Amy Lai Zonta Club of Taipei I
Member 2016-2018
ZI Centennial Anniversary Committee
Successful Fundraising
Strategies
The Manila Hotel, Philippines
13-15 March 2016
It is a great honor and privilege to accept PIP Olivia
Ferry’s invitation to be among the speakers.
As the first Asian Inter-district Meeting it will be a
new experience for us. Zontians from different
districts gather in the beautiful city of Manila to tackle
problems common to the districts, exchange notes
and share experiences.
We will learn from each other and enhance our
knowledge from the Zonta international experts.
2. Where are the potential
donors?
1.Why do Zontians make
contributions?
3.Fundraising strategies
and approaches
Successful
Fundraising
Strategies
First, let’s think why Zontians make contributions?
Let people know how the donation will be used.
Give updates, reports
Zonta International is an international NGO
whose goal is to empower women worldwide
through service and advocacy to improve the
legal, political, educational, health and
professional status of women.
Zonta International has
international service
projects and scholarship
programs to achieve its
goals and objectives.
Programs and projects are implemented by
Zonta International Foundation (ZIF).
ZIF needs more than US$5 million each
biennium for programs and projects to benefit
thousands of women around the world.
ZONTA
INTERNATIONAL ZONTA
INTERNATIONAL
FOUNDATION
Service and
Advocacy
programs
and
projects
Therefore, the USD 5M has to
come from other sources such as
Where can we get the USD 5 million?
Certainly not from membership dues, because
these remittances are for the operating
expenses of ZI and the Foundation.
contributions from districts,
clubs, members and
friends of Zonta International.
Zontians must contribute to the Foundation.
Officers must recognize and explain
this responsibility.
DONORS
district
contribution or
club contribution
individual donors
Where are the donors?
There are two major sources of
contributing to ZIF
ZIF recommends that club take 1/3 out of the
funds raised and donate to the Foundation.
D21, D10 and D26 are the top leading donors
up to 31 Dec. 2015 in this biennium.
D17 also did a great job, ranked top 10th donor.
While reviewing the ZIF Annual
Report, I found that the total amount
of individual contribution is merely
5.14% of the total contribution in
2012-2013.
It increased to 8.69% in 2013-2014.
We have more than 30,000 members
in the world, we can do better.
The observation was depressing, but a
crisis is also a turning point, a big space
for improvement. So, I have begun to focus
fundraising on individual giving since then.
How to find donors or those who are willing
to give a fat check among many members?
According to my experience, it definitely has
something to do with the fundraiser,
especially for individual donors.
1. Fully understand your responsibility of
being a fundraiser.
You must clearly know you’re doing this for the women who need our assistance. As long as you are fully aware of your duty, you will not feel awkward or shy to ask someone for donating money.
• A fundraiser must equip herself with the following
requirements so that it will be easy to find Zontians
to participate in the fundraising event.
• These requirements should also be evaluated and
be taken into consideration for district governor while
appointing District Foundation Ambassador.
2. You must be the first one to give, and the
amount has to display an influential effect.
Members will echo your behavior as they see
your sincerity and leadership, they may even
give more.
3. You must keep close interaction
with clubs in your district, build up
a good interpersonal relationship,
more importantly, you have to own a
respectable Zonta popularity.
Although fundraising is not a district
governor’s primary responsibility, it is
desirable for the governor to take an
active part in any fundraising event,
and provide the maximum support to the
Foundation Ambassador to be more
effective and be successful.
The main concept of fundraising strategy lies
in Many a little makes a Mickle. When you
plan a fundraising event, you need to think of
a slogan for the event, then make it known in
your district.
Key persons:
Club Presidents
Describe project
Maintain good relationship
Request to talk to members
Fundraiser
Foundation
Ambassador
THE TEAM
Once you meet the members, plus the
recognition and enthusiasm to Zonta
objectives you displayed in front of them,
they will easily respond to your project
and fill out the contribution form on the spot.
Take this opportunity to contact
with members who have more
financial resources and lead them
to make a large amount of
contribution to the Foundation.
Now, I’ll give you an example of
my own successful fundraising
experience.
As one of the ZIF Board in 2005, we had a
fundraising luncheon project with Area 2 Director
Wu in Taiwan (then D26) to celebrate Zonta Rose
Day, and received great support, so I started to
do club visits to introduce the project, which was
called
The fundraising luncheon was held on 05 March 2005 with
then President-Elect Olivia Ferry as the honorable guest.
Attendees were very generous. We had rose auction…,
club presidents and members came up to the stage to
make individual contributions, which P-E Olivia and I
received on behalf of ZIF.
“Zonta Warmth to the World – 100% contribution”.
