2011 CORPORATE RESPONSIBILITY REPORT
on the activities of Coca-Cola in the Netherlands in 2010
SUSTAINABILITY IN ACTION
102010 Achievements in the picture IAnnual Results IIITable of Contents 2Foreword 42020 Commitments 5Our portfolio 6Available worldwide, with local roots 7Local and global activities 9
Energy Management & Climate Protection 10Sustainable Packaging and Recycling 14Water Stewardship 18Beverage portfolio and active lifestyle 22Working environment 28Community 32
Table of Contents
Scope of the report and application of the Global Reporting Initiative. The Responsibility & Sustainability Report on the activities of Coca-Cola in the Netherlands in 2010 is available for you to read as a hard copy or, electronically, on www.coca-colanederland.nl. Where relevant, important initiatives taking place in 2011 are also mentioned. We followed the internationally recognized directives of the Global Reporting Initiative (GRI) when writing the information in this report and on our website. The reporting criteria are based on the G3 directives. You will find an overview of the GRI indicators that we used in the index on www.coca-colanederland.nl. With this report and the website combined, we are reporting in compliance with GRI level B. www.globalreporting.org
This report is SRS certifi ed.
Our thanks to Planckendael Zoo (Belgium) for providing the beautiful location for thecover photo.
Open this page and discover our most recent achievements in sustainability >
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28
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2011 Responsibility & Sustainability ReportThe Netherlands
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SUSTAINABILITY IN OUR DNA Responsible and sustainable entrepreneurship is inherent to Coca-Cola.
We are working constantly on areas where we can really make a positive difference. Sustainability is in our genes and based on this fundamental attitude we seek to keep growing into the long term together with our partners.
Our customers, consumers, employees, the communities where we operate and other stakeholders expect the same of us.
Want to know more?www.coca-colanederland.nlwww.coca-colanederland.nl
I
This is our starting point in improving the career of our employees: 70% on-the-job training, 20% coaching, 10% traditional training.
70-20-10 175,000For the fourth consecutive year Coca-Cola committed to raise money for the Serious Request action. In 2010, a record amount of € 175,000 was donated.
2010 Achievements in the picture 2
new Zero fl avors were launched in 2010In the Netherlands in 2010, we introduced two new Zero fl avors: Fanta Zero Cassis and Aquarius Zero Lemon. Just like many of our other beverages, these include only natural fl avors.
—fewer accidents with absenteeism in our production facility in Dongen thanks to ongoing measures to improve the working environment.
63%
22,5%made from plant material
PlantBottle™ packaging
Introduction of the PlantBottle™ in the Netherlands (launched in 2011)
2011 Responsibility & Sustainability ReportThe Netherlands II
275secondary schools in the Netherlands participated in Mission Olympic in 2010. This is 75 more schools than in 2009.
Up to 50%energy savingsby fi tting with doors all of our open coolers on the market. The goal is to have all these coolers closed by 2014.
—of our packaging featured the Guideline Daily Amount information at the end of 2010.
97%
Percentage of sugarfree beverages compared to total volumeThe consumption of sugarfree beverages keeps rising.
2009
2009
2010
2010
1,64
1,48
1,661,75
2008
2008
2007
2007
2006
2006
0.40
0.370.32
0.27
0.47
Average water consumption (liter/liter of product)19% more water effi cient compared to 2006.
2009 2010200820072006
32%33% 33%
36%
29%
1,82
Average energy consumption (MJ/liter of product)43% improvement in energy effi ciency in the last fi ve years.
Looking to the future—In this report – the sixth consecutive by the way – we gladly look back, with you, at a year packed with actions towards sustainability. And we also look ahead, because today is when we lay the foundations which will allow us to continue to earn your trust in the future. This year we celebrate the 125th anniversary of our brand and we would like to double that lifespan at least. That’s why we are continuing to build a healthy and thriving business in a sustainable way.
At Coca-Cola, we believe that the way we shape the future can make a difference. Sustainability is in our genes and is an integral part of our business strategy. Specifi cally, we focus our actions on the seven areas in which we can make a clear and positive difference: • an energy policy aimed at minimizing our carbon footprint,• the sustainability of our packaging with emphasis on recycling,• water stewardship based on minimal use and a neutral impact,• a varied beverage portfolio, • encouraging an active and healthy lifestyle,• a safe, diverse and positive corporate culture,• a positive contribution to the local community.
Over the past years we have formulated measurable, concrete and ambitious “2020 commitments’ for each of these seven pillars. This report describes in detail how we have progressed towards meeting these commitments, and which challenges still lay ahead of us.
We are well aware that we live in an ever changing world: new issues emerge, social ideas shift, while technological advances keep pushing back boundaries. This year we asked some of our partners and outside contacts how they see Coca-Cola in 2020. Their opinion? We need a broader view. Our responsibility extends beyond our own operations. We must ensure that we not only reduce our own impact, but also that of our entire value chain, from growing our ingredients to recycling our packaging.
We will take this feedback on board in the next steps of our journey towards sustainability. This will allow us to meet your expectations and, together, we will be able to surpass ourselves. We look forward to the challenge of maintaining our course towards sustainability, with you at our side.
John BrandsCoca-Cola Enterprises Nederland
Hessel de JongThe Coca-Cola Company Benelux
2011 Responsibility & Sustainability ReportThe Netherlands 5
2020 CommitmentsSustainable entrepreneurship is an integral part of our activities and we encourage our customers and partners to do likewise.Our sustainability policy “Live Positively” is aimed at seven areas where our impact is the greatest and where we can make a positive difference. For each of these areas ambitious, concrete and measurable objectives have been formulated.
Energy Management and Climate Protection: Reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to our 2007 baseline.
Sustainable Packaging and Recycling: Reduce the impact of our packaging; maximize our use of renewable, reusable and recyclable resources; and recover the equivalent of 100% of our packaging for recycling.
Water Stewardship: Establish a sustainable water policy based on protecting our water resources, reducing our water usage and safely returning to the environment the amount of water that we use in our beverages.
Product portfolio: Provide a wide and informed choice of non-alcoholic beverages, with or without sugar, carbonated or not. Drinking sufficient amounts thus becomes a pleasure.
Active lifestyle: Support an active and healthy lifestyle through programs encouraging physical exercise, providing information on our products and an extensive choice of products.
Working Environment: We seek to establish a diverse workforce, attracting and retaining talented employees, while giving them the opportunity to develop further.
Community: Contribute positively to the communities in which we are active, at social, economic as well as environmental levels.
Kcal105
5%GDA*
Kcal0,5
0%GDA*
Kcal0,8
0%GDA*
Kcal66
3%GDA*
Kcal120
6%GDA*
Kcal0
0%GDA*
kcal79
5%GDA*
Kcal105
5%GDA*1.
