Download - the 21st Century's Town Crier - Gaudette
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Municipal Outreach
The 21st Century's Town Crier
Rick GaudetteMass Recycle BoardRecycleBank [email protected]
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The Medieval Town Crier
Chief means of communicating news.
Makes announcements in the streets where people congregated.
Dress elaborately to stand out.Rang a bell to attract attention.Repeated cry- hear ye, hear ye
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Medieval Tools
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20th Century Town CrierSeveral ways of outbound
communication.Announce where people
congregate.Elaborate and exaggerate to
stand out.Do anything to attract brand
attention.Repeated cries - buy now, act now.
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20th Century ToolsNewspapers and MagazinesRoadside Signs and BillboardsPosters, Leaflets and FlyersLocal Radio and TelevisionWebsites (156M)
Internet Advertising (Google)
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What’s new? Social Media Stats Gen Y (mid 1970-2000)
◦ outnumber Baby Boomers this year.◦ 96% have joined a social network.
Years to Reach 50 millions Users: ◦ Radio (38 Years), TV (13 Years).◦ Internet (4 Years), iPod (3 Years).◦ Facebook -100 M in under (9 months). (300M
now)YouTube the #2 largest search engine.Wikipedia has over 13 million articles 200,000,000 Blogs 54% post content or tweet
daily
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21st Century Landscape
Creation and exchange of user generated content
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21st Century Town CrierMany means of communication.Many places where people
congregate.New rules to stand out or to hide.Messages easily heard or lost.
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21st Century Town CrierIt is not just about the toolsIt is still about
◦Building Relationship ◦Creating Trust◦Exchanging information
But the tools enable the Town crier◦Faster, less control, ◦user generated, persistent.
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21st Century Tools
Social Networks
Podcasts Blogs Video
Face book 350MLinked in 60MMy Space 130 MTwitter 250MClassmates- 50MGoogle Buzz new
Podcast alleyIPod
Blogger.comGreen- 2706 Gist WonkWiki- wikipedia
You Tube 1.2B v/dViddlerFlickr 32MVimeo 3.1M
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Much has changed and much has not
Who - know your audience. (City-data, Wikipedia, US census)
What - want them to do (act, educate, advocate…)
When - action takes place (event, continual…)
Where - it happens (store, home, work)
How - to reach them (20th and 21st century tools)+
My only Handout!
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Finding a Winning Combination
Aware EducateLaunch Activate Motivate
PressCableNewspaperEditorial Cart /Door
Direct mail 800 Support
Green schools
Web site (2)
You Tube Face bookTwitter…
EmailNews letter
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The 3C’s of the 21st CenturyClients- its about them
◦ Better understanding- “Survey monkey”
Channels - lots of ways to reach◦ Traditional outreach◦ Web presence◦ Social Media interaction
Collaboration- interactive◦ When to use and how to choose.