Many of my family members,
relatives and friends also took part in
this event to support me by giving an
individual donation to the Foundation.
By March 2006, we had a total
donation of USD 233,000 which was
16.5% more than our target USD
200,000.
We remitted the entire contribution to
the Foundation.
During my visit to ZC of Taichung, I met Ms.
Ruth Chen, owner of a private charity
organization. After presenting the purpose of
the project, she approached me with a check
of US$20,000.
She said she recognized
and supported Zonta goals.
She admired the enthusiasm of the Zontian
organizer. I was deeply moved by her
generosity and support to Zonta.
Zonta International will celebrate its
centennial in 2019, a once in a
lifetime opportunity for members.
Celebration events will kick off in
the next biennium.
I am honored to be appointed the honorary
member of the committee by Committee Chair
Jackie Beaudry.
One of the very important event is the
Endowment Campaign, planned by ZI
Centennial Anniversary Endowment Committee
(CAEC in short).
Two ways to provide funds
to the Foundation
a) Through donations to our Program Funds such as o International Service Program (ISP) o Zonta International Strategies to End Violence Against Women (ZISVAW) o Amelia Earhart Fellowship, (AE) Fund, o Jane M. Klausman Women in Business
Scholarship o Young Women in Public Affairs Awards (YWPA) o Rose Fund.
b) Through contributions to the Endowment Fund
An endowment fund is a donation of money or
property to a not-for-profit organization for the
ongoing support of that organization.
The principal amount is kept intact in a bank
and only the investment income is available
for use for a specific purpose.
ENDOWMENT
FUND
Amelia
Earhart
Endowment
Fund
General
Endowment
Fund
How does an Endowment Fund enable our organization
to maintain perpetual growth into the future? (1/3)
By using just the interest earned on the funds raised
and keeping the principal intact.
Put another way, the Endowment Fund can become
a potent sustainable vehicle for supporting our
financial commitments to ZIF projects if we are able
to raise enough funds, invest the funds in secure
money market instruments, use only the interest
thus earned from such investment, while keeping
the principal untouched.
Each individual’s donation to the Endowment Fund
therefore effectively helps in building a legacy for the
future because your contribution to an Endowment Fund
is preserved to help provide the stability needed to meet
uncertainties in the future.
It becomes a part of or is absorbed into a perpetual fund
that will allow Zonta to continue providing financial grants
to projects or programs that support our mission, even
during downtimes in fundraising caused by a global
financial crisis or economic turmoil that happens in the
future.
(2/3)
Each donation will become a sustainable
tradition of heritage, it will also leave an
eternal mark for your contribution to Zonta.
(3/3)
Work on the buildup of the endowment Fund has
begun through the efforts the CAEC Committee.
Last April, International President Maria Jose
and CAEC Chair Jackie visited District 31
Taiwan to launch the first Endowment
Campaign and meet the potential major donors.
• In D31 a significant contribution has already
been raised to support the Centennial
Anniversary Endowment Campaign.
• I invite you to attend the Zonta International
Convention in Nice in July where a kick-off
event to publicly announce the campaign will
take place.
Past D31 ZIFA, Joanna Lee, proposed a Piggy Bank
project, encouraged district members to save a
10-dollar coin every day, consequently, members
would be able to donate USD100 to ZIF each year.
In Europe, they suggested members to cut down
a cup of coffee every day and donate the coffee
money to ZIF.
Let me cite to you other creative ways of
raising funds that have been used to
generate funds for club projects and for
the Zonta Foundation:
o Charity Art Auction
o Charity Concert
o Charity Bazaar
o Bingo Games
o Golf Tournaments
o Fun Runs
o Publication of Fashion Book
o Publication of Cook Book
o Sponsorship of Cinema, Cultural or Theater
Shows
o And many more.
Other charity fundraising events are:
Although the amounts raised may be modest,
sustained fundraising effort is very helpful to the
Foundation. Some clubs held the fundraising
events every year since they were chartered.
For example, ZC of Fukui was established
30 years ago and it has held annual fundraising
events for 30 years. Their sustaining power is
admirable.
Finally, I’d like to conclude:
Remember, whether it’s a large-scale or a small-
scale fundraising project, we must think positive,
maintain our enthusiasm and persistence.
A successful Fundraising project
lies in person – fundraiser and donor.
Both need to recognize Zonta objectives from the
bottom of the heart so that we will support Zonta in
practical actions, especially financially.
Most of all, continuously encourage and
remind members to donate sustaining
individual gift to ZIF.
Thank you all for being here with me.
Amy Lai Zonta Club of Taipei I
Member 2016-2018
ZI Centennial Anniversary Committee