Soft drinks Natural mineral water Sports drinks Juices / fruit drinks Ice tea Energy drinks
• Coca-Cola• Coca-Cola caffeine free• Coca-Cola Cherry• Fanta Orange• Fanta Lemon• Fanta Cassis• Fanta Pomelo• Fanta Red fruit• Kinley Tonic• Kinley Bitter Lemon• Sprite• Capri-Sun Orange• Capri-Sun Multivitamin• Capri-Sun Safari Fruits• Capri-Sun Jungle Drink• Capri-Sun Beach Drink• Capri-Sun Champions
Drink
• Capri-Sun Apple Cassis• Capri-Sun Tropical• Dr Pepper• Schweppes Indian Tonic water• Schweppes Bitter Lemon• Schweppes Soda Water• Schweppes Ginger Ale• Schweppes Lemon Fusion• Schweppes Citrus Fusion• Schweppes Tropical Fusion• Fernandes Green Punch• Fernandes Cherry Bouquet• Fernandes Cream Ginger• Fernandes Pineapple
• Coca-Cola light• Coca-Cola light lemon• Coca-Cola light caffeine free• Coca-Cola Zero• Coca-Cola Zero caffeine free• Fanta Zero Orange• Fanta Zero Lemon• Fanta Zero Pomelo• Fanta Zero Cassis • Sprite Zero• Schweppes Indian Tonic water
light• Schweppes Bitter Lemon light• Fernandes Green Punch light• Fernandes Cherry Bouquet light
• Chaudfontaine non sparkling• Chaudfontaine lightly sparkling• Chaudfontaine sparkling
• Aquarius Lemon• Aquarius Orange• Aquarius Soft Citrus• Aquarius Red Peach• Aquarius Blue Berry• Aquarius Zero Lemon
• Minute Maid Orange• Minute Maid Apple• Minute Maid Multivitamin• Minute Maid Tomato• Minute Maid Pineapple
• Nestea Sparkling Lemon• Nestea Lemon• Nestea Peach
• Burn• Monster energy• Monster low-carb• Monster ripper
The right thirst quencher for everyone—
Coca-Cola is active in the non-alcoholic beverages market. In the Netherlands, our wide range includes soft drinks, water, fruit juices, sport drinks, energy drinks and iced tea. All in all, we are offering customers a choice of 16 brands. Thanks to Coca-Cola’s great variety
of fl avors, packaging sizes and calorie contents (sugared and sugar-free beverages), there is something for everyone. In 2010 the Dutch consumed a total of 2,915.2 million liters of non-alcoholic beverages. 21.3% were sold by Coca-Cola.
per 250 ml glass, except Kinley, Schweppes, Dr Pepper, Minute Maid (per 200 ml) and Fernandes (per 330 ml) (*% of Guideline Daily Amount (GDA). Based on 2000 kcal).
93% —of our materials are purchased at European level, 62% of which in the Netherlands.
Kcal78
4%GDA*
Kcal92
5%GDA*
Kcal120
6%GDA*
Kcal143
7%GDA*
Kcal155
8%GDA*
Kcal82
4%GDA*
2. 3. 4. 5. 6.
2011 Responsibility & Sustainability ReportThe Netherlands
Soft drinks Natural mineral water Sports drinks Juices / fruit drinks Ice tea Energy drinks
• Coca-Cola• Coca-Cola caffeine free• Coca-Cola Cherry• Fanta Orange• Fanta Lemon• Fanta Cassis• Fanta Pomelo• Fanta Red fruit• Kinley Tonic• Kinley Bitter Lemon• Sprite• Capri-Sun Orange• Capri-Sun Multivitamin• Capri-Sun Safari Fruits• Capri-Sun Jungle Drink• Capri-Sun Beach Drink• Capri-Sun Champions
Drink
• Capri-Sun Apple Cassis• Capri-Sun Tropical• Dr Pepper• Schweppes Indian Tonic water• Schweppes Bitter Lemon• Schweppes Soda Water• Schweppes Ginger Ale• Schweppes Lemon Fusion• Schweppes Citrus Fusion• Schweppes Tropical Fusion• Fernandes Green Punch• Fernandes Cherry Bouquet• Fernandes Cream Ginger• Fernandes Pineapple
• Coca-Cola light• Coca-Cola light lemon• Coca-Cola light caffeine free• Coca-Cola Zero• Coca-Cola Zero caffeine free• Fanta Zero Orange• Fanta Zero Lemon• Fanta Zero Pomelo• Fanta Zero Cassis • Sprite Zero• Schweppes Indian Tonic water
light• Schweppes Bitter Lemon light• Fernandes Green Punch light• Fernandes Cherry Bouquet light
• Chaudfontaine non sparkling• Chaudfontaine lightly sparkling• Chaudfontaine sparkling
• Aquarius Lemon• Aquarius Orange• Aquarius Soft Citrus• Aquarius Red Peach• Aquarius Blue Berry• Aquarius Zero Lemon
• Minute Maid Orange• Minute Maid Apple• Minute Maid Multivitamin• Minute Maid Tomato• Minute Maid Pineapple
• Nestea Sparkling Lemon• Nestea Lemon• Nestea Peach
• Burn• Monster energy• Monster low-carb• Monster ripper
7
1. Nestea is owned by Société des Produits Nestlé SA.2. Schweppes is owned by Schweppes International Ltd.3. Dr Pepper is a registered trademark of
Dr Pepper/Seven Up, Inc.4. Fernandes is owned by the Fernandes Group© 2010.5. Since 2009 Coca-Cola Enterprises takes care of the distribution
and sales of Monster on behalf of Hansen Beverage Company, the owner of the brand.
6. From January 1, 2010 Coca-Cola Enterprises has been responsible for the distribution and the sale of the Capri-Sun brand, owned by Capri Sun AG.
Coca-Cola Nederland B.V. is the Dutch subsidiary of The Coca-Cola Company. The Coca-Cola Company owns the trademarks, looks after consumer marketing and sells the basic concentrates to the bottlers. The Coca-Cola Company aims to create the most refreshing non-alcoholic beverages.
Coca-Cola Enterprises Nederland B.V. is a subsidiary ofCoca-Cola Enterprises Inc. and is one of the world’s largest bottlers of the brands of The Coca-Cola Company. Coca-Cola Enterprises produces, distributes and sells the beverages of The Coca-Cola Company and also a number of beverages under license. Coca-Cola Enterprises strives to be the best beverage sales company, with the best customer service.
Available worldwide, with local roots—
Coca-Cola seeks to meet the needs and wishes of all consumers, whatever their individual taste, their age or lifestyle. To achieve that, two companies are inextricably linked together and jointly strive for sustainable growth: The Coca-Cola Company and Coca-Cola Enterprises, Inc.
Annual corporate responsibility reportsSustainability is an integral part of the business strategy at Coca-Cola worldwide. Read more in the annual corporate responsibility reports: www.thecoca-colacompany.com/citizenship/reporting.html and www.cokecce.com/CRSReport2010-2011
Investment in Coca-Cola sites in the Netherlands 12 million euro were invested in 2010 in the Coca-Cola sites in the Netherlands.
2009 2010
12,021,000
3,963,000
2008
Headquarters Production plant Sales Center Cooler Services European Visitors Center
Rotterdam
Dongen
Antwerpen
Londerzeel
Apeldoorn
19,361,000
Coca-Cola is home producedCoca-Cola in the Netherlands
Society is constantly changing and so are the needs of consumers. Coca-Cola responds to this by strengthening its strategic position at local level. On October 4th, 2010 Coca-Cola Enterprises therefore sold its operations in North America to The Coca-Cola Company.
In addition, Coca-Cola Enterprises took over bottling plants in Norway and Sweden. Following these acquisitions and for the fi rst time in the history of Coca-Cola Enterprises, our bottling operations are exclusively concentrated in Europe. As a result, we are able to serve the European market better and more effi ciently.
2010: a memorable year—
Coca-Cola Enterprises Nederland employs 846 people in the Netherlands, and Coca-Cola Nederland 19. It is headquartered in Rotterdam and the Sales Centers are located in Rotterdam, Apeldoorn and Dongen. Mid-2011 the sales centers will be closed and sales activities will be centralized in Rotterdam.
Coca-Cola Enterprises Nederland B.V.www.coca-colaenterprises.nl
Coca-Cola Nederland B.V.www.coca-colanederland.nl
75%—of our beverages sold in the Netherlands are produced locally in our Dongen production plant. 621
—million liters were sold in 2010
Production and warehouse
Transport
Raw materials
Concentrate Ingredients and packaging
Vending machines and coolers Consumers
Customers
Recycling of packaging
Raw
mat
eria
ls
Prod
uctio
n an
d Di
strib
utio
n Sa
les
2011 Responsibility & Sustainability ReportThe Netherlands
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Coca-Cola Worldwide
A whole range of activities
The Coca-Cola Company and Coca-Cola Enterprises, Inc. are listed on the New York Stock Exchange. Since May 2011, Coca-Cola Enterprises, Inc. is also listed on the NYSE Euronext in Paris.
139,600
About 13,400 employees worldwide at Coca-Cola Enterprises, Inc.
About 139,600 employees worldwide at The Coca-Cola Company 125 years
In 2011 the Coca-Cola brand celebrates its 125th anniversary
Worldwide, 1.7 billion beverages consumed each day
The brands of The Coca-Cola Company are marketed in over 200 countries
1,7billion +20013,400
Calculate the carbon footprint of every beverage consumed —
Consumers who want to fi nd out more on the environmental aspects of their favorite Coca-Cola consumption can visit www.cocacola.nl/traceyourcoke. There they can trace the origin of their soft drink and fi nd out what impact it has on the environment from the bottling plant to the refrigerator. Also, consumers can see the impact of their actions. In which and what kind of packaging is their drink contained? How did they go to the supermarket to buy the product? Based on such questions, this unique CO2 calculator estimates the impact of the purchase on the environment. The website also gives an overview of the initiatives that Coca-Cola has taken in recent years to further reduce its environmental impact.
ENERGY MANAGEMENT & CLIMATE PROTECTION
By 2020 we aim to bring the overall carbon footprint of our operations down by 15% compared to 2007.
www.traceyourcoke.nl
“As a logistics service provider we are constantly working with Coca-Cola on improving all the processes used in distribution. We do this with the help of smart ICT solutions, automatic loading and unloading systems and the use of Long Heavy Vehicles (LHV). In 2011, we will increase our fl eet of LHVs for Coca-Cola, while introducing new applications. The length of the vehicle is not the only contributing factor; the Driving Style Assistant ensures further fuel savings and a cleaner environment. Thanks to the digital application, the driver is aware of his behavior in terms of fuel consumption, acceleration and braking to allow him to optimize his driving style. Research has shown that LHVs are at least just as safe as conventional types in traffi c. This is partly due to the regular training that drivers must follow.”
Jos Zandbergen CEOZandbergen’s Transport B.V.
Energy consumption To produce one liter of product in 2010 we used 17% less energy than in 2009.
479.681
580.871
406.349
2009 20102008
0,320,27
0,37
Production volume (in 1,000 liters) Energy consumption (in MJ per liter of product)
2011 Responsibility & Sustainability ReportThe Netherlands
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More production with less energy —
In 2009 Coca-Cola investigated the energy savings opportunities in all 17 European production sites. The results formed the basis for the Esko (Energy saving at Coca-Cola) program, which provides production facilities with concrete tools to reduce energy consumption. The program includes the exchange of best practices and training for production managers and environmental coordinators. Based on Esko, in 2010 every European production facility developed a concrete action plan to further reduce energy consumption.
A number of changes were implemented at our production plant in Dongen. For instance, we reduced from 38 to 30 bar the pressure setting of the machine blowing plastic bottles. This saves a lot of energy, while the quality of the bottles remains the same. In addition, once fi lled, bottles are blown dry at a lower pressure. Energy savings were achieved by fi tting the lighting system with switches in a number of production facilities. Furthermore, the steam boilers and power lines are wrapped in insulation and the entire compressed air distribution system is checked for leaks and repairs are carried out where necessary. We are currently screening a production line in order to determine where we can place components that are more economical with compressed air.
What’s more, in 2010 we installed an online measurement system in the Dongen production facility which measures the energy and water usage of all production activities with the help of automated meters. Since we intuitively have this data at any given moment, we are able to instantly respond to particular situations – such as electricity losses. The system will be fully operational in 2011.
Together with a number of other parties in the soft drinks sector, our production plant is involved in the 2009-2012 multi-year agreement. This is an agreement with the government to save energy. As a whole, the sector has pledged to produce 8% more effi ciently. Each participant has developed an energy plan to that effect. In 2010, even though our absolute energy consumption rose due to an increase in our production volume and the commissioning of an additional can packaging line, we managed to reduce the energy usage per liter of product by 17% compared to 2009.
2020 Commitment
By 2020 we aim to bring the overall carbon footprint of our operations down by 15% compared to 2007.
Green Award —Coca-Cola Enterprises Netherlands was awarded the 2010 Lean and Green Award by Connekt, a partnership between 125 public authorities, companies and knowledge centers whose aim is to encourage companies to make their logistics processes more sustainable. Coca-Cola received the award partly due to our concrete objectives for CO2 reduction and to the introduction of the Long Heavy Vehicles.
Our company carbon footprint in detail
79%
13%0.1%
Cooling equipment Production and distribution
5%
Distribution by 3rd parties Other - travel
3%
Fleet
Reduce our carbon footprint—
We strive to reduce our CO2 emissions, from production activities, as well as refrigeration and trucks).
To encourage countries to bring CO2 emissions down, Coca-Cola Enterprises introduced a system of carbon allowances in 2010. Since 2010, every country is thus aware of the maximum permissible CO2 emissions. In 2010, in the Netherlands, with 113,000 tons we remained below the authorized emissions level of 115,000 tons. Partly thanks to this system, achieving the lowest possible level of CO2 emissions is now taken into account in the product development stage already.
Towards greener transport—
We implemented a number of improvements in order to reduce the CO2 emissions from our distribution and our fl eet: climate-friendly goods vehicles, effi cient driving for drivers and a green fl eet policy. Our principle in this respect is: less mileage and cleaner miles. The fact that we received the Lean and Green Award in 2010 is proof that our efforts did not go unnoticed.
In the past year, Coca-Cola Enterprises put four Long Heavy Vehicles (LHVs) in service. These trucks, owned by carriers, can take 36 pallets of soft drinks on average. This is ten more than an average truck. We therefore need to deploy fewer trucks, which reduces CO2 emissions per pallet by 20%. In hard fi gures, this means that every LHV achieves a saving of 50,000 kilograms of CO2 per year. We plan to have 12 of these LHVs on the roads in 2012.
We are also investigating with suppliers the possibility of combining trips in order to be able to use the available space effi ciently at any time. We are also testing the transport of our products by water between our production facility in Dongen and a distribution center in Zwolle. Boat freight gives out fewer CO2 emissions per pallet. From Zwolle, the products are then transported by truck to customers in the north of the Netherlands.
Our own fl eet is currently responsible for 3% of our total carbon footprint. Leasing rules have been drawn up because some Coca-Cola employees travel frequently. Coca-Cola imposes increasingly stringent requirements on emissions from its company cars. Since April 1st, 2010 we only buy cars with CO2 emissions up to 160 g/km. In 2010 we also started training all our employees issued with a company car to practice eco-friendly and safe driving.
113 —thousand tons of CO2, this was Coca-Cola’s carbon footprint in 2010. In 2009 it was still 115,000 tons.
2011 Responsibility & Sustainability ReportThe Netherlands
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Less energy, just as cool
—In the Netherlands we have 85,000 cooling units (vending machines and coolers) at our customers. Since these coolers are responsible for almost 80% of our carbon footprint, we can improve our environmental impact substantially by installing more energy effi cient cooling equipment.
