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Tasks Necessary for Successful Marketing Management
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Competing Concepts
The production concept
The product concept
The selling concept
The marketing concept
The holistic marketing concept
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The Holistic Marketing Concept
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Royal Bank of Canada
wealth preservers
wealth accumulators
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To improve its guests’ experiences, Snowshoe Mountain ski resort engages in a series of internal marketing activities to build its brand promise with employees
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Ben &Jerry’s “ triple bottom line” business philosophy is based on monitoring the environmental and social effects of its actions in addition to the profits from the sale of its products.
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Updating The Four Ps
The Four PComponents of theMarketing Mix
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The Evolution of Marketing Management
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Marketing Management Tasks
Developing Marketing Strategies and Plans
Capturing Marketing Insights
Connecting with Customers
Building Strong Brands
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Marketing Management Tasks
Shaping the Market Offerings
Delivering Value
Communicating Value
Creating Successful Long-Term Growth
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Summary
Today’s marketplace is fundamentally different as a result of major societal forces.
There are five competing concepts under which organizations can choose.
The holistic marketing concept is based on the development, design, and implementation of marketing programs
Successful marketing management includes developing marketing strategies Developing marketing strategies
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