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The American Apparel StoryBeck Craft
ID 4413 Retail Design
Fall 2013
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InspirationalPhotosConceptual
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Inspirational
PhotosConceptual
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InspirationalPhotosInteriors
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InspirationalPhotosInteriors
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Inspirational
PhotosFurniture,Fixtures andEquipment
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DesignConceptObjectives
Create a sustainable space using eco-friendly materials, localproducts, and recyclable furniture in order to reflect AmericanApparels mission to uphold our responsibility to the environment.
Reflect the American Apparel spirit of individuality and pushingboundaries within their space to create a fun, bold and hipenvironment for youth who want to make a difference with theirshopping choices.
Push the ideas of a normal retail experience with the use oftechnology and design to create a space that inspires as well assells.
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DesignStatement
The American Apparel retail project organizes the story ofAmerican Apparel and the American Dream through their storeswith the use of design elements such as graphics, technology,
focal points and architectural elements. Conveying the values ofthe company in ways that the customer feels part of the brandwas at most importance. By using sustainable materials andrecycled content finishes and furniture we can express theirmessage of respecting the future. Expressing their story connectsthe customer to their product, which they proudly manufacture inthe U.S.A.
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RetailTechnology
Interactive Touch Screens Interactive Mirrors
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Sketches
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Sketches
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Sketches
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Sketches
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Sketches
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Sketches
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MerchandisingBlock Plans
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MerchandisingBlock Plans
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MerchandisingBlock Plans
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PreliminarySpace Plans
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PreliminarySpace Plans
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PreliminarySpace Plans
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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