In addition to requiring new coolers, Coca-Cola today is making the existing cooling equipment more energy effi cient. The Energy Management Device (EMD) was developed for that purpose. Thanks to the smart sensors controlling the cooler, machines fi tted with an EMD are up to 35% more energy effi cient. The device features a sleep mode and the cooling intensity and lighting are automatically adjusted to the use and environmental factors. It is also possible to program the machines so that they turn off during closing hours. Most new coolers are equipped with an EMD as standard (if applicable). At the end of 2010, 25.5% of the cooling equipment was fi tted with EMD: an increase of over 13%
compared to 2009. We achieved this increase partly by training a number of technicians to install EMDs.
We stopped buying big Open Front Units (OFUs) in January 2010. These coolers do not have doors and therefore use a lot of energy. In 2010 we installed doors on 453 OFUs (34% of the total). This saves 50% of the energy per machine on average. In 2011 we will be installing doors on another 700 OFUs. In 2014 all our OFUs will be fi tted with a door. In 2011 we will only purchase coolers that are at least 40% more energy effi cient than the equipment bought in 2000.
Towards greener transport Want to learn more about our efforts towards greener transport? www.coca-colanederland.nl
8% —reduction in CO2 emissions in 2010, this is the objective of the eco-driving training for drivers of Coca-Cola company cars.
39%—of the coolers bought in the Netherlands are free from hydro fluorocarbon (HFC). In 2009 The Coca-Cola Company announced that by 2015 all new vending and cooling equipment worldwide would be HFC free. This pledge was made in cooperation with Greenpeace. The transition to HFC-free coolers has reducedthe direct CO2 emissions from cooling equipment by 99%.
The packaging cycle is a closed loop: reuse-reduce-recycle-renew
Design: ever lighter and 100% recyclable packaging
Reuse recycled material as raw material
Encouragerecycling
Use renewable materials
SUSTAINABLE PACKAGING and RECYCLING
We strive to reduce the environmental impact of our packaging while maximizing the use of renewable, reusable and recyclable materials. At a global level, we endeavor to collect for recycling the equivalent of 100% of our packaging sold.
Great diversity in packaging, different functions —
Coca-Cola offers consumers a wide choice, not only in the broad range of beverages, but also in different types of packaging. In addition to protecting the quality of our products, packaging is indispensable to transport and sell our beverages. What’s more, packaging is used to inform our consumers. Coca-Cola does not consider used packaging as waste, but rather as a valuable resource for reuse: a raw material.
“Coca-Cola is constantly innovating, also to develop the best packaging solutions that are in line with our quality, productivity and our sustainability policy. For instance, the 1.5 liter PET bottle is even lighter by adjusting the cap. Furthermore, the 2 liter PET bottle is up to 16% lighter, the 1 liter PET bottle 11% lighter, and we have reduced the weight of the 33 cl can by 4%. These adjustments are part of our long-term strategy to produce more and more sustainably.”
Jan Burger Coca-Cola, Supplier QESH& Commercialisation Support Manager, NWEN
Raw materials for production (distribution by weight)
52.4%
2.6%
33.5%
7.8%3.7%
Primary packaging Secondary packaging Sugars & sweeteners
Vegetable extracts CO2
2011 Responsibility & Sustainability ReportThe Netherlands
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Lighter packaging, better for the environment—
Savings of raw materials are achieved with lighter packaging. Furthermore, lighter packaging contributes to lower CO2 emissions during production and transport. That’s why Coca-Cola, together with its suppliers, is developing innovative packaging based on fewer materials but still with the same quality level.
At the beginning of 2010 we introduced our new PET bottles with a small bottle cap and shorter neck. The half and quarter liter PET bottles of the brands Coca-Cola, Coca-Cola light, Coca-Cola Zero, Fanta and Sprite are 17% lighter as a result. The half liter Coca-Cola bottle now weighs 21.7 grams. We have also reduced by 17% the weight of the new 0.2 liter glass bottles for the catering sector. This bottle now weighs 309 grams instead of 372 grams before. The 0.5 liter PET bottle of Aquarius has become 19% lighter in the past year. Finally, last year weight reductions were achieved on all the versions of Chaudfontaine PET bottles. In total, these changes allowed us to save 823 tons of plastic and glass and 1,551 tons of CO2 in 2010.
We strive to reduce the environmental impact of our packaging while maximizing the use of renewable, reusable and recyclable materials. At a global level, we endeavor to collect for recycling the equivalent of 100% of our packaging sold.
2020 commitment
Want to learn more about our efforts towards sustainable packaging? Go to www.coca-colanederland.nl
21,5 —tons of plastics saved by Coca-Cola in the Netherlands in 2010 thanks to the introduction of the 3% lighter 1 liter PET bottle. This would be equivalent to 38,000 fleece tops.
37% —environmentally friendlier half liter PET bottle compared with 10 years ago. This is due in particular to the use of lighter bottles and recycled PET, and to separate collection.Source: FWS.
Amount of waste recycled and quantity incinerated with energy recovery at the Dongen production plant.
Dongen
81,9%
Recycled Incinerated with energy recovery
18,1%
Recycled materials are reused for new packaging
60% recycled glass 50% recycled steel
50% recycled aluminum
25% recycled PET
50% 50%
60%
25%
Encouraging consumers to recycle —
All Coca-Cola packages have a good recycling rate. Packaging must fi rst be collected before it can be recycled. Large PET bottles are collected through the deposit system in supermarkets and processed into new packaging among other things. 99% of all the glass bottles used in catering come back to our production facility in Dongen. After a thorough cleaning, these bottles can be refi lled. One bottle can thus be reused up to 30 times. Steel cans are retrieved from the household waste with the help of magnets and reprocessed into a raw material.
We support the national campaign ‘Plastic Heroes’ designed to foster the collection of small PET bottles. This is a joint initiative by the Dutch industry and municipalities. The campaign’s objective is to ensure that 42% of all Dutch domestic plastic waste is collected separately by end 2012. The fi rst results of the campaign were announced recently: in 2009, the interim target of 32% was exceeded.
Coca-Cola developed the Recycling Kit to make it easy for consumers to recycle their PET bottles also outside their homes. Under the slogan “Keep it going. recycle’, we placed special open recycling bins at busy locations. In 2010, these bins were placed at Slagharen amusement park, Beach Stadium in Scheveningen, Apenheul, two Pathé cinemas and in schools, offi ces and company canteens. By placing recycling bins at these locations, we are able to collect increasingly more PET bottles for recycling.
Re-using raw materials —Coca-Cola aims to recycle as much packaging as possible. For us, waste is a new raw material. Collected materials are cleaned and processed in order for them to be used as raw materials for new packaging. Maintaining the quality of the packaging and ensuring consumer safety is paramount here. Our PET bottles consist of 25% recycled plastic and our glass bottles contain 60% recycled glass. Our ambition is to raise those ratios further in the future through the use of new technologies.
2011 Responsibility & Sustainability ReportThe Netherlands
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Coca-Cola leads the way in sustainable packaging Launching the PlantBottle™ packaging is an important step in Coca-Cola’s sustainability journey to the bottle of the future.
‘continually reducing the weight of packaging’ 1969 – First study of the environmental impact of packaging
1991 – Launch of the fi rst bottle containing recycled material
2009 – Launch of the fi rst PlantBottle™ in Copenhagen
2011 – Launch of the recyclable PlantBottle™in Europe
1970
1969
1991
2009
2011
1980
19902000
2010
2020
The innovation: PlantBottle™ packaging —
2011 marks the next level in our packaging strategy: the launch of our PlantBottle™ packaging in the Netherlands. A PET bottle that partly consists of plant material, the PlantBottle™ looks, feels and offers the same quality as a conventional PET bottle, but represents a major step towards a smaller ecological footprint.
