Swisscom Labs

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Overv iew:The Swisscom Labs is an online platform provided by Swisscom, the leading Swiss provider of innovative communications and IT solutions. Swisscom Labs provides an open space for developers, innovators and early adopters to interact with Swisscom and each other.

Object ive :Campaign designed to build advocacy for Swisscom Labs as they approach 100 years in business. Swisscom fans get to submit application ideas for a chance to win an iPad through a Social Contest: The more votes users get, the more chances they have to win, and become App of the Year.

SOlut iOn:Swisscom leveraged Crowd Factory’s suite of Social Applications to turn a traditional contest into a Social Contest. Swisscom’s Social App of the Year Contest now carries a social boost on every entry and yields a data-base of influencers to be leveraged for various Swisscom marketing initiatives.

Others who ampflied their social with Crowd Factory include:

What We DoCrowd Factory quantifies the value of social media by connecting social activity to conversion events. Launch and amplify campaigns, view social-action analytics, and optimize on the fly. Social ROI made simple, finally.

•Measure Social ROI

Add Social Boost to every

Social Interaction. View cross-

platform campaign results

in a single dashboard. Track

your offer from the point

of share to conversion, and

view revenue generation per

social action.

•Manage Social Campaigns

Easily add social to

existing marketing

programs in minutes.

Embed social elements into

video, email, landing pages,

ads and more, all with built-in

analytics.

•Create Social Offers

Create social games that allow

your customers to win when

they promote your offers.

Reward winners for getting

friends to convert & share with

their networks.

Case Study