![Page 1: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/1.jpg)
Slide 1
Sujoy MukherjeeWeb Producer
Sujoy Mukherjee
Web Production Case Studies
![Page 2: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/2.jpg)
Slide 2
Sujoy MukherjeeWeb Producer
A Profile
• Digital New Media Consultant and Web Producer• since 2001• Consulted with Reliance Infocomm during the launch of
Mobile services, for content and graphics via CDMA• Launched Euro RSCG Interactive in 1999• Creative Director with Euro RSCG Advertising
• for 5 years. • 10 years of experience in the advertising industry
![Page 3: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/3.jpg)
Slide 3
Sujoy MukherjeeWeb Producer
Partial List of Clients
• Mercedes-Benz, India• Davidoff (Middle East)• Deutsche Bank• Blue Frog (Music
Company)• B Raheja (Builders)
• Infosys• British Airways• Alliance Media &
Entertainment• John Abraham
(celebrity management and promotion)
![Page 4: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/4.jpg)
Slide 4
Sujoy MukherjeeWeb Producer
Scope of this presentation
• 1. Interactive Strategy• 2. Design Folio• 3. Digital innovations
![Page 5: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/5.jpg)
Slide 5
Sujoy MukherjeeWeb Producer
Interactive Strategy
![Page 6: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/6.jpg)
Slide 6
Sujoy MukherjeeWeb Producer
The Body Shop (TBS), Switzerland
Brand development through email, advertising and web promotions
![Page 7: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/7.jpg)
Slide 7
Sujoy MukherjeeWeb Producer
Brand and Catalogue site
• Company values and campaigns (e.g. Stop Domestic violence, anti – animal testing)
• Fair Trade (ongoing campaign)• Product Catalogue• Monthly promotions• Product launches and tactical promotions
![Page 8: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/8.jpg)
Sujoy MukherjeeWeb Producer
Slide 8
Dynamic Home Pages - German
![Page 9: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/9.jpg)
Sujoy MukherjeeWeb Producer
Slide 9
Dynamic Home Pages - French
![Page 10: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/10.jpg)
Sujoy MukherjeeWeb Producer
Slide 10
Flash brochures
Hair Diagnostic Tool: Rainforest haircare range
![Page 11: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/11.jpg)
Sujoy MukherjeeWeb Producer
Slide 11
Flash brochures
![Page 12: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/12.jpg)
Sujoy MukherjeeWeb Producer
Slide 12
Interactive Flash Diagnostic Tools
Choose options: oily/dry,
coloured/natural
Choose desired results: Shiny, not
dry, not frizzy,
![Page 13: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/13.jpg)
Sujoy MukherjeeWeb Producer
Slide 13
Interactive Flash Diagnostic Tools -result
Suggested products:
(instructions for use when
clicked)
![Page 14: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/14.jpg)
Sujoy MukherjeeWeb Producer
Slide 14
Online Campaigns
![Page 15: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/15.jpg)
Sujoy MukherjeeWeb Producer
Slide 15
E-mail marketing
• Newsletter design• Mailing system• List control• Interactive
subscribe/unsubscribe systems
• Open/Click-thru report generation
• Report analysis• Coupon systems• Analysis of coupon
data• Strategy consulting
![Page 16: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/16.jpg)
Sujoy MukherjeeWeb Producer
Slide 16
Launch of products
• New perfume launch by TBS
• Interactive “Love Letters” competition
• Flash presentation• Newsletter• Send a friend /
subscribe system
![Page 17: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/17.jpg)
Sujoy MukherjeeWeb Producer
Slide 17
Product extension promo – follow-up
• For those who responded to the newsletter, special edition offer
• Chance to win a nightclub trip to London
• Follow up in PR
![Page 18: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/18.jpg)
Sujoy MukherjeeWeb Producer
Slide 18
Monthly newsletter
• Promotions of latest trends, designs and products
• Monitoring of sales outlets where the coupons are brought
• Special gift baskets for random respondents
• Viral/subscribe systems
![Page 19: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/19.jpg)
Sujoy MukherjeeWeb Producer
Slide 19
Interactive newsletters
• Promotions/contests• Polls• Viral/subscribe• Comments/suggestions• Requests for tickets,
passes, store events
![Page 20: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/20.jpg)
Sujoy MukherjeeWeb Producer
Slide 20
Mobile version
• Online Catalogue • New products• Promotions• Optimised for BB, iPhone,
Android, Windows Phone
![Page 21: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/21.jpg)
Sujoy MukherjeeWeb Producer
Slide 21
![Page 22: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/22.jpg)
Sujoy MukherjeeWeb Producer
Slide 22
Results
• In a 2-year period, newsletter subscriptions rose by 80%.• Average spend per newsletter per subscriber has risen by
Eu 3.4• Visits (per month) have increased by 160%. Unique visits
by 40%• Amount of time spent on the website has increased by12%
![Page 23: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/23.jpg)
Slide 23
Sujoy MukherjeeWeb Producer
John Abraham
Celebrity management and PR through online properties
![Page 24: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/24.jpg)
Sujoy MukherjeeWeb Producer
Slide 24
Home
• Bank of images that rotate every time the home page is opened
• News and updates to the site on the home page
• Links to highest traffic pages from home
![Page 25: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/25.jpg)
Sujoy MukherjeeWeb Producer
Slide 25
• Automated update system for all content including picture and video galleries
Content Management System
![Page 26: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/26.jpg)
Sujoy MukherjeeWeb Producer
Slide 26
News
• News feeds from popular websites and blogs
![Page 27: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/27.jpg)
Sujoy MukherjeeWeb Producer
Slide 27
Fan community
• Login to Fan Pages• Users can upload their photographs and enter profiles• View other user profiles• Send instant message through site• Add blog content
• Interact with other users on forums• Upload images, text, links etc.