From June 2011, we will be launching the 0.5 liter Coca-Cola, Coca-Cola light and Coca-Cola Zero PET bottles on the Dutch market. Up to now, only 25% of our PET bottles were made of recycled PET. The other share of PET material was made from oil and other fossil fuels which are non-renewable energy sources. The new bottle still includes recycled PET for 25%, but it also consists of 22.5% plant material. Like all other Coca-Cola PET bottles, this one is 100% recyclable in the existing recycling system.
In 2011 over 37 million PlantBottle™ bottles will be sold in stores in the Netherlands. The vegetable component of the new bottle comes from sugar cane and is obtained by converting the sugars into bio-ethanol. The sugar cane originates from sustainably managed plantations in Brazil.
Consumers who want to fi nd out how they, too, can help protect the environment can visit www.traceyourcoke.nl. Using a specially designed Internet application, they can calculate the actual impact of Coca-Cola’s and their own environmental efforts.
of the PlantBottle™ is made from plant material. The new bottle still includes recycled PET for 25%, but it also consists of 22.5% plant material. The vegetable component comes from sugar cane and is obtained by converting the sugars into bio-ethanol. This will reduce our dependence on fossil fuels. Fossil fuels such as oil are used to produce the traditional PET.
22.5%—
2020 – 2020 - Our ambition: Replace every PET bottle with a PlantBottle™
Average water consumption in productionThe average water consumption in theproduction of one liter of soft drink fell by 10% in 2010 compared to 2009.
479,681
580,871
406,349
2009 2010
1.64
1.48
1.66
2008
Production volume (in 1,000 liters) Water consumption (in m3 per liter of product)
WATER STEWARDSHIP
We strive for a sustainable water policy based on protecting our water resources, reducing our water usage and safely returning to the environment the equivalent amount of the water we use in our beverages.
19%—drop in water use per liter of product during productionin the last fi ve years.
Total water use (in m3)Due to an increase in production volume, the total water use rose in the Dongen production plant.
2009 2010
787,750860,682
2008
675,092
2011 Responsibility & Sustainability ReportThe Netherlands
19
We strive for a sustainable water policy based on protecting our water resources, reducing our water usage and safely returning to the environment the equivalent amount of the water we use in our beverages.
2020 Commitment
Effi cient useof water—In 2010, again we succeeded in effi ciently managing water in the production of our soft drinks. On average, we used 1.48 liters of water per liter of product, which is 10% less than in 2009.
In collaboration with the World Wide Fund for Nature (WWF), Coca-Cola developed the Water Saver Toolkit, a software program charting the best processes to achieve water savings. This Toolkit was redeployed at every European production site in 2010 in order to maximize our water saving efforts.
In our production plant in Dongen, we examined various saving options. One focuses on lowering the temperature of the rinsing machines in order to require less water to cool the bottles. In 2010 we installed additional water meters to help us monitor the whole water consumption process and thus quickly detect and remedy leaks and other problems.
Saving water, in cooperation with suppliers —
In cooperation with the World Wildlife Fund for Nature (WWF) and the University of Twente, in 2009 Coca-Cola calculated the amount of water needed to produce a 0.5 L PET bottle of Coca-Cola Regular. We mapped out the water use during the production of ingredients (sugar beet, phosphoric acid, caffeine, caramel and CO2), the development of packaging, and during the production of the beverage itself. The great bulk of the water footprint (28 liters) can be attributed to the cultivation of the ingredients such as sugar beet. 7.5 liters and 0.5 liter of water respectively were necessary for the packaging and the production of the beverage. Following this study, we set up a Water Steering Group at European level which is working in collaboration with the Water Footprint Network and the World Wildlife Fund, the international arm of the World Wide Fund for Nature. This working group has since launched a number of water saving projects with suppliers.
10,000 m3—of water saved each year by fi ne tuning the settings of the system cleaning the fi ller on our glass bottle production line for the catering sector.
Production effi ciency improvements at our production plant in Dongen have allowed us to reduce the total volume of wastewater compared with 2009.
Wastewater (total wastewater in m3)
2009 2010
350,615
300,314
2008
327,075
Reusing water—We seek to reuse as much water as possible during production. We therefore clean our catering crates with the rinsing water from our glass bottles. We also use wastewater to cool our machines.
Out of the 16 European production sites, four have their own water purifi cation plant, including our production plant in Dongen. All the water that we use is treated on the site of our production plant in Dongen and
later further purifi ed in the municipal wastewater treatment plant. After purifi cation, the clean water is returned to the environment to allow plants and animals to live in and from it.
In 2011 Coca-Cola launched at European level a number of new projects in water recycling.
7% —less wastewater compared to 2009 despite growing production volumes in 2010.
“A safe and reliable water supply is of great social importance, both for public health and economic development. At Brabant Water we are aware of the importance of clean groundwater. One of our key pillars in the Water Supply Strategic Plan 2010-2015 is ‘Working together to protect water’. With our industrial drinking water customers we look for opportunities for water effi ciency and alternative sources for low quality water usage. But we also work with companies which, after extracting it themselves, use groundwater as an important additive or raw material. Together with Coca-Cola in Dongen, we are exploring the potential for water saving and reuse within the whole water cycle.”
Franco Moonen Account Manager Business MarketBrabant Water
Water collection from our own source
6%
94%
Source Water supply company
Area of groundwater abstraction of Coca-Cola Enterprises Nederland B.V. for a residence time of 25 and 100 years.
21
Protection of local water sources—
Coca-Cola makes use of local water sources to produce beverages. Globally, we contribute actively to the management and protection of these sources and the surrounding areas. For instance, we keep the soil of our own production area clean and analyze the pollution risks posed by farming, livestock, sewerage systems and fi lling stations. In 2009, we completed Source Water Protection Plans, an analysis of the origins of our water and future risks. In 2010 an audit was carried out, which showed that the water quality and quantity of our sources are adequately protected.
Our mineral water source: De Wildert—
Coca-Cola Enterprises Netherlands uses water from its own mineral water source, De Wildert in Dongen. In 2010, 94% of the water we used came from this source. In collaboration with the province of Brabant and the municipalities of Dongen and Tilburg, we are working on the protection of the area around the source. Last year, this led to declaring it a legally boring-free zone. The measure prevents damage to the protective clay layers and therefore ensures that the water in our source remains of the highest quality.
Want to know more on our water policy?To fi nd out more on our efforts and continuous emphasis on water savings, go to www.coca-colanederland.nl
Maatschappelijk Jaarverslag 2010Nederland
400 —hectares of the catchment area around our source is protected as a boringfree zone in a collaboration with the province and the municipality.
A WIDE RANGE for an AN ACTIVE, HEALTHY LIFESTYLE
and safety of our employees. We regularly check these aspects during production, distribution and at points of sale. This way, we guarantee the consistent quality of our products.
All the Coca-Cola production plants comply with the KORE standards. In addition, our Dutch production facility in Dongen, like all other plants in the Benelux, is quality (ISO9001), environment (ISO14001), safety (OHSAS 18011) and Food Safety (ISO22000 and PAS220) certifi ed.
Top quality —
Coca-Cola offers beverages for any lifestyle, any age group and any time based on individual preferences. Our beverages are of such a high level of quality that customers and consumers can always rely on them. This is possible by applying strict quality standards.
Quality is KORE —
In order to monitor and manage the quality of production processes in a structured way, we work with Coca-Cola Operating Requirements (KORE). This quality system covers all aspects that ensure the quality of our brands such as product quality, food safety, environment and the health
Coca-Cola seeks to offer consumers a wide and informed range of non-alcoholic beverages, with or without sugar, carbonated or not. Drinking suffi ciently thus becomes a pleasure.
