TERESA PALMER, ACTRESS
THE ARTISTRYSIGNATURE
FOUNDATION GUIDE
®
HOW TO CHOOSE THE FOUNDATION THAT IS RIGHT FOR YOUThe critical link between skincare and makeup is foundation. It prepares skin for any
makeup look by creating a flawless complexion. The right foundation enhances skin’s
natural look by camouflaging imperfections and evening out skin tone. Finding it is
easier than you think.
1. The ARTISTRY® Signature Foundation Finder ensures you get exactly what you
need in terms of coverage, finish and benefits.
2. The ARTISTRY Signature Shade Finder and Shade Matching Tool makes it simple
to find the right shade by helping you understand your skin’s Level and Undertone.
3. The ARTISTRY Signature Shade Conversion Tool uses your current foundation
shade to find a corresponding shade in any other ARTISTRY foundation formula.
By combining these three simple tools you will be able to quickly and easily determine
your perfect ARTISTRY foundation formula and shade.
TERESA PALMER, ACTRESS
FIN
ISH Matte
Natural
Radiant
All-Day-Wearing
ARTISTRY YOUTH XTEND ®
Lifting Smoothing Foundation*
ARTISTRY EXACT FIT ®
Powder Foundation*
1. THE ARTISTRY® SIGNATURE FOUNDATION FINDERTo enhance and perfect your skin, for a natural, beautiful look, it’s important to find a foundation
formulated for your desired coverage, finish, and skin benefits. The ARTISTRY Signature
Foundation Finder, invented by ARTISTRY scientists and Global Makeup Artist Rick DiCecca, was
especially designed to help you choose the foundation for your specific needs.
COVERAGEHow much coverage do you want to even your skin and cover imperfections?
SHEER – lightweight to leave your natural skin visible while helping to slightly even skin tone.
MEDIUM – more coverage to camouflage imperfections and even skin tone.
FULL – the most coverage, with a perfected, completely natural look.
*Our buildable formulas enable you to layer until you achieve the amount of coverage you desire.
FINISHHow do you want the foundation to look on your skin?
Matte – smooth, perfected look with no shimmer or shine.
Natural – not dewy, yet not matte, with no sheen.
Radiant – a glowing, luminous look.
BENEFITSCan a foundation help perfect your skin, beyond coverage and finish? ARTISTRY foundations
also address specific skin concerns, from anti-ageing to hydration to lifting and firming, among
others. To find the foundation that address the specific benefits that are important to you,
consult the benefits chart on the next page.
PA
CO
VE
RA
GE
Sheer
Medium
Full
BE
NE
FIT
S
Anti-Ageing
Radiance
Brightening / Illuminating
Hydrating
Lifting /Firming
Oil Control / Shine Prevention
SPF 2015
+++++ +++ +++
20 25
INSTRUCTIONSLet’s find the right foundation for you. First, scan the left column and decide which types of Coverage,
Finish and Benefits are most important. Then read across the top to find the foundation that meets your needs.
ARTISTRY IDEAL RADIANCE ®
Illuminating CC Cream*
Priming
ARTISTRY EXACT FIT ®
Longwearing Foundation
24-Hour Wearing
1
2
3
45
6
LEVE
L
UNDERTONE
L1*N1
L2*N1
L2*N2
L3*N1
L4*N1
L5*N1
COOL
L1*C1
L2*C1
L6*N1
NEUTRAL
L1*W1
L1*W2
L2*W1
L3*W1
L4*W1
L5*W1
L6*W1
WARM
2. THE ARTISTRY® SIGNATURE SHADE FINDER
The combination of Level & Undertone is what will determine your perfect shade. In the chart
above, match your Level in the left column with your Undertone. For example, if your skin tone
Level is Level 1, and your undertone is Warm, you would be L1*W1 (lightest) or L1*W2 (slightly
darker than L1*W1).
UNDERTONEThe amount of warmth vs. coolness in your
complexion. ARTISTRY Foundations are
divided into three groupings based
on undertone.
WARM (W) : For skin that has a golden or
olive hue, with wrist veins that appear more
green than blue. Wearing browns, dark
greens, oranges or yellows suits you.
