Download - Swati Chilwantkar(Rudrapur) Project PPT
Summer Internship Presentation On
“To Analyze the Perception of the Market towards “Fast Mix”
By the help of Primary Source”
Presented By.Swati ChilwantkarVAMNICOM, PUNEABM
Under guidance of :Mr. Himanshu Bist Territory Sales Manager –Sinochem India.
Presentation• Industry Profile
• Company Profile
• IntroductionAbout Project
About Rudrapur
• Research Objective
• Research Methodology
• Results and Interpretation
• Finding and Suggestion
• Limitation
• Conclusion Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
• India ranked 2nd in Asia (behind China) and 12th globally in pesticide production.
• India‘s rank is 10th in the world in pesticide consumption.• Per hectare consumption of pesticide in India is 600 grams as
compared to world average of 3000 grams.• Rice is highest pesticide consuming crop in India.• Uses of crop protection –Insecticide (65%)
Herbicide(16 %)-India, 47%- Globally
Fungicide(15%) Other (4 %)
• The Indian pesticide industry was estimated of Rs. 180 bn.
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Industry Profile
Company ProfileName of the Company SINOCHEM INDIA COMPANY PRIVATE
LIMITED
Year of Establishment Globally -1950 & India- 2008
Origin/Head office China
Chairman/President India- Mr. Sanjay ChaudharyGlobal- Mr.Deshu Liu
Sector India- Agrochemical Globally- Energy, Agriculture, Chemical, Infrastructure, Finance
Turnover India- 115cr. & Globally- 48600cr.
Agrochemicals Products
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Introduction• About ProjectWeeds are major obstacle for Indian agriculture, as elsewhere in the world.
Problem associated with weeds
1. Reduced crop quality 2. Interference with harvest3. Serve as hosts for crop diseases 4. Reduce in productivity
33%
26%
26%
15%
Losses in productivity by various factors
Weed Insect Diseases Rodents & Others
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
• About RudrapurRudrapur is the city and Nagar Nigam in Udham Singh Nagar district in the Indian state of Uttarakhand. Rudrapur is the 7th most popular city of Uttarakhand.
Paddy cultivation Other crop0
10
20
30
40
50
60
70
80
71%
29%
Evaluation of cultivation parttern
Series1
28%
72%
Cultivation of summer paddy and kharif paddy
Summer Paddy
Kharif Paddy
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Research Objective• To analyze the perception of Farmers towards
“Fast-mix”.
• To study the awareness level of Fast-Mix in Rudrapur region.
• To check all promotional activities in Rudrapur region.
• To create awareness with farmers. Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Research MethodologyParticulates Description
Research Design Descriptive
Research Tools Questionnaire, Personal Interview with Farmers and calling camping
Sampling Unit Farmers
Sampling technique Random and Convenience sampling
Sampling size On field work- 202Calling Camping - 786
Source of data Primary and Secondary data
Area of Study Rudrapur
Period of Study 45 days (7th June to 22nd May)
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Results and Interpretation
98%
2%Pre emergence Vs. Post emergence
Pre Emergence Post Emergence100%
Uses of herbicide
Yes No
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
3%
72%
8%
15%
0%Users of herbicides in %
Fast MixPretilachlorButachlorMacheteRifit
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Visualize promotion Van campaign Demonstration Farmers meeting Mandi campaign Company staff0
10
20
30
40
50
60
Awareness about Fast-Mix through various waysno
. of f
arm
ers
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
38%
62%
Awareness level of Fast Mix in Rudrapur
Fast Mix Other
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Fastmix Acerages Machete Acerages Butachlor Acerages Rifit Acerages Pretila Acerages others Acerages0
2000
4000
6000
8000
10000
12000
14000
16000
0
50
100
150
200
250
300
350
400
450
500
Acerages Vs. No. of User analysis
Acerages No. of Users Series3
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
80%
14%7%
Fastmix Awareness Category
X Y Z
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
65%17%
18%
Selectchem Awareness Category
X Y
Z
76%
18%6%
Machete Awareness Category
X Y Z
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
X Y Z
98
17
8
94
22
7
80
21 22
Consolidate analysis of products wise x,y &z category
Fastmix Awareness Category Machete Awareness Category Selectchem Awareness Category
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Finding of Project
• Location:
Paddy is the major crop-71% cultivation.
Declarers are the information source.
100% farmers are using herbicide.
• Product wise:
Awareness level of “Fast-Mix” among farmers were very less.
Less awareness level within farmers and dealers about “Fast-Mix”.
Personal meeting with farmers and individual contact influenced most farmers.
Promotional activities with different mode were major source for awareness.
Fast-Mix was analyzed to be in “initiation phase” .
Majorly farmers of Rudrapur preferred “Pretillachlor” as a premium
herbicide.
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Suggestions• Need to cerate awareness by regular meeting with the farmers.
• Need to increase awareness level of –Sinochem company India Pvt. Ltd The brand name “Fast-Mix” with Farmers and dealers.
• Need to use all promotional tools to increase the awareness level.
• Need to gave comparison statement to farmers at the time of demonstration.
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Limitations of the project• Unawareness about the Fast-mix by the Farmers as effective water-
soluble herbicide.
• Incorrect feedback/inputs from the farmers may harm the project.
• Collected information from primary source/Call Campaign. So,
authenticity of the data tends to high accuracy level of the project.
• Time constrains was one of the limitations in carrying out study and a
large area was to be covered.
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM
Conclusion• Rudrapur region is the best place to get more business
of herbicide by more promotional activity.
• Although Farmer were aware about the product but lack of proper information or promotion about product by company and dealers.
• The market and farmers of that region have good potential of purchasing of herbicide.
Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM