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Be Your Best Reference Account
Be Your Best Reference Account
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Chief Information Officer as Best Reference Account
page02
Alvina AntarCIO
Yvonne Wassenaar
CIO
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page03
No9% 66%
YesN/A25%
19%
100%
22%
>50%1%-25%
0%
34%
Only 19% have fully adopted all product capabilities
25%-50%
22%3%
Subscription CIO survey ’16 Do you use your product internally? What % capability have you adopted?
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Becoming a Customer
page04
internalize customer’s experience
internal sales cycle
executivesponsorship
business value & real use
cases
product expertise
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Profound Impact
page05
Customer Zero Internal Believer
CIO to CIO Reference
Product Advisor
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page06
69%CIOs spend less
than 25% of time with prospects and customers
>50%
19%0%
69% 1% - 25%9%
25% - 50%
3%
Subscription CIO Survey ’16 CIOs time spent with prospects and customers?
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Power of Transparency
page07
What better sales tool than an
incredibly successful implementation
of your own product?
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page08
“Best way to understand your product's value is
being your own best customer.
You will be amazed at what you learn”
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page9
“I’m betting on the po
wer of investing i
n our own
technology.
are you?”
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Q& A
page10
Alvina AntarCIO
Yvonne Wassenaar
CIO
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Check out Zuora Academy for more great info and actionable advice.
All the info you need to build and run an amazing subscription business.
https://www.zuora.com/academy/
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