NEUTRAL (N) : For skin that has an
even-toned, neutral hue that is neither
pink nor golden, with wrist veins that appear
a little green and also a little blue. Wearing
any colour suits you.
COOL (C) : For skin that has a pink or rosy
hue, with wrist veins that appear more blue
than green. Wearing pinks, purples, blues
and whites suits you.
LEVELThe depth of your natural skin tone. Natural
skin tones vary, so ARTISTRY Foundations are
categorized into 6 natural levels – from light to
dark – to make finding your shade easy and
more accurate.
Choose the row of swatches in the ARTISTRY
Signature Shade Finder which most closely
matches your natural depth of skin colour.
Here is an easy way to gauge:
LEVEL 1 (L1) = LIGHT
LEVEL 2 (L2) = LIGHT-MEDIUM
LEVEL 3 (L3) = MEDIUM
LEVEL 4 (L4) = MEDIUM-DEEP
LEVEL 5 (L5) = DEEP
LEVEL 6 (L6) = VERY DEEP
Exclusive ARTISTRY F.A.C.E.S. Technology was used to develop 17 shades that accurately
match skin tones around the world. Finding the shade that’s flattering and true is as simple as
understanding your shade Level and determining your Undertone, using the ARTISTRY Signature
Shade Finder.
WARM NEUTRAL COOL
ARTISTRY EXACT FIT® Beauty Balm Perfecting Primer
Discover the exclusive breakthrough, colour-correcting formula for luminous, natural-looking skin. It combines the brightening and protective powers of a skincare product with the complexion-perfecting properties of a foundation. SPF 25 UVB/UVA PA+++
ARTISTRY EXACT FIT® Translucent Pressed Powder
Luxurious, silky powder transforms skin with translucent coverage and seamless universal shade match. ARTISTRY EXACT FIT Blend is finely balanced with Tahitian Pearls and Optical Prisms to mimic the look of real skin. Also helps improve foundation wear, prevent shine, and provide perfect touch-ups on the go.
ARTISTRY EXACT FIT® Powder FoundationTransform skin impeccably with medium-buildable coverage. This luxurious formula mimics the look of real skin and contains the ARTISTRY EXACT FIT Blend finely balanced with Tahitian Pearls and Optical Prisms for a matte finish. Rare Amazonian Minerals keep skin looking velvety soft for a refined, perfected complexion all day with an invisibly seamless fit. SPF 20 UVB/UVA PA+++
ARTISTRY YOUTH XTEND® Lifting Smoothing Foundation
ARTISTRY YOUTH XTEND is the most advanced ARTISTRY anti-ageing foundation ever. The High Resolution Light Reflecting Optics instantly soften the look of fine lines and wrinkles, while giving skin a youthful and vibrant radiance. SPF 20 UVB/UVA PA+++
ARTISTRY EXACT FIT® Loose Powder
Containing the ARTISTRY EXACT FIT Blend of Tahitian Pearls and Optical Prisms, this silky loose powder mimics the look of real skin for an ideal complexion with an invisible, seamless fit. Whether worn alone or as a setting powder, skin looks perfected and luminous. Suitable for all skin types, including sensitive skin.
ARTISTRY IDEAL RADIANCE® Illuminating CC Cream
ARTISTRY Concealer
ARTISTRY EXACT FIT® Longwearing Foundation
ARTISTRY®
FACE PORTFOLIORead about all of the ARTISTRY face products mentioned in this guide.
