts?
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