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Teresa Torres www.ProductTalk.org {@ttorres
An Introduction to Modern Product Discovery
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@ttorres2
Product Discovery Product DeliveryDeciding what to build. Building it.
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@ttorres3
Product Discovery Product DeliveryDeciding what to build. Building it.
Goal: Ship fast.
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@ttorres4
Product Discovery Product DeliveryDeciding what to build. Building it.
Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration
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@ttorres5
Product Discovery Product DeliveryDeciding what to build. Building it.
Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration
?
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@ttorres
Product discovery has had a similar
evolution.
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@ttorres7
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@ttorres8
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@ttorres9
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@ttorres10
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@ttorres11
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@ttorres12
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@ttorres
It’s been a good couple of decades for product discovery.
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@ttorres14
Product DiscoveryDeciding what to build.Goal: Learn fast.
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@ttorres15
Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?
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@ttorres16
Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it?
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@ttorres17
Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?
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@ttorres18
Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?
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@ttorres19
Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving toward a desired outcome?
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@ttorres20
Product DiscoveryDeciding what to build.Goal: Learn fast.
Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving a desired outcome?
Output
Outcomes
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@ttorres21
The Opportunity Solution TreeDefine a Clear Desired Outcome
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@ttorres22
The Opportunity Solution TreeDefine a Clear Desired Outcome
Discover Opportunities to Drive that Desired Outcome
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@ttorres23
The Opportunity Solution TreeDefine a Clear Desired Outcome
Discover Opportunities to Drive that Desired Outcome
Discover Solutions that Deliver on Those Opportunities
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@ttorres24
The Opportunity Solution Tree
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@ttorres25
Continuous Product Discovery
• Smaller pieces of research
• Conducted every week
• Make product decisions on sets of signals
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Teresa TorresProduct Discovery Coach{
ProductTalk.org@ttorres
Let’s keep the conversation going.