Download - Swot of Tv Channel
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8/8/2019 Swot of Tv Channel
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SYED ALI AKBAR ZAIDI08E0001
Strengths
Opportunities
Weakness
Threats
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STRENGTHS
y New and Innovative Idea, First time in Germany
y
Two sources of Revenue ( calling and advertising fee)y Low costs compared to others
y Trained hosts and Talented Staff available
y Wide target market (betting, gaming, Quizzes)
y Repeated Involvementy Established Brand awareness
y Alternatives of implementation
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8/8/2019 Swot of Tv Channel
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WEAKNESSES
y Highly Variable demand
y Fickle customersy Unaware of primary market
y Financial instability
y
Liquidity issues
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Opportunities
y Betting and gambling popular in Germany
y Innovation in the TV industryy Emerging market new to Germany
y Entertainment value
y
Potential of high revenue due to lower costs andadvertising plus calling fee revenue
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8/8/2019 Swot of Tv Channel
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Threats
y Declining advertising revenue
y Regulation by the Govt.y Venture based on study in UK and France
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Conduct Research andmatch results for properimplementation
=Venture based onstudy in UK,France(threat)
+Unaware of Primarymarket(weakness)
Company can switch betweeninteractive and conventional
TV shows as per cash flows
=Decreasing advertisingrevenue(threat)
+Implementationalternatives(strength)
Charge premium prices for
popular most shows withboth advertising and callingfee as revenue
=Potential for highrevenue in interactive TVindustry (opportunity)
+Liquidity issues (weakness)
Appeal and attractPopulation that is attached togambling and betting indifferent places
=Betting and Gambling
very popular inGermany(opportunity)
+Betting and Gambling Firsttime on GermanTV(strength)
Key Internal Factor Key External Factor Resultant Strategy
Matching Key Factors to Formulate Alternative Strategies