Transcript
- Slide 1
- The Advertising Campaigns of the 1901/2 Tobacco War and Ogdens of Liverpool Howard Cox
- Slide 2
- Significant outcomes of the Tobacco War included the formation of:- Imperial Tobacco Co (1901) British American Tobacco Co. (1902)
- Slide 3
- Final legacy of Tobacco War was Ogdens litigation
- Slide 4
- The Ogdens Archive Papers
- Slide 5
- Guinea Gold Ogdens leading brand selling at 10 for 3d Heavily advertised in the press during late 1890s
- Slide 6
- Hand-rolled Egyptian Cigarettes popularised modern form of smoking
- Slide 7
- James Dukes American Tobacco Co developed a substantial export trade in the UK during the 1890s
- Slide 8
- The Great Tobacco Deal Harmony and Approval Ogdens sell-out to ATC in Sept 1901
- Slide 9
- Tabs were Ogdens brand in the 5 for 1d segment
- Slide 10
- Ogdens Annual Cigarette Sales 1900-1903 Source: Ogdens Daily Sales Ledger Ref: 380 OGD/5/5/2/1
- Slide 11
- Imported American cigarettes competed in the 10 for 3d segment Sweet Caporal made significant inroads in the UK market at the expense of Guinea Gold
- Slide 12
- Creation of BAT led the Ogdens firm to be sold to Imperial But its export business became an important UK element of BAT