![Page 1: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/1.jpg)
Authenticity in
Blogging
![Page 2: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/2.jpg)
We are…
Dalene and Pete Heck@HeckticTravels@HeckticMedia
![Page 3: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/3.jpg)
Video credit: SketchShe - https://www.facebook.com/sketchshe
![Page 4: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/4.jpg)
What does it mean?
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our trueselves be seen.”
~ Brené Brown
![Page 5: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/5.jpg)
What does it mean?
![Page 6: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/6.jpg)
Why talk about it?
Because authenticity is an
![Page 7: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/7.jpg)
![Page 8: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/8.jpg)
Human nature
People are influenced not just about whatis given, but howit is given.
![Page 9: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/9.jpg)
Dig deeper, connect a feeling
![Page 10: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/10.jpg)
Human nature
If they like you, they will say
YES to you.
![Page 11: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/11.jpg)
Human nature
Humans crave connections
![Page 12: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/12.jpg)
Success story: AERIE
![Page 13: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/13.jpg)
Bloggers as marketers
![Page 14: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/14.jpg)
Bloggers as marketers
Build your identity
![Page 15: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/15.jpg)
Bloggers as marketers
Show vulnerability
![Page 16: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/16.jpg)
Bloggers as marketers
Be trustworthy and reliable
![Page 17: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/17.jpg)
Bloggers as marketers
Write about what you
about
![Page 18: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/18.jpg)
Bloggers as marketers
Encourage conversation and be responsive
![Page 19: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/19.jpg)
Bloggers as marketers
![Page 20: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/20.jpg)
Beware
Being Faux-thentic
![Page 21: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/21.jpg)
Beware
@socalitybarbie
![Page 22: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/22.jpg)
Beware
Set Limits for Sharing
![Page 23: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/23.jpg)
Beware
Don’t be offensive
![Page 24: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/24.jpg)
But how?
![Page 25: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/25.jpg)
But how?
Ask yourself…
- What are you learning? How does it impact you?
- What are you struggling with?- What process do you use to create something?
![Page 26: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/26.jpg)
But how?
![Page 27: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/27.jpg)
But how?
Ask yourself…
- What are your fears or worries?- How have your views changed over time?
![Page 28: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/28.jpg)
Basically, do this…
Be real.Be consistent.Back up what you say.Be responsive.
BE GENUINE.
![Page 29: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/29.jpg)
What about industry?
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up
and be real. The choice to be honest. The choice to let our true
selves be seen.” ~ Brené Brown
![Page 30: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/30.jpg)
Vanity metrics
Forbes: “They make you feel good, but they don’t actually add anything to your
bottom line.”
![Page 31: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/31.jpg)
Vanity metrics
What’s behind the numbers?
Blog trip participant #1100K monthly PVs50k+ social media followers
Blog trip participant #225K monthly PVs20k+ social media followers
DOUBLE the social engagement
and pageviews
![Page 32: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/32.jpg)
Engagement analysis
![Page 33: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/33.jpg)
Engagement analysis
![Page 34: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/34.jpg)
Ummm, what?
![Page 35: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/35.jpg)
The ugly
Not sharing
Outright lying
Manipulating
![Page 36: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/36.jpg)
Realize…
![Page 37: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/37.jpg)
Basically, do this…
Be real.Be consistent.
Back up what you say.Be responsive.BE GENUINE.
![Page 38: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/38.jpg)
Don’t be this guy
![Page 39: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/39.jpg)
The moral of this story
We need more AUTHENTICtravel blogs.
![Page 40: TBEX North America 2016; Authenticity In Blogging, Dalene and Pete Heck](https://reader035.vdocuments.net/reader035/viewer/2022062504/58ab445e1a28ab61758b524b/html5/thumbnails/40.jpg)
Thank you!
Questions?