When marketing to movers there are 3 windows of opportunity: the period after a home is listed, the 1-6 week period leading up to moving day, and the period from move-in to about 6 months after. This means big opportunity for marketers who send the right offers through the right channels, at the right time - before the competition does.
phase 1LISTING-PENDING SALE
During this time consumers are fixing up their current home to prepare it for sale and researching financing options for their next home.You can ensure your messaging is relevant to your prospects by using data append services to see what life changes preempted the move. Common events include; marriage, divorce, new child, children reaching college age, retirement, new job, and change in wealth.
Window of Opportunity for:
Cleaning Services
Home Improvement Retailers
Home Improvement Services
Mortgage & Financial Companies
Moving Companies
Painters
phase 21-6 WEEKS BEFORE MOVE-IN
During this time consumers are deciding which services to carry over to their new home or switch providers. It’s critical that providers both looking to conquest and retain customers hone in with relevant and timely offers.
Window of Opportunity for:
Private Utilities Providers
Packers/Movers/Storage
Furniture & Appliance Retailers
Insurance Providers
Home Warranty Providers
Satellite & Cable Services
Telecommunications Services
phase 21-6 WEEKS BEFORE MOVE-IN
Window of Opportunity for:
Private Utilities Providers
Packers/Movers/Storage
Furniture & Appliance Retailers
Insurance Providers
Home Warranty Providers
Satellite & Cable Services
Telecommunications Services
Most mover tips suggest selling larger pieces during this time to ease the hassle of moving. Retailers can encourage pre-movers by offering discounted deliveries and other special offers.
phase 21-6 WEEKS BEFORE MOVE-IN
Window of Opportunity for:
Private Utilities Providers
Packers/Movers/Storage
Furniture & Appliance Retailers
Insurance Providers
Home Warranty Providers
Satellite & Cable Services
Telecommunications Services
of pre-movers use the first vendor that contacts them for
home communications services, regardless of their satisfaction
with their current provider.
85%
phase 30-6 MONTHS AFTER MOVE-IN
Window of Opportunity for:Healthcare Providers
Childcare Providers
Local Banking
Home Improvement
Local Grocery/Retail
Hair Stylists
Landscaping
Auto Repair
Veterinarians
Dentists
Fitness Clubs
During this time consumers are choosing new providers for common daily services, and for less time sensitive new home purchases.
During this 6 month window movers will spend more than the average consumer will spend in 3 years.
Learn more about marketing to movers during all stages at
www.datamentors.com