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Target Marketing
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Typical Fields◦ Name◦ Email address
District/Department of Education School Role field
◦ Department of Education◦ Principal◦ Teacher◦ District Level Administration
Superintendent Assistant Superintendent Curriculum and Instruction Coordinator
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Hot Areas◦ PACE (Alternative Certification)◦ District special relationships
Promotion codes Reimbursement
◦ Initiatives Early Childhood ELL Science
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Listserv Permission email marketing software
◦ Arial Software Built for high-end, high-volume, demanding users Works with practically any database Hands-free unsubscribe management Unlimited message personalization Deluxe campaign scheduler Unlimited email lists & subscribers Handles email bounces and removes Built-in HTML editor
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Use first name if Known If not known:
◦ “Hello NC Administrator”◦ “Hello NC Educator”◦ “Hello GA Instructional Coach”◦ “Hello SC Science Teacher”
Be detail oriented
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Use same basic message Tweek basic message based on role/initiative
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Need to write the script Keep up with bounces
◦ Hard bounce vs. soft bounce Keep up with unsubscribes Otherwise you will get flagged as a
SPAMMER!
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Information gathering◦ Surveys◦ Exhibition booth talk
GA Math Conference1800 participants90% unaware we existedDistributed 300 catalogs & flyersMany math coaches and district administrators
Marketing message “buzz words” Brand recognition
◦ Exhibition booth◦ Presentation◦ Flyers◦ Collateral-calendars, pens, etc.◦ Marketing Pieces
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SDE Alternative Certification Using interdepartmental partners
◦ 800 number—Track the call type◦ Website- www.TeacherLineSoutheast.org
Drive potential learners here for state specific information
Drive district decision makers here for district benefits
◦ ITV Introduction to SDE personnel Cross marketing
◦ StreamlineSC School and District Training Station Technology Workshops
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Analyze data◦ Craft more targeted messages◦ Determine local course to run based on previous
enrollments◦ Determine successes and failures
Segment previous learner successes into targeted marketing group
Craft targeted message based on market segment group