“As actors of the soft drinks industry, we remain actively involved in promoting a healthy lifestyle and a healthy weight. We will keep developing initiatives in the areas of product innovation, information and education. We will also continue to encourage physical exercise.”
Jouke SchatFWS Director
Quality contacts0.78 quality contacts per million packaged drinks sold in 2010. This result is 16% less than in 2009.
2009 2010
7,150
9,100
7,224
2008
All consumer contacts Number of quality contacts per
one million packaged drinks sold
2011 Responsibility & Sustainability ReportThe Netherlands
23
The wishes and expectations of consumers change. Consequently, we are continuously working on innovations in our offer, our packaging, our cooling equipment, as well as our marketing and communications.
Stevia: a natural sweetener—
Stevia is a natural sweetener which is extracted from the leaf of the Stevia plant. It is about 300 times sweeter than sugar without containing any calories however. Coca-Cola has teamed up with Cargill to develop an innovative Stevia variant called Truvia. By substituting sugars with Truvia, the product retains its fl avor, but the calorie value is lower.
Coca-Cola has already been using this recipe in a number of countries, including a new type of Sprite in the United States. Stevia is currently going through an approval process by the European Union. Once the substance is EU approved, Coca-Cola will launch the recipe on the market in the Netherlands and other EU countries. France is the exception, as it
has already allowed the use of Stevia in soft drinks. A new type of Fanta, ‘Fanta Still’ has therefore been introduced on the French market. Stevia-based soft drinks contain up to 30% less calories than the regular product, and thus fi t into Coca-Cola’s strategy to offer variety and choice.
Natural Innovation—
Ever since its launch back in 1886, Coca-Cola Regular contains natural fl avors and no added preservatives. We continue to follow this path and last year we improved the composition of a number of products. As a result, we are using more and more natural ingredients. This requires innovative solutions since we do not want to compromise on the taste and quality of our products. Fanta and Aquarius are examples of brands that now only contain natural fl avorings. In 2010, we made further progress. Thanks to innovations all our products are now free of so-called Southampton colorants.
Innovation is inherent to us —
Coca-Cola seeks to offer consumers a wide and informed range of non-alcoholic beverages, with or without sugar, carbonated or not. Drinking suffi ciently thus becomes a pleasure.
2020 Commitment
Our responsible marketing toward young peopleTo read more on the regulatory codes we comply with in our marketing directed at young people, go to www.coca-colanederland.nl.
0.93
0.78
0.86
2 —new Zero flavors were launched in 2010: Fanta Zero Cassis and Aquarius Zero Lemon.
The proportion of sugar-free beverages in our sales volume rose to 36% in the past year.
2008
2009
2010
63% 30% 3% 3%
64% 29% 4% 3%
62% 34% 2% 2%
Regular drinks (incl. juices) Light drinks
Natural mineral water Sports drinks
De K
cal referentie is geb
aseerd o
p d
e marktleiders in volum
e volgens Nielsen Scantrack onderzoek, september 2010.
De
Kcal referentie
isg
ebaseerd
op
de
marktleiders
involum
evolgensNielsenScantrackonderzoek,september2010.
0 gram suiker 0 0
8 19
23
25
22
27
26
2
0
2
8
2
9
30
0 1 1 38 75
94 103 103 105
115
11
8
12
0
120
210
Calorie-kompasPer glas van 250ml.
‘Fit For the Future’—
Coca-Cola promotes a balanced lifestyle among consumers. Our global strategy ‘Fit For the Future’ brings together all the activities in this area.
The four principles are: 1. Coca-Cola is for everyone thanks to the varied selection with different
calorie contents and packaging sizes; 2. Coca-Cola provides clear information for an informed choice; 3. Coca-Cola handles marketing to young people in a responsible way; 4. Coca-Cola promotes an active and healthy lifestyle.
For more information on the composition of our Calorie Compass, visit www.coca-colanederland.nl.
1. Coca-Cola offers a varied choice —
In the Netherlands Coca-Cola markets a wide range of 16 brands with different calorie contents and container sizes. Last year, Coca-Cola launched the ‘Coca-Cola for everyone’ campaign in an effort to familiarize consumers with our extensive product portfolio. We want to offer choice by emphasizing the variety in fl avors, packaging sizes and calorie contents. The uniqueness of this campaign is that it includes all the versions of Coca-Cola: Coca-Cola Regular, Coca-Cola light, and Coca-Cola Zero.
The Calorie Compass helps consumers make responsible choices. With this tool, in one single glance consumers get an overview of the energy value and the amount of sugar (if any) contained in the various beverage categories. In 2010 we distributed the compass to 700,000 consumers and it was also downloadable from our website.
97%—of our packaging indicates GDA
Number of kcal intake through soft drinks per head of population In the past ten years, the number of kcal intake through (carbonated) soft drinks per head of population has fallen by 29%.
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
70.0
83.2
65.7
80.9
59.9
78.8
55.5
78.8
51.7
77.2
48.6
74.5
49.0
76.9
46.7
73.9
47.5
75.5
49.2
78.4
49.6
79.3
Soft drinks (carbonated, non-carbonated & ice tea) Soft drinks (carbonated)
49.6 kcal—of the average daily calorie intake of a Dutch consumer comes from carbonated soft drinks.Source: Canadean.
2011 Responsibility & Sustainability ReportThe Netherlands
25
2. Clear information, for a smart choice—
Coca-Cola states the Guideline Daily Amounts (GDA) on almost all its packaging. This helps consumers fi nd out what percentage of the recommended daily amount of calories, fat, saturated fat, sugars and sodium (salt) there is in one typical serving.
In addition to indicating the GDA information on the products, in late 2010 we started to also provide information on the calorie content of various soft drinks on the push buttons of all the soft drinks vending machines. This information helps consumers make responsible choices.
3. Sales and marketing with common sense —Even though marketing for Coca-Cola is an important tool to raise brand awareness amongst consumers, we are cautious when marketing our products to children. For 50 years already, Coca-Cola, out of respect for the authority of parents, has never targeted campaigns involving our whole portfolio directly at children younger than 12, and we are not present in primary schools. This applies to all media, the Internet included. We also apply a guideline for advertising on TV programs. If more than 50% of viewers are younger than 12 years, we do not buy any advertising space. In 2011 we will tighten this guideline even further: from late 2012 we will no longer advertise on programs for which 35% or more of the viewers are children. With this measure, we go one step further than what the Dutch Food Industry Federation (FNLI) prescribes and the agreements made in 2006 between the Union of European Beverages Associations (UNESDA) and the European Platform for Diet, Physical Activity and Health.
36 %—The proportion of sugar-free beverages in our sales volume rose in the past year.
At home at SchoolIn secondary schools, Coca-Cola is implementing a special policy called ‘At home at School’, in which responsible marketing and sales are central. This policy encourages physical exercise while providing product information and choices.
By supplying information on the calorie content of our beverages on vending machines, we want to encourage high school students to opt more frequently for a product with fewer calories (e.g. light drinks, waters and juices). These beverages are placed prominently in our machines. We call this arrangement Mix-it.
We support an active and healthy lifestyle through programs that promote physical exercise, and by providing information about our products and a wide range of beverages.
95%—of the vending machines that we manage in secondary schools are stocked according to the Mix-it concept.
“The Netherlands is seeking to host the 2028 Olympics and intends to bring the whole country up to Olympic level by following the 2028 Olympic Plan. In this respect, it is crucial to involve young people and encourage them to participate in sports. A close cooperation with schools and sports clubs is therefore essential. Mission Olympic provides young people with the opportunity to become acquainted through school with various sports activities and to participate in the national school sports competition.”