![Page 28: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/28.jpg)
Sujoy MukherjeeWeb Producer
Slide 28
Fan Interviews
![Page 29: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/29.jpg)
Sujoy MukherjeeWeb Producer
Slide 29
Discussion Group
![Page 30: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/30.jpg)
Sujoy MukherjeeWeb Producer
Slide 30
Profile pages
![Page 31: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/31.jpg)
Sujoy MukherjeeWeb Producer
Slide 31
Community member blogs
![Page 32: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/32.jpg)
Sujoy MukherjeeWeb Producer
Slide 32
Instant Messenger
![Page 33: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/33.jpg)
Sujoy MukherjeeWeb Producer
Slide 33
Fan Art
![Page 34: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/34.jpg)
Sujoy MukherjeeWeb Producer
Slide 34
Fan meet events/promotions
![Page 35: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/35.jpg)
Sujoy MukherjeeWeb Producer
Slide 35
Friends list
![Page 36: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/36.jpg)
Sujoy MukherjeeWeb Producer
Slide 36
User generated content (UGC)
• Fans’ pictures with John Abraham (JA)• Reports of meetings with JA• Discussions of news articles featuring JA• Fan fiction• Polls, contests
• Discussions on events, roadshows, films• Discussions on photographs, in the press, or rare images
found by fans
![Page 37: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/37.jpg)
Sujoy MukherjeeWeb Producer
Slide 37
Statistics
• At peak performance, (during a film release) the site recorded 15.4 million hits.
• 650,000 page-views, 120,000 visits• 34,000 users and contributors to UGC
![Page 38: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/38.jpg)
Slide 38
Sujoy MukherjeeWeb Producer
Mercedes Benz
Brand awareness and customer service
![Page 39: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/39.jpg)
Sujoy MukherjeeWeb Producer
Slide 39
Launch of New E-Class saloon
![Page 40: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/40.jpg)
Sujoy MukherjeeWeb Producer
Slide 40
Launch in India
![Page 41: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/41.jpg)
Sujoy MukherjeeWeb Producer
Slide 41
Home
![Page 42: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/42.jpg)
Sujoy MukherjeeWeb Producer
Slide 42
Showroom
![Page 43: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/43.jpg)
Sujoy MukherjeeWeb Producer
Slide 43
Pre-owned car search
![Page 44: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/44.jpg)
Sujoy MukherjeeWeb Producer
Slide 44
Car minisite (animated)
![Page 45: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/45.jpg)
Sujoy MukherjeeWeb Producer
Slide 45
Video demonstration
![Page 46: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/46.jpg)
Sujoy MukherjeeWeb Producer
Slide 46
Animated demonstration of features
![Page 47: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/47.jpg)
Sujoy MukherjeeWeb Producer
Slide 47
Feature demonstration
![Page 48: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/48.jpg)
Sujoy MukherjeeWeb Producer
Slide 48
Company story
![Page 49: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/49.jpg)
Sujoy MukherjeeWeb Producer
Slide 49
Company story
![Page 50: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/50.jpg)
Sujoy MukherjeeWeb Producer
Slide 50
Objectives/Challenges
• Sell a 25 lakh car in a market where the most expensive other car was priced at 8 lakhs
• Make the Mercedes Benz marque salient in the market. Largest concentration of buyers were from outside major cities
• Encourage customers to use authorized service centers
![Page 51: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/51.jpg)
Sujoy MukherjeeWeb Producer
Slide 51
Strategy/Applications
• Based on the company’s international marketing policy, created demonstration areas for all features. These were detailed and extensive, designed to keep the visitor engaged
• Increase ‘coffee table value’ for the marque. Opportunity to find justification for the luxury
• Increase the re-sale value of cars
![Page 52: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/52.jpg)
Sujoy MukherjeeWeb Producer
Slide 52
After-sales
• Application for after-sales service. Connected to company, service locations and user interface
• User logs in with car serial number and password• User can check service done, billing information, trouble
areas if any• Receives alerts for regular maintenance based on past
usage. Oil changes, tyre rotation etc.
