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Agenda
1. Overview on online video in iGaming
2. EyeView’s methodology
3. Ten samples of video implementations
4. Questions and answers
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3 Misconceptions: Male Teenagers User generated
Online video audience
1. Men accounted for 52% of viewers and women 48%.
2. 68% of viewers are between the ages of 25 and 64.
3. Approximately 60% of video streamed are “user generated”.
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Adoption
*Data: www.emarketer.com
%U.S. online
Adoption of internet
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Adoption
*Data: www.emarketer.com
%U.S. video viewers (monthly)
%U.S. online
Adoption of internet vs. online video
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Main video uses in iGaming industry
Increase landing page conversion
Improve affiliateperformance
Enhance Email effectiveness
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Video Solutions for Performance Advertising
Affiliates
Performance
Traffic
SEM
Videos
Video players
Streaming
Engagement
Ad campaignsViews
Click ThroughsDistribution
Video Performance Advertising
Production
SEO
Landing pages
Conversion
EyeView
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MethodologyTested video impact on performance
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Ten customer samplesIt’s more than just a video…
1. Triggers
2. Content
3. Action buttons
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1. Shouldn’t look like and Ad
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2. But should catch attention…
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3. Position of the trigger is important
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3. Position of the trigger is important
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4. Content should be to the point
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Full version Short Version
5. Focus on the REAL value proposition
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English voice over French voice over
6. Localization and languages are key
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Female Male
7. Pace and tone is important
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8. Accent is important
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Accent results
British Vs. American Accent
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9. Call for action- See it hear it click it
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10. Test the call for actions!
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Summary
1. Online video is mainstream and rapidly adopted
2. A key part of performance strategy
3. Think about your triggers, content and call for action
Increase landing page conversion
Improve affiliateperformance
Enhance Email effectiveness
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Video creation
Video optimization
EyeView’s end-to-end solution