André BolhuisChairman NOC*NSF
Evolution of school numbers participating in Mission Olympic
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
2011 Responsibility & Sustainability ReportThe Netherlands
27
150180
200
275300
330
4. Promoting a healthy and active lifestyle—
Coca-Cola is promoting an active lifestyle. Our aim is to make people fi tter through encouragement, local and global sponsoring, and by supporting local initiatives.
The biggest school sports competition in the NetherlandsIn 2003, in collaboration with NOC*NSF and the Netherlands Royal Society of Physical Education Teachers (KVLO), we started Mission Olympic, an annual sports competition involving secondary education establish-ments. Since then, the initiative has become the biggest school sports competition in the Netherlands. In 2010, a record 275 schools took part. The School Final is the annual spectacular grand fi nale of Mission Olympic, held in the Olympic Stadium. In addition to the dedication of our fi eld teams in the schools, the success of Mission Olympic can also be attributed to our media partners, our online platforms and close cooperation with municipalities, sports associations and sports clubs.
Olympic SeriesCoca-Cola encourages not only consumers to lead an active and healthy lifestyle, but also its own employees and their families. Our annual Sports Day – the Olympic Series – drew some 300 enthusiastic participants in 2010.
secondary schools in the Netherlands participated in Mission Olympic during the 2010-2011 academic year. This equates to about 40%. This is 75 more schools than in 2009 and 45 more than our original target.
275
2020 CommitmentWe support an active and healthy lifestyle through programs that promote physical exercise, and by providing information about our products and a wide range of beverages.
Safety further improved—
Health and safety are essential to creating an effi cient working environment.
In the past year we have managed to further improve safety in our production plant through a raft of measures. As a result, the number of accidents has been halved compared to 2009. In 2010, the number of lost work days decreased as well, by 63%. We brought the various safety issues to the attention of our production plant employees by carrying out a poster campaign in 2010.
Since the welfare of employees is our top priority at Coca-Cola Enterprises Nederland, management and employees are initially given a major role to play here. In this, they are supported by our occupational health coordinator and company physician who focus primarily on absenteeism and prevention.
A DYNAMIC and PLEASANT WORKING ENVIRONMENT
We are creating a culture where diversity is valued, where every employee is a respected member of the team. We want to build a workforce that refl ects the community in which we operate.
46—workplaces have been made safer in the Dongen production plant following the implementation of workplace changes.
Average staffi ng Number of accidentsSharp drop in number of accidents.
2009
2009 2010
20102008
2008
Coca-Cola Enterprises Nederland Coca-Cola Nederland
0,93 0,86192826
846
815808
19,50
Defi nition of Sr: number of days lost/100 employees (Dongen)Defi nition of Fr: number of accidents with lost time of at least 1 day/100 employees (Dongen)
Improved cost management
Anticipate and react to market trends
Product portfolio with more added value
Use economies of scale
Effi ciency of the support services
Changes as the building blocks for our future
Sr (Severity rate) Fr (Frequency rate)
0.570.54
0.27
19.5
1.36
0.50
2011 Responsibility & Sustainability ReportThe Netherlands
29
2020 Commitment
Changing today with tomorrow in mind —
At Coca-Cola we are constantly building a modern and agile enterprise capable of anticipating market trends and changes.
To further understand the needs of customers and consumers, in 2010 Coca-Cola Enterprises Nederland set up a new division which focuses specifi cally on market trends. This gives us tools to shape our strategy for the future and increase sales further.
Next year we will further strengthen the cooperation between a number of departments. For example, Sales & Marketing and Field Sales will work more closely. To achieve that, we will move from a Regional Sales Center structure to a channel-oriented structure which is supported by a central, powerful back-offi ce.
Another change concerns the shared structure that we will be implement-ing at our 17 production sites in Europe. We are doing this to effectively
respond to market changes and prepare the organization for growth.All these changes have led to the creation of new jobs, but a number of positions will also disappear or be moved. Whenever this kind of change process occurs, we communicate in a transparent way and we regularly consult with staff representatives.
We are creating a culture where diversity is valued, where every employee is a respected member of the team. We want to build a workforce that refl ects the community in which we operate.
Build a modern and adaptable business
865—employees at Coca-Cola at the end of 2010. This is 22 more than in 2009.
Age structure
20-24< 20 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60+
2.5%0.4% 2.5%
Coca-Cola Enterprises Nederland
Coca-Cola Nederland
12.2%15.7%
42.1%
10.5% 10.5%5.3%
31.6%
20.1% 18.8%13.6%
7.8% 6.5%
Diversity broadens andenriches our development—
Diversity is inherent to our corporate strategy. Having a diverse workforce makes us more creative and interesting as an employer and a customer. In 2008, Coca-Cola Enterprises set up the Diversity Council. In the Netherlands, this task force focuses on a more even gender distribution and a wide variety of cultural backgrounds. In 2010 the
composition of the Dutch Diversity Council was modifi ed: in addition to Human Resource staff, employees from other departments are now members of the task group.
In the Netherlands, Coca-Cola Enterprises is targeting a 18% ratio of women in 2012. That fi gure was already 18% at the end of 2010. Even though our objective has been attained, diversity continues to play a major part in our staffi ng policy. There is a predominance of male employees mainly in the production and logistics activities of Coca-Cola Enterprises due to the nature of the work. At Coca-Cola Nederland, the man-to-woman ratio is balanced. Worldwide, efforts are being made in a structural way to support and assist women to top positions. A Global Women’s Leadership Council has therefore been established and there is specifi c training within Coca-Cola University focusing on mid-level female talent.
140—
employees already took part in the Ecodrive training in 2010. The remaining 307 employees with a company car will be attending the training in 2011. With this program, Coca-Cola aims to raise the safety and environmental awareness of employees.
“The Graduate Program of Coca-Cola Enterprises is a super fun and informative program. As a graduate, every year you try out a new job, which allows you to see much of the organization and develop a broad range of skills. It’s also an international program and you can therefore look beyond the borders. I started in September 2009 and in November I was sitting in Paris, about to meet the top executives at Coca-Cola Enterprises! Right now I’m in my second year of the program. I started out in Field Sales and am now working as a Shopper Marketing Coordinator Home. Every day I learn something new and that’s very motivating!”
Margreet van StaalduijnenCoca-Cola, participantGraduate Program
Male-Female ratio
Coca-Cola NederlandCoca-Cola Enterprises Nederland
Female Male
18.0%
57.9%
42.1%82.0%
2011 Responsibility & Sustainability ReportThe Netherlands
31
Coca-Cola strives to attract talented employees, and offer them the opportunity to develop further.
Young and talented graduates are given the chance to follow an internal training program at Coca-Cola Enterprises through the European ‘University Talent Program’. For three years they learn all about sales and marketing, fi eld sales and the supply chain. Within the Benelux, sixteen employees participated in this program in 2010.
Also in the Benelux, Coca-Cola is collaborating with 23 universities and third-level institutions, where students are introduced to Coca-Cola and
Giving talent ample room to blossom—
our business at an early stage. Corporate social responsibility plays a central role here. Last year we adapted and focused more on our sustainable activities in our communication and exhibition stand materials for recruitment fairs.
Coca-Cola believes it is important that all employees have the opportunity to discover and develop their own talents. Every employee sets up, together with his or her manager, a personal development plan which outlines the improvement areas in terms of knowledge, profi ciency and behavior.
We apply the 70-20-10 rule to our employees’ career improvement mix. 70% corresponds to on-the-job training; 20% to coaching and feedback; and 10% to traditional courses. The development plan is a living document. In addition, a choice of European training courses is offered to both executives and employees in every discipline, allowing them to choose relevant training.