![Page 53: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/53.jpg)
Sujoy MukherjeeWeb Producer
Slide 53
Pre-owned cars
• Application to help users buy and sell used Mercedes Benz cars
• Mercedes Benz reconditions used cars before putting them back into the market
• The applications allows owners to monitor interest in their cars. Allows users to search, based on their parameters
![Page 54: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/54.jpg)
Sujoy MukherjeeWeb Producer
Slide 54
Design Portfolio
![Page 55: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/55.jpg)
Sujoy MukherjeeWeb Producer
Slide 55
Laparoscopy Next
Laparoscopy surgeon's website. Specialty procedures, mostly innovated by himself.
![Page 56: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/56.jpg)
Sujoy MukherjeeWeb Producer
Slide 56
Home
![Page 57: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/57.jpg)
Sujoy MukherjeeWeb Producer
Slide 57
Procedures
![Page 58: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/58.jpg)
Sujoy MukherjeeWeb Producer
Slide 58
Applications
• Details of procedures• Queries to doctor linked to procedures. Responses added
to each section• Opportunity for patients and doctors to interact. To clear
doubts and worries • Platform to discuss doctors, hospitals and facilities, as
well as procedures
![Page 59: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/59.jpg)
Sujoy MukherjeeWeb Producer
Slide 59
Atul Kasbekar
Photographer's personal promotion site
![Page 60: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/60.jpg)
Sujoy MukherjeeWeb Producer
Slide 60
Home
![Page 61: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/61.jpg)
Sujoy MukherjeeWeb Producer
Slide 61
Gallery Thumbs
![Page 62: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/62.jpg)
Sujoy MukherjeeWeb Producer
Slide 62
Gallery display
![Page 63: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/63.jpg)
Sujoy MukherjeeWeb Producer
Slide 63
Wallpapers
![Page 64: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/64.jpg)
Sujoy MukherjeeWeb Producer
Slide 64
Results
Moved Bombay fashion photographer to worldwide provider of images and information.
Central point of information on photography, marketing of photography and fashion advice.
Resource for stock photography of Indian celebrities.
![Page 65: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/65.jpg)
Sujoy MukherjeeWeb Producer
Slide 65
Atul Kasbekar v.2
![Page 66: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/66.jpg)
Sujoy MukherjeeWeb Producer
Slide 66
Home
![Page 67: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/67.jpg)
Sujoy MukherjeeWeb Producer
Slide 67
Gallery - main
![Page 68: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/68.jpg)
Sujoy MukherjeeWeb Producer
Slide 68
Gallery – sub-category
![Page 69: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/69.jpg)
Sujoy MukherjeeWeb Producer
Slide 69
Gallery - display
![Page 70: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/70.jpg)
Sujoy MukherjeeWeb Producer
Slide 70
Wallpapers - landing
![Page 71: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/71.jpg)
Sujoy MukherjeeWeb Producer
Slide 71
Wallpapers - display
![Page 72: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/72.jpg)
Sujoy MukherjeeWeb Producer
Slide 72
Forum
![Page 73: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/73.jpg)
Sujoy MukherjeeWeb Producer
Slide 73
Contact page
![Page 74: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/74.jpg)
Sujoy MukherjeeWeb Producer
Slide 74
Cinema Capital Venture Fund
Financial advisors to the film production industry
![Page 75: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/75.jpg)
Sujoy MukherjeeWeb Producer
Slide 75
![Page 76: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/76.jpg)
Sujoy MukherjeeWeb Producer
Slide 76
![Page 77: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/77.jpg)
Sujoy MukherjeeWeb Producer
Slide 77
![Page 78: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/78.jpg)
Sujoy MukherjeeWeb Producer
Slide 78
![Page 79: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/79.jpg)
Sujoy MukherjeeWeb Producer
Slide 79
Danio Galli
Celebrity chef and TV personality
![Page 80: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/80.jpg)
Sujoy MukherjeeWeb Producer
Slide 80
![Page 81: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/81.jpg)
Sujoy MukherjeeWeb Producer
Slide 81
![Page 82: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/82.jpg)
