Download - telavivamobile: iMusic
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iMusica, pioneira e líder no gerenciamento e distribuição de conteúdo digital na América Latina
- 12 anos no mercado
- Empresa brasileira + 4 subsidiárias
- Sediada no Rio de Janeiro
- 60 funcionários
- Uma equipe que antes de ser iMusica, viveu a música
Quem somos?Onde estamos?
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As unidades de negócios da iMusica
ConteúdoDistribuímos conteúdo no Brasil e no mundo
PlataformaConstruímos plataformas de download e streaming
Music brandingCriamos soluções para marcas a partir da música
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Conteúdo (Distribuição mobile)
Gravadoras e Artistas
agregadores
Contratos | Dinheiro | Conteúdos | Informação | Promoções | Relatórios
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A evolução da tecnologia e dos produtos/serviços
2G 2,5G 3G + WiFi 4G
1998 2003 2005 2007 2013
Monofônicos Polifônicos Fulltracks / Vídeos Streaming/OfflineTruetones
Som de chamada
A música nos celulares
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White Label x Offdeck / OTT
White Label Offdeck OTT
A música nos celulares
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Relação de formatos entregues nos canais de serviços da rede iMusica.
truetone streamingvídeorbtfulltrack
A música nos celulares
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Assinatura de FTD para Feature phones x Streaming para Smartphones”!
Som de chamada!
Streaming!
Assinatura Download!
A música nos celulares
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Receita Música Digital 2012
Web$Music$Download$Single,$
11.05%$
Web$Music$Download$Album,$8.78%$
Web$Music$Videos$Download$,$0.16%$
Web$Music$outros,$0.46%$
Mobile$Ringtones,$2.39%$
Mobile$FTD,$2.93%$
Mobile$Som$de$Chamada,$23.51%$
Mobile$Music$Videos$$,$0.34%$
Mobile$Music$outros$(projetos$especiais),$1.11%$
Assinaturas$web$,$8.53%$
Assinatura$web+Mobile$,$13.78%$
Assinatura$mobile,$0.69%$
Serviços$de$Publicidade$,$24.00%$
Outras$receitas,$2.26%$
Receita'Digital'2012'Majors'+'iMusica'(R$'122,6'MM)'
Web$Music$Download$Single$
Web$Music$Download$Album$
Web$Music$Videos$Download$$
Web$Music$outros$
Mobile$Ringtones$
Mobile$FTD$
Mobile$Som$de$Chamada$
Mobile$Music$Videos$$$
Mobile$Music$outros$(projetos$especiais)$
Assinaturas$web$$
Assinatura$web+Mobile$$
Assinatura$mobile$
Serviços$de$Publicidade$$
Outras$receitas$
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Som de Chamada
+ de 45 milhões Sons de chamada
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Som de Chamada
Vivo! TIM! Claro! Oi!
8% da base! 2% da base! 0,7% da base! 2% da base!
Som de chamada gerou em 2012, aproximadamente R$ 30 milhões para indústria fonográfica!
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82%$
1%$ 12%$5%$
Som$de$Chamada$YTD/2013$
Vivo$ Claro$ Tim$ Oi$
0"
200000"
400000"
600000"
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1000000"
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Jun" Jul"
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2007" 2010" 2011" 2012" 2013"
Vivo%e%iMusica%
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Som de Chamada
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Som de Chamada
Modelos de ações promocionais
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Plataforma ideiasmusik
Download + Streaming
Multi Interfaces (web, Wap, HTML5, APP)
Multi billing
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Next?
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15.05.2013 e o Google lança seu serviço de Streaming de Música...
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E no Brasil???
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Aproveitem sempre a onda no momento certo e se preparem para a próxima onda….