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•Twitter hashtag #tedxmonterey
•@msquihuis
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The Source and Potential Solutions to Big Global Challenges is Rooted in
Behavior
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Behavior Design in 5 Steps:
1. Choose behavior 2. Choose metric
3. Prototype an intervention 4. Measure impact
5. Iterate
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“Put Hot Triggers In the Path of Motivated People”
~BJ Fogg
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What Causes Behavior Change?
3 elements must converge for a behavior to occur:
Motivation + Ability + Trigger
When a behavior does not occur, at least one of those elements is missing.
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Triggers can lead to a chain of behaviors so...
start with the simplest effective behavior...
(in startups, this would be minimum viable product)
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Triggers can lead to a chain of behaviors so...
start with the simplest effective behavior...
(in startups, this would be minimum viable product)
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Bartle’s Player Profiles
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