TELEMATICS EVANGELIST CONCEPT©

Joel Andrew HoffmannHoffmann Group ConsultingMarch 2008

PROBLEM

STATEMEN

TBackground Non-negotiable Automaker Requirements

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HOFFMANN GROUP 2008

Transparent Solution Required – Not A Bag Of Parts

• Expanded value chain from automotive model

• Solution oriented application framework needed

• Partnerships needed between key providers – not traditional buy-sell relationship

• Cost distribution agreement required across partners – leads to consumer pricing

SOLU

TION

A New Role – Regional Evangelist

Global Evangelist

Charting Global Waters

Marketing Strategy

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HOFFMANN GROUP 2008

Corporate Competency Center• Collect market information• Target cross cutting customers• Align and promote all relevant materials

for business development teams• Span information globally

Central Staff with Strong Field Representation• Drive workshops and exhibitions• Aligning stakeholders in the market plan• Coordination with Marketing and Sales

Future Direction And Growth Into Additional Markets

Global Geographies Compete• Differing requirements affect perception of global

innovation• Automaker demographics and design activity vary• Common solution elements can be evangelized

Geo Specialization Can Be Managed• Japan – leads in embedded platforms and

availability of services• Europe – rich personal services and navigation

devices, innovation• North America – focused on safety applications and

common nationwide services, slow to adopt