Download - Tapjoy mediakit 2013
Media Kit
2013Media Kit
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01
Ab
ou
t T
apjo
yTapjoy is changing the way people discover, share and engage with mobile apps.
We are a leading mobile advertising platform that gives consumers the power to choose which ads they’d like to engage with.
The Tapjoy Mobile Value Exchange® offers consumers virtual rewards or premium in-app content in exchange for watching videos, installing apps, or engaging with other ads that they’ve selected from trusted brands and advertisers.
Our unique model enables you to connect with mobile consumers in deep and meaningful ways by adding value to the mobile experience rather than trying to interrupt it.
435 7,675+MILLIONMonthlyGlobal Reach
PUBLISHERSActive Apps
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02
Ben
efits
of
Tap
joy
How can you benefit from Tapjoy?
Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience.
Here’s how we win:
• Empowering Consumer Choice • Global Scale • Award-Winning Platform • Driving Brand Affinity • No Media Waste • Diverse Ad Solutions
Reach Massive Global Audiences
We can deliver your desired engagements
at scale from consumers worldwide
Ensure Positive ROI
Our performance-based pricing model
helps minimize risk in your media spend
Engage With Mobile Consumers
We offer a variety of ad solutions to help you
truly connect with consumers
Target the Right Audience
Our audience targeting enables you to find
the right consumers, in the right places, at
the right times
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03
Ho
w i
t W
ork
sHow it Works
We help you become part of the consumer experience, ensuring that your message resonates and that your brand is favorably received.
A user needs more coins to buy turns in Family Feud & Friends The user chooses which offer to engage with on the Tapjoy Marketplace. The user selects to watch a Conair video. The user watches the Conair video to completion.
Users can buy coins with real money or users can earn coins by engaging with ads in Tapjoy.
The user is taken to a secondary action screen where they can further engage with the brand. Users can now resume their gameplay with the additional coins they earned.
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04
Po
wer
of
Co
nsu
mer
Ch
oic
e
Power of Consumer Choice
Tapjoy is a mobile advertising network that employs native app experiences to connect brands with consumers.
Consumers choose to engage with brands through the Tapjoy Marketplace in exchange for premium in-app content & experiences.
Tapjoy’s pay per engagement model will deliver against your brand objectives at scale with zero waste – brands only pay for completed engagements.
Ad Solutions
• Video Distribution • Social Engagements • Traffic Drivers • App Installs • Customer Acquisition • Click to Call
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Get the reach of primetime TV with the highengagement of Tapjoy users with Tapjoy Video Plus
1 User CHOOSES to watch your video in exchange for in-app rewards
2 WATCHES your video all the way to completion before receiving their reward
3If interested, ENGAGES further with your brand by making a purchase, requesting a quote, following you on social media, or any other action you choose
GUARANTEED VIDEO VIEWS
ROBUST TARGETING OPTIONS
FREQUENCY CAPPING
VAST COMPLIANCE
HD QUALITY VIDEOS
FULL SCREEN INTERSTITIAL
DIRECT PLAY
TAPJOYMARKETPLACE
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Exceeding Market Standardsfor Rich Media
One Ad Unit. Endless Possibilities.
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THE LARGEST REWARDED RICH
MEDIA PLATFORM
CREATIVE CUSTOMIZATION
MANAGEMENT
MRAID 1 AND 2 COMPLIANCE
FREQUENCY CAPPING
TARGETING CAPABILITIES
User can create an outfit to earn points User swipes through options for dress and shoes User earns points then can take secondary actions
SWIPEABLE GALLERY, STORE LOCATOR AND SOCIAL MEDIA SHARING
User can watch a video to earn points User can drag down colors to build vehicle User earns points then can take secondary actions
VIDEO, VEHICLE BUILDER, REQUEST A QUOTE FROM DEALER
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Functionalities include:Swipeable ImagesProduct/Image Gallery
Store Locater Map360° Degree View
Customization ToolSave to Calendar
Video
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™ Stand-out placement.Outstanding results.