Sujoy MukherjeeWeb Producer
Slide 82
![Page 83: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/83.jpg)
Sujoy MukherjeeWeb Producer
Slide 83
![Page 84: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/84.jpg)
Sujoy MukherjeeWeb Producer
Slide 84
![Page 85: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/85.jpg)
Sujoy MukherjeeWeb Producer
Slide 85
Supermodel Calendar
Online property for Lee (denim ware)
![Page 86: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/86.jpg)
Sujoy MukherjeeWeb Producer
Slide 86
Home Page
![Page 87: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/87.jpg)
Sujoy MukherjeeWeb Producer
Slide 87
Display 1
![Page 88: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/88.jpg)
Sujoy MukherjeeWeb Producer
Slide 88
Display 2
![Page 89: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/89.jpg)
Sujoy MukherjeeWeb Producer
Slide 89
Behind The Scenes
![Page 90: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/90.jpg)
Sujoy MukherjeeWeb Producer
Slide 90
About
![Page 91: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/91.jpg)
Sujoy MukherjeeWeb Producer
Slide 91
Matrix Entertainment
Celebrity management and modelling agency
![Page 92: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/92.jpg)
Sujoy MukherjeeWeb Producer
Slide 92
Home 1
![Page 93: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/93.jpg)
Sujoy MukherjeeWeb Producer
Slide 93
Home 2
![Page 94: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/94.jpg)
Sujoy MukherjeeWeb Producer
Slide 94
Home 3
![Page 95: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/95.jpg)
Sujoy MukherjeeWeb Producer
Slide 95
Mini-site
![Page 96: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/96.jpg)
Sujoy MukherjeeWeb Producer
Slide 96
Display 1
![Page 97: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/97.jpg)
Sujoy MukherjeeWeb Producer
Slide 97
Display 2
![Page 98: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/98.jpg)
Sujoy MukherjeeWeb Producer
Slide 98
Display 3
![Page 99: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/99.jpg)
Sujoy MukherjeeWeb Producer
Slide 99
Celebrity Management
![Page 100: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/100.jpg)
Sujoy MukherjeeWeb Producer
Slide 100
Digital innovations
![Page 101: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/101.jpg)
Sujoy MukherjeeWeb Producer
Slide 101
Bipasha Basu Dating Game - 2006
Facebook application for men and women
Build confidence, intelligence, charm, fitness values by doing a variety of tasks. Tasks change from level to level
Approach men/women who are interested in wit, romance or looks. Date them if they agree to go out with you. (If all goes well, you get a second date. Exp points are greater for subsequent dates)
Players can try to ‘pick up’ each other as well and go on dates
Boss level is John or Bipasha
![Page 102: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/102.jpg)
Sujoy MukherjeeWeb Producer
Slide 102
Kinetic Honda - 2004
Kinetic Honda launched motorcycles with very high fuel efficiency
Advertising was on the lines of “Delhi to Jaipur for only Rs 120”
Built online application to choose origin/destination: Compute fuel required
Community site that brought together bikers and promoted bike-blogging. Suggested co-promotion with Reliance data card
Create leaders among the biking community and promote them as celebrities.
![Page 103: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/103.jpg)
Sujoy MukherjeeWeb Producer
Slide 103
Bipasha basu Net - 2006
• Winamp plugin (sponsored)
• Animated sprite dances to the beat of the music
• Choreographed with motion capture
![Page 104: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/104.jpg)
Sujoy MukherjeeWeb Producer
Slide 104
Titan Watches - 2004
• Desktop Clock• Application downloads
latest designs• Applies 'skin' to the
watch• User options: Choose
skin, randomize, use as alarm clock, timer, stopwatch
• Link to online store
![Page 105: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/105.jpg)
Sujoy MukherjeeWeb Producer
Slide 105
Batchmates.com - 2000
• Community of classmates
• 3D Online chat front-end
• E-mail alerts• Built with ICQ
![Page 106: Sujoy Mukherjee - Creative Director : Digital](https://reader034.vdocuments.net/reader034/viewer/2022052622/55959f7c1a28ab0a448b458d/html5/thumbnails/106.jpg)
Sujoy MukherjeeWeb Producer
Slide 106
Contacts
Web: www.timeisfleeting.comTel: 9820050282Email: [email protected]@gmail.com (for chunky files?)