Download - Sw3 week7
Writing a Business Plan
Cover Page
1. Aizu Denki
2. highway 48 Aizu-Wakamatsu,Japan
3. 0242-oo-xxxx
4. Group F
5. Logo (A professional, attractive logo can be used to dress up the cover page)
6. Toho Bank
Executive Summary
A. Aizu Denki/ Internet shopping
B. We don't end.
C. Listen to Customer's opinion , and it makes it to a more comfortable shopping.
D. We get customer's credit and get assented to investors.
If you're obtaining a loan or equity your Executive Summary should also include:
A. Corporation.
B. It is one hundred million.
C. Personnel cost, cost of equipment and cost of stock
D.We will get hundred of million yen.
The Business: Description of the Business 1. Description of the Business
1. We will start online shop about home electric appliance.
2. Mail order of electrical appliances.
3. Our company caught the eye of many people and can get so many orders at once.
The Business: Industry Analysis B. Industry Analysis
Discuss the growth potential of the market and present statistics for the industry. It is critical to identify the target market. Here are some questions you should ask yourself.
Q: Is it a fad? A: Yes .
Q: Is it seasonal? A: Yes.
Q: Is it increasing or decreasing? A: Increasing is.
Q: Does it simply grow with the population? A: Yes.
Q: Is the market always there, always the same? A: Yes.
Q:What are the factors affecting the growth of the market, and of market share?
A: We seek a more comfortable environment.
Q: Where are they located?
A: They are on web site.
Q: How large is the market?
A: It is worldwide
Q: What are their characteristics?
A: They can buy and sell on the net.
Q: What percentage of that market is the business' share?
A: thirty percent.
Q: Who are the potential customers for the business' product or service?
A: Old people are.
The Business: Vision Statement C. Vision Statement
Prepare a brief vision statement describing where the business should be in five years. This should not be confused with vision trigger.
First year: We create the basis.
Second year: We increase the base stock.
Third year: We are one trillion yen in sales.
Fourth year: We enters first section of the Tokyo Stock Exchange.
Fifth year: We are three trillion yen in sales.
Vision Trigger 4. Vision Trigger
A brief phrase that summarizes what the business wants to do. It is the business commitment to customers.
The vision trigger will emphasize the premium quality of your product/service as well as representing everything about the business that will be good for your customers. The main vision trigger will be your company's slogan.
When creating your slogan you need to be creative. Your slogan needs to catch the attention of the consumers. It needs to be something that is easy to remember and should deal with your product/service. Remember this is what customers will think of first when they think of your company. So take the appropriate time and planning when thinking of your company's slogan.
Our company slogan:
First year: The power of dreams
Second year: Designing the future
Third year: Ideas for life
Fourth year: Your potential Our Passion
Fifth year: For life and the Earth
The Business: Mission Statement E. Mission Statement
Mission statement is the road to the goal. Prepare a sentence or two that describes each specific area of your proposed business such as: customermarket, productservice, geographic area, business philosophy, concern for public image.
Before writing your Mission Statement, look at other's to get a feel for what you like and dislike. You want yours to be a direct reflection of your company. You need to believe in it 100%. If you do not believe in your statement, then it should not be your Mission Statement!
Your Mission Statement should include who you are, what you do, and why you do it. Remember it is not your slogan or your entire business plan. Your Mission Statement may never be final. It needs to be reviewed and if necessary edited continuously.
Ensure that all employees have a copy of the Mission Statement and that they understand what it means. Make sure that your employees can carry out your Mission Statement.
Customermarket: All people
Productservice: We replace defective products. We repair their homes and travel.
Geographic area: Worldwide
Business philosophy: Customerfirst
Concern for public image: Promotion of Eco
The Business: Business Objectives F. Business Objectives
Each business has different objectives. These should be stated in specific, measurable and realistic terms as shown in the sample
Cash balance of $10,000 at the end of Year 1.
