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Milly Dress in Flame merino jersey
superfine merino wool. made in tasmania
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Milly Dress in Flame merino jersey
superfine merino wool. made in tasmania
Smitten_427420_Lookbook Print Ready_15.4.15_A
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Wide Merino Scarf Light Grey Marle/Indigo Stripe and Indigo Asha Dress
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In 2007, one cool October morning, Carl and I were having coffee at Long Beach, Sandy Bay and dreaming about a Tasmanian merino business. We had moved from relentlessly hot Fremantle in WA, and found the chilly changeable Hobart weather was a stark contrast. We loved Tasmania, the friendly people, beautiful landscape, delicious produce and especially all the sheep. We’d seen many flocks and wondered where all the famous wool was going, as we were cold and eager to wear that superfine merino wool right here in our new home state.
My grandmother loved fashion, and designed hats, and one of my favourite aunts is a wedding dress designer, so designing was in my bloodline. I’d always enjoyed sewing for myself and my children, so it was a natural progression to start using the gorgeous merino jersey and sample some dresses, cardigans and zip-neck tops. Friends and family trialled them and slowly the business grew. We wanted natural, lightweight clothing that was warm and good looking, but also comfortable, practical and easy to care for. Our dream was to support Tasmania and keep it local. And to use locally sourced merino wool as much as possible, and get it made right here in Tassie.
Happily, 10 years on - we now employ 8 people directly in Hobart as well as the many seamstresses that sew Smitten in northern Tasmania. We have a street-front boutique in Battery Point, and an online shop that sends Smitten to every state in Australia and right across the world. We feel very fortunate that our dream to make locally designed merino clothing has become a reality.
Smitten is still a small family business, our daughter Holly (now married to Jaye) is our main model and manages Smitten at Salamanca Market on Saturdays, and Brooke and Daniel continue to get involved in business ideas, photo shoots and swing-tag making.
We have loved creating the Smitten Merino brand and we really hope you love it too.Thank you for supporting a small family dream- we value each and every one of our delightful, loyal smitten customers and look forward to the next 10 years with you.
Nicola and Carl
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Red Indi Dress Hero
Olive Green and Ivory Indi Dress
Black and Ivory Indi Dress
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Grape Heavyweight Long Drape Cardi
Camel HeavyweightDrape Cardi
Light Grey Marl Indigo Heavyweight Drape Cardi
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Dark Blue Wrap
Black Pinstripe Lana Dress,Black Twisted Wrap
Light Blue Wrap
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Black Capri Pants and Capri Top with Black Ivory Stripe Scarf
Camel Ella Top andBlack Capri Pants withBlack Ivory Stripe Scarf
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Palazzo Pantsand Black Polo Neck
Palazzo Pants and Black Sleeveless Cowl Neck Top
Palazzo PantsOatmeal Roll Neck Top andBlack Sleeveless Drape
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Smitten Ponchos and Cardigans - lightweight Merino Wool layers designed to keep you warm and comfortable Made in Tasmania
Red Flame Mini Drape CardiBlossom Mini Drape Cardi
Pink Crew Button Cardi Pale Blue Crew Button Cardi
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Smitten Ponchos and Cardigans - lightweight Merino Wool layers designed to keep you warm and comfortable Made in Tasmania
Light Grey Marl and Indigo Stripe PonchoGrey Marl Poncho Orange Scarf
Flame Poncho with Sleeve Oatmeal Poncho W Sleeve
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Beige Pinstripe Lapel Jacket
Blue Pinstripe Lapel Jacket Indigo Ponte Straight Skirt
Black Lapel Jacket
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Cream Ellie DressRed Ellie Dress, Cream Reversible Wrap
Indigo Stripe T shirt Dress Coal Stripe T Shirt Dress, Pink Scarf
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Infra Red Sofi a Dress Sofi a Dress, Denim Jacket and Grape Multi Scarf
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Navy Blue Cable JumperCream Tube Skirt
Pewter High Roll NeckCable Knit
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Red Sleeveless Wrap
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Kowloon DressGreen Pinstripe Scarf
Black Spacey Top Black V Maxi Dress and Dandelion Scarf
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Visit us online atwww.smittenmerino.comEmail: [email protected]
Telephone: 03 6212 0197
Printed in Tasmania
Cream Ellie DressGreen Pinstripe Scarf