Dan Hinmon @HiveDan
Mayo Clinic Social Media Health Network
October 23, 2014
Tactics and tools
to begin, build, and sustain
online communities
Patient engagement
Online communities
Good for patients
Good for health systems
Major hurdles
Select a niche community
Gartner says:
Without planning and
management, be prepared for
your community to fail
Here’s how to
avoid failure
and create thriving
online communities
Who cares?
Discovery
Start with research
Competition
Interview 20-30
potential members
Interview key stakeholders
Identify and confirm
resources
Develop your strategic
roadmap
Hire a community manager
Establish
founding members
Start small
Avoid this!
User
Experience
Design your site for community
– not website
This is a website
This is a community
Keep it simple
Resist starting too many
communities at once
Eliminate
barriers to participation
Convert newcomers
Awareness >
Visit >
Browse >
Registration >
Confirmation e-mail >
Confirmation >
First contribution
Psycho-Social
Promote self-disclosure
Ask people to do
things
Love languages:
Quality time
Gifts
Affirmation
Touch
Service
Invest for the long term
Payoff