Owner draw of $500 per month in Year 1.
Business Operations: Marketing 1. Marketing
Marketing can be described using the basic marketing functions: product, price, place and promotion
Product:The commodity that I sell is small electrical appliances like the drier, the music player, and the electronic dictionary, etc. A lot of kinds of electrical appliances are prepared and it satisfies the guest's demand as much as possible.
Price:We examine the market price of the price that exists in the commodity. We examine the price of other appliance dealers every day. We make it to the price not reduced to other electric appliances stores.
Place:Because it is the net sales, a lot of stores are unnecessary so much. The place where the commodity is kept is necessary.
Promotion:The advertisement of each commodity can be put on the homepage and the site. Because it is net business, it makes efforts to the advertisement on the net.
Business Operations: Competitive Analysis 2. Competitive Analysis
A lot of rivals exist in the electric appliances store. Yamadadennki(http://www.yamadadenki.jp/index2.html). Kezudennki(http://www.ksdenki.com/). Bikkukamera(http://www.biccamera.com/). and,etc. These companies have results, and are very strong. However, the commodity of these shops that has been treated is abundant.
We are the net sales companies. It is different from the company that enumerated it on. In our company, products mentioned on easily find in the house, can be purchased. Our company makes this an advantage and fights against other companies.
Business Operations: Legal Structure C. Legal Structure:
Aizu Denki will be operated as a corporation owned by Y. C. Entrepreneur.
Business Operations: Management Expertise 4. Management Expertise
The owner, Y.C. Entrepreneur, has founded many successful Electronics stores in the Fukushima city. The owner holds an undergraduate business degree and an MBA from the School of Entrepreneurship,New York University, New York. Y.C. Entrepreneur has also received a Diploma of Merit, New York.
Y.C. Entrepreneur's extensive business enterprises have used several reputable New York City professionals who provide business services. The owner join a long term yahoo company.
Although consulting income is not included in the financial projections of this plan, Y. C. Entrepreneur usually consults five hours per week at $1500/hour plus travel expenses; fee for a day's consulting is $2000 plus travel expenses.
Business Operations: Support Personnel E. Support Personnel:
In preparing this section you should cover describe in general terms your personal needs.
The business will operate using local New York City University, Programmer , Operator and university of Aizu students as its principal employees. The majority of the employees will work parttime with a fulltime manager. Student employees will earn $7.00/hour.
As a motto,our company respond to customers faster, always responding to customer feedback.
Introduction to Financial Planning [Financial Objectives]
<Development of Financial Objectives:>
The following objectives are for the first three years of "Aizu denki":
1. Owner draw of $13,500 in Year 1.
2. Cash balance of $30,289 end of Year 1.
3. Owner draw of $14,000 in Year 2.
4. Cash balance of $18,500 end of Year 2.
5. Owner draw of $17,000 in Year 3.
6. Cash balance of $7,218 end of Year 3.
{Exhibit 2}
Monthly Living Expenses For “Aizu denki”
Regular Monthly Payments
House payments (including tax)) 1,750Health, life and other insurance premiums 1,200Miscellaneous 165Loan payments 3,065
Household Expense
Telephone 100Utilities 590Miscellaneous 130Total 820
Personal Expense
Clothing, cleaning, laundry, shoe repair 170Medical and dental 70Education and training 65Spending allowance 310Total 615
Food Expense
Food at home 270Food away 295Total 565Total personal monthly cost of living expenses 5,065Subtract monthly income from sources other than your business 4,065Minimum monthly draw needed from your business 1,000
{Exhibit 3}1 Sources of Cash 2 (Not Used) 3 Personal Funds 76,000 4 Loan Proceeds 76,000 5 Cash Receipts from Business (Net) 157,000 6 Total Sources 305,000 7 Uses of Cash 8 Equipment/Supplies 31,250 9 Vehicle Purchase/Lease 4,200 10 Fixtures 9,500 11 Security Deposits (Rent and Utility) 9,500 12 Signs 9,400 13 Leasehold Improvements 7,200 14 Cost of Goods Sold 54,280 15 Telephone and Utilities 4,200 16 Rent 21,540 17 Business License 2,700 18 Insurance 8,000 19 Office Supplies 4,000 20 Legal and Accounting 6,890 21 Advertising 9,40022 Real Estate Taxes 4,000 23 Miscellaneous Expenses 7,000 24 Payroll 45,900 25 Payroll Taxes 9,180 26 Loan Payments (Principal and Interest) 14,000 27 Owner's Draw 14,000 28 Total Expenditures (Uses) 274,020 29 Cash balance 28,297 30 Total Uses 1,275,077 Net Cash Flow for the Year (Sources Minus Uses) 0
<Sources of Information>
· Data from trade associations, technical journals
An industry trade groupe, also known as trade association , is an organization founded and funded by business that operate in a specific industry.
