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LESSONS LEARNT from the past 11 years
T-‐111.4360 Design of WWW Services Jari Jaanto
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Jaffa
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Jari Jaanto
Work: • IRC-‐Galleria 2000-‐
• Somia 2011-‐ • Sulake 2007-‐2011 • Dynamoid 2003-‐2007
• IAB Finland 2008-‐ • AlternaKve Party 2008-‐2011 • Relevant 2006-‐2007 • Cardinal Systems 2000-‐2004 Study: • Aalto SCI 2011-‐ • Aalto ECON 2010-‐ • CS.Helsinki.fi, 1997-‐2011
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IRC-‐Galleria
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IRC-Galleria
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IRC-Galleria
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IRC-Galleria
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History
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IRC-Galleria
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IRC 2000
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Sulake Dynamoid | Strictly confidential – legally protected and privileged information
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IRC-Galleria
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IRC-Galleria today Service Weekly Unique browsers (TNS) 200 000 – 250 000 Registered users 450 000 Reach of finnish 15-‐24 y 50% 1) Weekly visits (15-‐20v.) 8,7 Sessions Length (TNS) 18 min.
Users 50% female – 50% male 70% of users are 15-‐24 year olds 60% of users are over 18 year olds Average age of monthly visitors is 20 years
Content (2011) 3 400 000 blog entries, 3 500 000 pictures and 91 000 000 messages. Polls were answered 8 800 000 Zmes. 46 000 000 Hearts (equivalent of like) were given, which equals 5 200 every hour.
1) TNS Metrix kuukausikävijät ka. 9-12/2011 * 70% 15-24v kävijäprofiili * 72% TNS muuntokerroin
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Lessons learnt
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The 80/20 rule
20% Features…
…are used by 80% of your
users
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Keep the first iteraZon
simple!
Test your ideas with real people
Lessons learnt:
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Lesson learnt:
Do the first version in a really small team
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Design
Do not design for the present, always design for the future!
Be prepared for: -‐ It takes ½ years from the idea to go to producZon -‐ It takes ½ years to gain an userbase to use it
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Lesson learnt:
Find a company
It is the best way
And running your own startup is fun! :)
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• The persons / company behind the site can be found • All the texts are in the same language • The user interface is unified • Does not ask for credit card • Explains what the site is about on the front page
What makes a good website?
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Lesson learnt:
IniZal implementaZon is just
the start
Maintenance phase is when the magic happens!
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IRC 2000
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Lesson learnt:
Get a seed group
Add easy funcZonality for the seed group to promote your site to their friends
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Lesson learnt:
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Lesson learnt:
MarkeZng is not magic
Make your product so good and simple your users will
love it!
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IRC-Galleria
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Adding features does not add quality!
Lehng the user to do what he wants to do as simple as
possible does.
Lesson learnt:
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Hiring people will make
more problems
NEVER FORGET THE PRODUCT
Lesson learnt:
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There are only 24 hours in a
day
Get a team with different kind of specialiZes!
Lesson learnt:
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Lesson learnt:
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Lesson learnt:
Don’t do everything by
yourself –
You have the greatest workforce ever: The users!
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Lesson learnt:
Adding more people to the team on a project that is late will make it be more late!
⇒ Drop features instead
or drop the project
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Adding features
Service
Feature
?
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Does the feature belong to this project?
Or could it work as a
standalone?
Lesson learnt:
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Weekly users
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Know your metrics
And be metrics guided, not metrics driven!
Lesson learnt:
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Key performance indicators: -‐ Daily users -‐ Feature usage -‐ User profile (age, sex, locaZon) -‐ Daily income -‐ Content added -‐ New users and profile -‐ Leaving users and profile
Lesson learnt:
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Failures?
The best teachers you could ever have!
NEVER GIVE UP!
Lesson learnt:
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Decline makes you feel all is
lost
But it isn’t, move on!
Lesson learnt:
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Re-‐invent the product Find a new source
…or create something
different!
Lesson learnt:
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Conclusion
Lesson learnt:
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QuesZons?
Lesson learnt:
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Kiitos!
Jari Jaanto, Somia Dynamoid Erooajankatu 11 B 10, 4.krs 00130 Helsinki Email: [email protected] Phone: +358 40 763 8288 IRC: jaffa Twioer: jahva Facebook: jarijaanto
hUp://www.somia.fi/ hUp://irc-‐galleria.net/