We also recruit talent through HyvesCoca-Cola Enterprises can now be found on Hyves. Have a look or register with www.coca-colaenterprises.hyves.nl
23—The average number of training hours per employee in the past year
PART of the COMMUNITY
Serious support—In 2010 Coca-Cola donated over 175,000 Euro to Serious Request, the annual fundraiser of the 3FM radio station.
The donation from Coca-Cola consisted of the proceeds from a major collection of empty returnable bottles. We used various means to invite the public to take part in the action. In supermarkets for example, there were special displays where people could leave their deposit receipts, while Coca-Cola teams were scouring the country urging people to hand in their bottles. On the market square in Eindhoven, across from the Glass House, we had decorated a big Coca-Cola truck as a fun collection point. Dutch consumers in their droves took part in this action, thus raising a record amount of funds.
Our objective is to make a positive contribution to the communities where we operate, whether on social, economic or environmental issues.
“Our partnership with The Coca-Cola Company can become one of the world’s leading partnerships, at both business and social levels,” commented Bekele Geleta, Secretary General of the International Federation of Red Cross and Red Crescent Societies (IFRC). “This will allow us to expand our scope of action to communities around the world so that we can help even more people. Imagine the impact that we can have together in terms of relief and preparedness at a time when the number of natural disasters keeps rising.”
Bekele Geleta Secretary General, International Federation of Red Cross and Red Crescent Societies (IFRC)
Visitors EVC21,779 visitors were welcomed at the European Visitors Center in Antwerp
2009 2010
19,51021,779
2008
20,920
2011 Responsibility & Sustainability ReportThe Netherlands
33
Beyond the company walls —
Coca-Cola is not the only one to focus on sustainability. We also try to persuade others to act like us. We therefore organized our fi rst European ‘Supplier Sustainability Summit and Awards Ceremony’ on May 25th, 2010: a forum where, together with our suppliers, we share ideas on how to promote sustainable entrepreneurship.
Visit the European Visitors Center —
Visitors to our European Visitors Center in Antwerp are informed on the history of Coca-Cola, developments in technology and production, our wide product range and our goals for sustainability. Since January 1st, 2010 visitors – with the exception of school-goers – pay a fi ve Euro entry fee, all of which is donated to a local charity.
Start of collaboration with Villa Pardoes—
In early 2011, Coca-Cola Enterprises Nederland entered into a cooperation agreement with Villa Pardoes. The charity offers a week’s holiday to children with a serious, potentially life-threatening illness. Employees of Coca-Cola Enterprises Nederland will spare no effort over the next two years to ensure that the Villa, which is already ten years old, in the coming years remains a haven where families can just forget the daily grind.
For more information about the Villa: www.villapardoes.nl
2020 Commitment
Dialogue with various organizations—
We seek close cooperation with industry associations, NGOs and local authorities. Through frequent dialogue, we ensure that our sustainability activities remain in line with the various wishes and needs of society. Coca-Cola is a member of the following organizations: the Dutch Association of Soft Drinks, Waters and Juices Producers (FWS), the Dutch Food Industry Federation (FNLI), the Dutch Foundation promoting Corporate Social Responsibility (CSR Netherlands), the Dutch Vending Machine Distribution and Services Association (VIDA), and the Dutch Packaging Returns Foundation. We also have partnerships with the World Wide Fund for Nature (WWF), Foundation Clean Netherlands, NOC*NSF, the Foundation for Recycled Cans, Food Policy, Go4Kids, the Nedvang Foundation and the CEO Convention.
Week in action for sustainabilityEmployees were able to attend workshops on sustainability issues. Read all about it on www.coca-colanederland.nl
Our objective is to make a positive contribution to the communities where we operate, whether on social, economic or environmental issues.
300,000 —families in the Netherlands received a visit from a Coca-Cola Santa offering them a full bottle of Coca-Cola. It was also possibly to hand in empty PET bottles. The deposit money of empty PET bottles was donated to Serious Request.
Annual Results
III
Energy - (MJ / liter) 0.47 0.40 0.37 0.32 0.27
Energy Management Device (% of coolers and vending machines)
N/A N/A 5.5% 12.7% 25.5%
Company footprint (tons of CO2 emissions)
N/A 99,000 107,000 115,000 113,000
Production waste ratio (gr / liter of product)
4.8 8.0 5.6 4.1 3.7
Reuse and recycling in Dongen production plant % recycled waste % incinerated waste with energy recovery
65.0%35.0%
86.3%13.7%
83.8%16.2%
82.1%17.9%
81.9%18.1%
Water usage ratio (liter per liter of product)
1.82 1.75 1.66 1.64 1.48
Total water consumption (m3) 552,242 624,387 675,092 787,750 860,682
Wastewater (m3) 303,482 306,191 300,314 350,615 327,075
Energy Management and Climate Protection
—
Water Stewardship
—
2006 2007 2008 2009 2010
Sustainable Packaging and Recycling
—
2011 Responsibility & Sustainability ReportThe Netherlands IV
2006 2007 2008 2009 2010
Investments € 18,200,000 € 6,400,000 € 3,963,000 € 19,361,000 € 12,021,000
Number of visitors at European Visitors Center
19,061 20,458 20,920 19,510 21,779
Coca-Cola Serious Request fundraising action
N/A € 75,000 € 110,000 € 160,000 € 175,000
Number of brands 15 13 12 17 16
Sales volume (million Ready To Drink liters)
590 576 586 596 621
Sugar-free beverages (% sales volume)
29% 32% 33% 33% 36%
Consumer contacts per million packaging sold
1.26 1.02 0.86 0.93 0.78
Guideline Daily Amounts (GDA) (% volume)
N/A 75% 90% 95% 97%
Mission OlympicNumber of participating schools
130 150 180 200 275
Number of employees 826 831 834 843 865
CCE-NL Percentage of employees by gender - men - women
78%22%
79%21%
82%18%
83%17%
82%18%
CCE Percentage of employees by gender - men - women
46% 54%
53%47%
54%46%
46%54%
42%58%
Fr - number of accidents with lost work time of at least 1 day per 100 employees (Dongen)
0.9 1.1 0.6 0.5 0.3
Sr - number of days lost per 100 employees (Dongen)
5.2 2.8 19.5 1.4 0.5
Community
—
Beverage Portfolio
—
Active and Healthy Lifestyle
—
Workplace
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Your opinion is important to us. Please tell us what you think of this sustainability report by sending your feedback to:
You can also order a copy via this address. Alternatively, you can write to us at the following address: Coca-Cola Enterprises Nederland B.V. Public Affairs & Communications P.O. Box 87753009 AT Rotterdam (The Netherlands)
You can also visit our websites: www.cocacolanederland.nl www.cocacolaenterprises.nl
Chief Editors: Hessel de Jong and John Brands
Coca-Cola Enterprises Nederland B.V.Public Affairs & CommunicationsP.O. Box 87753009 AT RotterdamTel: 010 245 5400Fax: 010 245 5551E-mail: [email protected]
Coca-Cola Nederland B.V.Corporate Identity, Public Affairs & CommunicationsP.O. Box 87503009 AT RotterdamTel: 010 245 6800Fax: 010 245 6840E-mail: [email protected]
We constantly work on those areas in which we can really make a positive difference:
Want to know more about our recent achievements?www.cocacolanederland.nl
Our journey towards sustainability continues…
Energy Management & Climate Protection
Sustainable Packaging and Recycling
Water Stewardship
Beverage portfolio
Active and healthy lifestyle
Working environment
Community
Our journey towards Our journey towards