· SBA resources such as SCORE and SBDCs
http://www.sba.gov/
· Other persons in similar businesses
http://www.yamada-denki.jp/index2.html
· Real estate agents
http://www.homes.co.jp/
· Accountants and/or bookkeepers
http://www.hp.jicpa.or.jp/
· Major suppliers
http://www.yamada-denki.jp/index2.html
· Robert Morris Associates, Dun and Bradstreet
Nothing
· Personal experience
Nothing
· Links in this web site
http://www.yamada-denki.jp/index2.html
<Accounting System>
1.Create a "Chart of Accounts." You will use these account labels when you create your cash flow projections. The "chart" will require more labels if you sell inventory rather than just provide services. The "chart" will require even more accounts if you intend to hire employees.
2.Address several items as part of your accounting system.
A. Transfers initiated to collect funds from their accounts using the equity shareholders.
B. Letting the classification of cost accountants in business, separating it from the customer. The accountant also leave your check or bank book and check payments journal.
C. Count the total and with general accounting and systems such as databases and Peg.
D. Is your business plan to use cars, and of course business travel and meals. Is going to get a tax deduction for business use so.
E. Since my company will be a very large company in the future, in order to control it, we will hire a qualified employee of the bookkeeping.
Summary Aizu Denki will be successful. This business plan has documented that the establishment of Aizu Denki is feasible. All of the critical factors such as industry trends, marketing analysis, competitive analysis, management expertise, and financial analysis support this conclusion.
Supporting Documentation 1. Resume
Who have programming skills, experience in entertaining people, people think that you understand the company's profit and company policy, TOEIC employ people with more than 700 scores.
2. Letter of Intent
Assentor's signature and seal, date and assentor's agreed names, and describing of imports and export thing clearly.
3. Letter of Recommendation
Our company want science college graduates, and high achiever.
4. Special Awards, Achievements
200,000 yen per month in-house performance bonuses to top people, out of 100 million yen as annual company performance bonus of top people.
5. Newspaper and Magazine Clippings
We can save the articles written in newspapers and business environment that. Also, their work keep the newspaper article about our work
6. Additional Relevant Information Supporting Your Business
Information on lease contract. Because a lot of stationeries are used in-house, information on contract with stationery company.
Q1: Why is it important to launch this business ?
A: Our company caught the eye of many people and can get so many orders at once. And the purpose is to live better of people.
Q2: Ideas for launching this business
A: We will start an online shop in surroundings of the home electric appliance.
Q3: How should we reach out to the potential customers ?
A: The commodity with the function that everyone can easily use is put and it puts it on the lead story on Respect-for-the-Aged Day.
Q4: How should we advertise our product ?
A: The advertisement of our company is put on the site.
Q5: How could the UofA assist us?
A: Information presentation in class of venture
Q6: What do we need to start the business?
A: Business plan,Money,Talent,Place.
Q7: Give an example of a company who offers similar training program for corporate professionals.
A: The person who assists for one year is applied to the new employee.