Download - Tennis australia
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Do something Australian on Australia Day -
Play Tennis
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Tennis is . . .
A sport for everyoneall ages, all abilities and all
cultures
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Participation Strategy. . .
• Efficient Program delivery
• Competition development
• Converting interest
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Objectives of the pilot
Create
Connect
Promote
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South Australia
Grange Lawn Tennis
Club
NSW
Chatswood Tennis
Club
ACT
Melba Tennis Club
Victoria
Melbourne Park&
Sunshine Park
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Creating opportunities . . .
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Connecting communities . . .
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Promoting cultural diversity and Australian Culture. . .
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Australia Day.xspf
video
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Legacy of the Pilot
Established Connections- councils- community groups - government departments
Strengthen - engagement- sense of community Increased - participation - exposure- awareness - club growth opportunities
As a result. . .
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Legacy of the Pilot . . .
Case Study – Sunshine Park, Victoria
• Council connection
• Community groups
• New and returned members
•New tennis programs
•Proven experience and success
•New courts
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Legacy of the Pilot . . .
Case Study – Chatswood Tennis Club, Sydney
• Community relationship
• New and returned members – over 200
•Over 1200 enquiries
•Leverage of National campaigns
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Challenges . . .
• Drivers
•Volunteers
•Timing
•Sustainability
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Tennis Australia is . . .
Committed to creating a year round presence in the local community clubs through a five year community engagement program.
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•Healthier, more socially connected communities
•Sustainable ‘open community clubs’
•‘Do something Australian on Australia Day- play tennis’ will be known by all Australians.
As a result by 2017...
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How will we get there?
250 Local Community
Organisers
60,000+hours
Local Community Organisers will be employed to create, connect, promote and coordinate open play opportunities for new Australians and people from diverse multicultural backgrounds ...
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Strong existing network
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Projected growth . . . Targeted , scaled and populous. . .
One venue = 200 participants for each Australia Day celebration
240 hours of free year round community activity
Program Delivery 5 venues 50 venues 100 venues 200 venues 250 venues
Access hours 30 12,000 24,000 48,000 60,000
People engaged 800 20,000 40,000 80,000 100,000
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Existing PR campaigns
Sponsorship/PartnersTennis Australia is committed to engaging a
sponsor and federal funding
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Build sustainable communities through tennis
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