FIRST-TO-MARKET EXECUTION
HIGH IMPACT UNIT
GUARANTEED VIDEO VIEWS
HIGHLY ENGAGE USERS
ENHANCED TABLET EXPERIENCE
FOR USERS
®
REWARDING MOBILE
Own the largest share of voice on the Tapjoy Marketplace with this high-impact ad unit that grabs the consumer’s attention and compels them to take action. O�ers guaranteed video views.
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Dri
ve
Aw
aren
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& R
esu
lts
Drive Awareness & ResultsThe Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.
Consumer AcquisitionOur reward-based model offers an ideal environment to acquire new leads, registrations, sign-ups, survey completions, or any other type of quantifiable marketing action.
Pay-Per-Install If you’ve built your own app, our Pay-Per-Install solution can deliver scalable volume. Our performance-based pricing allows you to control your acquisition costs.
Pay-Per-EngagementGet consumers to not only install your app but also complete an additional, deeper action within it, such as viewing a tutorial, connecting through Facebook, or anything else.
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Dri
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aren
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& R
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Drive Awareness & ResultsThe Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.
Social Traffic DriversDrive traffic directly to your brand’s social channels, such as Facebook, Twitter, YouTube, Google+ or other sites.
Full Screen InterstitialsThese full-screen takeovers give you the consumer’s complete attention, while providing the real estate to more fully convey your brand message.
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Dri
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& R
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Drive Awareness & ResultsThe Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.
Click-to-TextQuickly scale your opt-in SMS text initiatives with Tapjoy Click-to-Text, offering a seamless signup process that makes it easy for consumers to sign up for text messages from trusted brands like yours.
Click-to-CallOur Click-to-Call solution connects consumers directly to your live representatives to offer further information, provide a quote, or even take an order directly over the phone.
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Tar
get
ing
TargetingTargeting solutions reach relevant consumers.
Demographic Targeting Language Targeting
Tapjoy Reconnect Sequential Targeting
Location Targeting
Device Targeting
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Dem
og
rap
hic
s
Demographics*
Tapjoy’s network spans a wide range of audiences across different age ranges, income brackets, genders, ethnicities and other demographics. We help you reach your target audience, no matter who they are.
2013Media Kit
Gender
54%MALE
46%FEMALE
30
<14 Millennials(1984-2002)
Gen X(1965-1983)
Baby Boomers(1946-1964)
>65
Mean Age
33% College Educated
24% Exec/Professional
Education & Career 12% African-American 19% Other45% Caucasian
15% Hispanic 9% Asian
*US Figures
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GM
C C
ase
Stu
dy
Tapjoy Video Plus Outperforms TV and Online for GMC
Tapjoy vs. TV andOnline recall (A25-54)
20%
40%
60%
80%
General Recall
Brand Linkage
Brand Recall=x
57%
50%
36%
54%
47%
27%
17%
75%
42%
Tapjoy Video
Category TV Ad Norm
Category Online Ad Norm
Objective:Drive brand recall, linkage and favorability for GMC’s new Terrain SUV on a scalable yet cost-effective basis.
Solution: GMC delivered ads for the Terrain to millions of mobile consumers through Tapjoy Videos, allowing the brand to reach interested consumers while they were actively engaged with their favorite mobile apps.
33%Increase in Brand Recall
800kCompleted video views
80%Completion rate
*Nielsen, December 2012
Results:
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Mo
bil
e A
dv
erti
sin
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hat
Wo
rks
Mobile Advertising that Works
From Our PartnersConsumers Choose to Interact with Brands while immersed in their passion
Brands only Pay when the Desired Engagement is Completed creating no media waste
The Value Exchange Model Drives Brand Affinity
Brands Define the Activity Desired
Tapjoy named one of ‘The Top 5 Monetization Tools for Mobile Apps.’
There are some other approaches that show that it’s not just about placing a basic ad somewhere in an app or website… Tapjoy helps people earn in-app rewards for watching videos, installing apps or subscribing to services.
Tapjoy just crossed the threshold over one billion mobile devices in their advertising network, so clearly this is a growing market.
[Tapjoy’s] business grew sales from $20 million in 2011… Tapjoy is going strong and its network of developers now has more than 100 million monthly active participants, and it has reached more than a billion mobile devices.
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