BR AND STANDARDS

ADVERTISING ELEMENTS Primary Color Palette

1797u 379u

Secondary Color Palette

1665u 137u 109u 382u 639u 631u cool grey 11u

Typefaces

Body copy: Auto 3, 10 pt.

Headline: Auto 3 Bold, 22pt. (Auto 3 bold)

or KNOCKOUT BANTAWEIGHT, 22PT (Knockout Bantaweight)

or KNOCKOUT FULLHEVIWEIGHT, 22PT (Knockout Fullheviweight)

Four Color Logo Two Color Logo One Color Logo

THE GROVE BRAND

Consistent use of logos, tagline, color palettes and typefaces reinforces The Grove’s brand standards. This leads to easy identification of the brand that represents our apartments by our residents and external audiences.

Best efforts should be made to ensure that the following style guidelines are followed and that brand standards are met.

GENERAL LOGO GuIDELINES

Maintain the original proportions of the logos. Do not change the proportions by stretching or squeezing them to fit a space.

Do not incorporate other elements into the logos, apply patterns or textures to them, or in any other way modify the appearance of the logos.

Do not try to redraw or recreate the logos using other fonts.

Do not change the color of the logo.

Please consult the The Grove Marketing Department for assistance with logos.

FuLLY LOADED COLLEGE LIVING

unapproved colors

Distort logo

Reposition

Redraw or Recreate

place elements without proper space

Resize or reconfigure elements

IMPROPER uSE OF THE GROVE LOGO

LOGO “NO FLY ZONE”

The logo should always be used in a clear space away from other information, other logos or distractions. Shown below are the recommended absolute minimum areas which should surround the logo. The tagline “fully loaded college living” are an exception to this prin-ciple.

A system for precise measurement is provided by using The Grove “O” in logotype as a mea-surement unit. These are only a guide and should never be reproduced.

TAGLINE

Whenever possible, the tagline “fully loaded college living” should always be placed under the logo.

Correct Incorrect

FuLLY LOADED COLLEGE LIVING

FuLLY LOADED COLLEGE LIVING