![Page 1: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/1.jpg)
The best advertising,does not alwayslook like advertising.
tirsdag 11. september 12
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@thomasmoen
tirsdag 11. september 12
![Page 3: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/3.jpg)
DIST Creative Prisvinnende (Cannes, Eurobest etc)20 ansatte, en del av Aegis Media Norge«Årets mest nytenkende byrå 2012»
tirsdag 11. september 12
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tirsdag 11. september 12
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tirsdag 11. september 12
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tirsdag 11. september 12
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tirsdag 11. september 12
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tirsdag 11. september 12
![Page 9: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/9.jpg)
tirsdag 11. september 12
![Page 10: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/10.jpg)
Idê først, så konsept - deretter kanalvalg.
tirsdag 11. september 12
![Page 11: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/11.jpg)
tirsdag 11. september 12
![Page 12: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/12.jpg)
Reklame trenger ikke se ut som reklame for å fungere.
tirsdag 11. september 12
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Det fungerer ofte bedre når det ikke ser ut som reklame.
tirsdag 11. september 12
![Page 14: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/14.jpg)
Idê først, så konsept - deretter kanalvalg.
tirsdag 11. september 12
![Page 15: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/15.jpg)
Folk er lei Facebook konkurranser og annet mas.
tirsdag 11. september 12
![Page 16: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/16.jpg)
Fuck viral!
tirsdag 11. september 12
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Det handler ikke lenger om at flest mulig skal se dittbudskap, det handler om at de riktige skal se det - og at de skal
engasjere seg, for sin egen del.
tirsdag 11. september 12
![Page 18: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/18.jpg)
from DIST Creative
tirsdag 11. september 12
![Page 19: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/19.jpg)
tirsdag 11. september 12
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tirsdag 11. september 12
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tirsdag 11. september 12
![Page 22: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/22.jpg)
tirsdag 11. september 12
![Page 23: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/23.jpg)
tirsdag 11. september 12
![Page 24: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/24.jpg)
from DIST Creative
tirsdag 11. september 12
![Page 25: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/25.jpg)
tirsdag 11. september 12
![Page 26: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/26.jpg)
Så hvordan skape anderledes reklame - som fungerer?
tirsdag 11. september 12
![Page 27: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/27.jpg)
Disruptive1
tirsdag 11. september 12
![Page 28: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/28.jpg)
Transparent2
tirsdag 11. september 12
![Page 29: "The best advertisting, does not alway look like advertising." Webbdagarna, Göteborg 2012 - Thomas Moen](https://reader036.vdocuments.net/reader036/viewer/2022070302/54806d0b5906b503298b4708/html5/thumbnails/29.jpg)
Kunden er helten3
tirsdag 11. september 12
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Be safe, take risks4
tirsdag 11. september 12
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tirsdag 11. september 12
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]tvÖâxÄ|Çx ^xÇÇxwçtirsdag 11. september 12
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7FH tirsdag 11. september 12
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7EDD?CCC tirsdag 11. september 12
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ECC7tirsdag 11. september 12
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DFC CCC> x~áxÅÑÄtÜxÜtirsdag 11. september 12
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EI CCC CCC 7tirsdag 11. september 12
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Hvis du ikke har noe å si, hold kjeft -og skap noe det er verdt å prate om.
- Petter Gulli, Executive Creative Director - Carat Norge
tirsdag 11. september 12
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hva tycks? - tweet meg! @thomasmoen
tirsdag 11. september 12