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QBShare
Succesvoller met de marketing van nu.
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Introductie
Jeroen Ederveen
Marketing Manager OneBizz
+31 (0)6 1016 9094
twitter.com/ederveen
linkedin.com/in/ederveen
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De Marketing Bingo
Pak je mobiel, tablet of laptop en ga naar www.kahoot.it
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Digitale TransformatieDigitale Transformatie
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Essentiële ontwikkelingen voor marketeers in digitale organisatiesEssentiële ontwikkelingen voor marketeers in digitale organisaties
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De lineaire sales funnel bestaat niet meer
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User Experience bepaalt alles
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Stop met adverteren. Start met kennis delen.
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Stop met verkopen. Start met richting geven.
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Verander je kijk op resultaten.
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Tip voor morgen.
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Case: OneBizz
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SEM SEO Email
SocialDisplay
Advertising (RTB)
Content Marketing
OneBizz.com
SAL
MQL
NONE
LinkedIn Profile
capturing(LinkedIn
Lead Accelerator)
SQL Won
Lost
Demand Generation Lead Generation Qualification Sales Funnel
Events
Radio
PR
Lead nurturing: targeted display ads, sponsored updates, timeline
newsfeeds and e-mail.
Lead Brokers
Marketing Automation
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Stap 1: Doelgroep bepalen
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Stap 2: Contact
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Stap 3: Nurturing
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Stap 4: Conversie
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User visits a web page
Impression is announced
Opportunity evaluated + bid decision made
Auction
Winning ad is served
Real Time Bidding?5 Stappen in 100 milliseconde.
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KPI’s & Rapportage
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SEM SEO Email
SocialDisplay
Advertising (RTB)
Content Marketing
OneBizz.com
SAL
MQL
NONE
LinkedIn Profile
capturing(LinkedIn
Lead Accelerator)
SQL Won
Lost
CPC, CPM, CTR Conversieratio CPL CPS
Events
Radio
PR
Lead nurturing: targeted display ads, sponsored updates, timeline
newsfeeds and e-mail.
Lead Brokers
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Voorbeeld calculatiedirecte conversie
Google CPC: € 5,-
Conversieratio: 0,50%
Bij 1000 kliks: 5 Free Trials
CPL: € 1.000,-
Conversie SAL > SQL 50%
Conversie SQL > Sale 50%
CPS: € 4.000,-
Voorbeeld calculatieIncl. Nurturing
Doelgroep (1000–5) = 995
Kosten per profiel € 1,50
Conversieratio: 4%
Free Trials: 40
CPL: € 37,50
Conversie SAL > SQL 50%
Conversie SQL > Sale 50%
CPS: € 150,-
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Totale calculatie
Kosten: € 5.000,- + € 1.500,- = € 6.500,-
Leads: 5 + 40 = 45
CPL: € 144,44
Deals: 11,25
CPS: € 577,78
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Q&AVolgende sessies:
Disruptie en nieuwe businessmodellen: aan de slag!
Nieuwe technologie: wat betekent dat voor ú?