Designed with exclusive Ideal Shade Technology, this concealer adjusts to fit your skin tone so dark circles and discolouration virtually disappear. Protective Complexion Barrier neutralizes free radicals to help protect skin from environmental stress and prevent visible signs of premature ageing. SPF 15 UVB/UVA PA++
Locks in the 24-hour look of flawless perfection. Precisely calibrated pigments are expertly time-and-climate-controlled to stay in place, defeat heat and humidity through any activity. Nourishing formula delivers round-the-clock comfort wear. SPF 15 UVB/UVA PA+++
The first-ever ARTISTRY makeup primer harnesses the power of three benefits in one: it primes, perfects, and hydrates. When used under foundation, makeup glides and blends more easily, and extends the wear of your foundation. SPF 25 UVB/UVA PA+++
W
W
W
W
W
W
N
N
N
N
N
N
C
C
C
C
C
C
N E W *
LE
VE
L/U
ND
ER
TO
NE
Light-Medium
Light-Medium
ARTISTRYEXACT FIT® Longwearing Foundation
L6*N1 Walnut
L5*W1 Cappuccino
L4*W1 Brulee
L4*N1 Golden
L3*N1 Tawny
L3*W1 Soleil
L2*N1 Ochre
L2*N2 Natural
L2*C1 Chiffon
L2*W1 Sand
L1*N1 Bisque
L1*C1 Chablis
L1*W1 Buff
1LIGHT
4MEDIUM-
DEEP
5DEEP
6VERY DEEP
2 LIGHT-
MEDIUM
3MEDIUM
L1*W2 Cream
L1*N1 Bisque
L2*N1 Ochre
L2*N2 Natural
L3*N1 Tawny
L4*N1 Golden
L1*C1 Chablis
L2*C1 Chiffon
L6*N1 Walnut
L2*W1 Sand
L3*W1 Soleil
L4*W1 Brulee
L5*W1 Cappuccino
ARTISTRY EXACT FIT®
Powder Foundation
Fair
Fair
Fair
Fair
Fair
Fair
Fair
Fair
ARTISTRYEXACT FIT®
Loose Powder
ARTISTRY EXACT FIT® Beauty Balm
Perfecting Primer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer
Sheer*
Sheer*
Sheer*
Sheer*
L1*N1 Bisque
L2*N1 Ochre
L2*N2 Natural
L3*N1 Tawny
L4*N1 Golden
L1*C1 Chablis
L2*C1 Chiffon
L6*N1 Walnut
L2*W1 Sand
L3*W1 Soleil
L4*W1 Brulee
L5*W1 Cappuccino
L6*W1 Mink
ARTISTRYYOUTH XTEND® Lifting Smoothing
Foundation
ARTISTRY IDEAL RADIANCE®
Illuminating CC Cream
Light
Light
Light
Light-Medium
Light-Medium
Light-Medium
*Recommend to wear solely as primer
**Discontinued
Champagne
Chablis, Cameo
Plush
Soleil
Bronze
Natural
Linen
Golden
ARTISTRY® Hydrating
Foundation**
Plush
Soleil
Bronze
Natural
Linen
Golden
ARTISTRYBalancing
Foundation**
Champagne
Chablis, Cameo
Sheer*
Sheer*
Sheer
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
Translucent
ARTISTRYEXACT FIT® Translucent
Pressed Powder
Fair
Fair
Fair
Fair
Medium
Medium
Medium
Deep
Deep
Deep
ARTISTRY® Concealer
INSTRUCTIONS
1. If you are a user of an existing ARTISTRY® foundation, you can determine
what shade you should wear in any other ARTISTRY foundation by locating
your formula across the top, locating your shade in the column below and then
move to the far left to find your corresponding ARTISTRY foundation shade.
2. To be certain you have selected the right shade, use the Signature Shade
Matching Tool, swatch the jawline with your new foundation selection to make
sure you have found your perfect match.
3. Once you have found the row of your Level, move to the far right to discover
which CC or BB Cream, Powder or Concealer matches your skin tone based on
the same level as your new foundation formula.
4. THE ARTISTRY®
SIGNATURE SHADE CONVERSION TOOL Now that you have identified your ideal shade in ARTISTRY Signature Foundation
Guide, you’ll be able to find the corresponding shade in any ARTISTRY face product.
Order through your Amway Independent Business Owner
Distributor Name:
Contact Information:
Personal Retail Website:
Exclusively from To find an Amway distributor call 1800 45 46 47 or 0800 611 611 (NZ) or visit amway.com.au or amway.co.nz
VS/QO 268232 Foundations Booklet 5PK February 2016
F O R W A R D B E A U T Y®