Susan DowdCapital Campaign Coordinator
and Special Projects CoordinatorThe Friends of the Saint Paul Public Library
Library Strategies Consultant
Editor, Beyond Book Sales: The Complete Guide to Raising Real Money for Your
Library
Library StrategiesA Consulting Group of The Friends of the Saint Paul Public Library
Advocacy Training Board Training
Development Planning Executive Search
Feasibility Studies and Capital CampaignsFriends and Foundations
Strategic PlanningKeynote Speakers, Workshops, and Webinars
BEYOND Book Sales
Return on Investmentfor each dollar spent on libraries in Minnesota =
$4.62(IMLS December 2011)
Part IFocus on Fundraising:
Fund-amentals for Libraries
Why do it?Who can do it?
How do you do it?
Part IIRoll Up Your Sleeves:
Types of Fundraising Activities
Appeals and MembershipsTribute and Memorial Gifts
Major GiftsFundraising Events
Grants Business Sponsorships
Online GivingCapital Campaigns
Part IIIFundraising Toolkit
Sample DocumentsWorksheetsTemplatesChecklists
31 tools for your use!
Part IVFundraising Gallery
BrochuresBookmarks
FormsLetters
Save-the-Date CardsInvitations
TWELVEMUST-KNOW FACTS
ABOUT LIBRARYFUNDRAISING
Fact 1:
Effective Fundraising is About Relationships
First,Money Second
$$$$$$$$$$$$$$$$
People give to people.
$$$$$$$$$$$$$$$$
Fact 2:
A Clear Case for Support and Strong, Consistent Messages Are Crucial
What does your community care about?How does your library
address these priorities?
Fact 3:
To Value the LibraryIs Not Enough
Fact 4:
Libraries Have Both an Intellectual and
Emotional Appeal to Donors
Fact 5:
Everyone on Your Staff Plays a Role in
Fundraising
Great Customer ServiceEffective Public Relations
Fact 6:
A Strong Fundraising Committee or Board
Makes Strong Connections~ Affluence ~~ Influence ~
“The last person you want on your fundraising
board is a book lover.”Peter Pearson
Fact 7:
Most Donors Are People, Not Institutions
75% from individuals13% from foundations
8% from bequests4% from corporations
(Giving USA 2010 Executive Summary, Giving USA Foundation)
Fact 8:
Your Largest Donors May Not Be Library Users…
but they are people you already know.
Major Donors are:
Capable – personal ability to givePhilanthropic – generous in other areasConnected – already have a relationship
with your library
Fact 9:
Corporate Philanthropy Is About More than
Altruism
Fact 10:
Advocacy and Fundraising Go Hand-in-Hand
Advocacy: The active support of an idea or cause.Advocacy’s Goal: To influence public policy and
resource allocation
“the other 95% of your library’s budget”
Fact 11:
Fundraising is a Year-Round Activity
April Minnesota Book Awards appealMay Summer Reading Program appealJune Membership renewal appealNovember Year-end appeal
Ongoing:New membershipsTribute and memorial giftsPlanned giftsCapital campaignOther special appeals
Fact 12:
SayingTHANK YOU
Matters
How do you recognize your donors?
Fundraising is about relationships first, money
second.
People give to people.
Cover price: $75
MLA price: $62.50
with coupon
Purchase at Library Strategies
booth