Download - Synergy and convergance
Synergy and convergence Sadie Coles, Beth Tucker + Tash felton
Synergy Is the term used to describe a situation
where different entities cooperate advantageously for a final outcome.
It is also releasing 2 or more products at once to promote each other.
Sony can use synergy much more as it is a conglomerate which owns various smaller companies
Examples of synergy from Sony
Outlets
CD DVD
Game
One Direction within Sony All off their music is produced within Sony which is an example of horizontal information because money is not moving out of the corporation it is staying inside of it. However, there is another example of convergence as one direction have teamed up with GIOIA to produce jewellery for their fans, and they are two big companies producing a product and both working on it.
One Direction within Sony The one direction movie ‘This is us’ was Directed by Morgan Spurlock who has been directing Sony movies since 2011. This is an example of convergence because
Examples of synergy from Working title films
Sound TrackDVD
More synergy within Sony Sony Pictures Entertainment’s Skyfall is
released at the same time as Sony-Owned Soundtrack CD.
Sonys Electronics released a new TV and new adverts featured Skyfall when promoting it
Sony Synergy- Casino Royal Institutional Involvement Produced by MGM and Columbia Picture ( Sony subsidiaries)
DVD distribution by Sony Pictures Available on Sony Classical
Product placement Sony Ericsson PhoneSony Cyber Shot CameraSony Vaio notebook/laptop
http://www.youtube.com/watch?v=NubkdiqCmiI
Symbiosis Is the linking of various companies to
make profits from one product . This is when the the film pomotes the
soundtrack which promotes the dvd which promotes the game which promotes the TV.
All products are SONY owned This is vertical integration.
Convergence The process by which a range of media
platforms are integrated within a single piece of media technology
It happens when the music industry comes together when Adele releases the new single for skyfall.
Examples of Convergence Tv industry which work with the
animation industry Film industry which work with the music
industry Video game industry which work with
Online media
Problems with synergy Different companies may have different
ideas Can lead to loss in jobs. Sony laid off
19,500 workers in 2013 Leads to oligopolies- uneven distribution
of power