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The Business impact of Social Media@DavidSimpson_#QuickBooksAlbion
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Vital stats #QuickBooksAlbion
SIMPSON7Digital marketing and rich media space for 10 yearsWorked with SMBs and Enterprise on local and global scalesSnr. Account Director at Brands2Life Creative and technical developersBrand strategy and planning Developing connected communication approaches
Todays session24 December, 20144lorem#QuickBooksAlbion
The social conversation24 December, 20145#QuickBooksAlbion
Is social media relevant to my business?#QuickBooksAlbion
Perceptions of social media 24 December, 20147#QuickBooksAlbion
Perceptions of social media 24 December, 20148#QuickBooksAlbion
Perceptions of social media 24 December, 20149#QuickBooksAlbion
Whos on social?#QuickBooksAlbion
The numbers add up
71% of people use mobile to access social media52% Female
48% Male
More than 1 in 5 Britons will use Twitter this year
91% of people have gone into a store because of an online experience72% of consumers trust online reviews as much as personal recommendations
Most active age group25-34 followed by 18-24
78% of consumers say that the posts made by companies on social media influence their purchases
http://blogs.adobe.com/digitalmarketing/mobile/adobe-2013-mobile-consumer-survey-71-of-people-use-mobile-to-access-social-media/ http://www.statista.com/statistics/300372/uk-profession-related-social-media-usage/http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdfhttps://blog.twitter.com/en-gb/2014/more-than-80-of-smes-recommend-twitter-for-businessThe@Nielsenstudy underlines why so many SMEs are willing to endorse Twitter. It found that 72% of surveyed business users say Twitter is important to their marketing strategy, and has positively affected their bottom line.93% of those surveyed say the platform easy to use.http://www.theguardian.com/technology/2014/feb/20/twitter-uk-active-users-2014 11
Familiar faces
Content matters#QuickBooksAlbion
Social done well#QuickBooksAlbionPaddy power
The social conversation
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https://twitter.com/ArenaFlowers
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Social done well#QuickBooksAlbionhttps://www.youtube.com/watch?v=ZUG9qYTJMsI http://www.dollarshaveclub.com/
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KNOW YOUR AUDIENCE
The social mix#QuickBooksAlbion
How can you use these channels?
Audiences want a conversational experience with interactive contentUse Facebook as a way to express your brands personalityParticipate with users who engage with your content promote interactionPost content every 1-2 days
Reach out to customers and prospectsTake advantage of the ads facilityContent should be professional, attractive and sharable, but humanReal time CRM opportunityUse #hashtags to tap into conversations taking placePost content every 1-2 days
Setup a professional page using a google email account Tap into the google ecosystem of collaboration and cloud toolsPost often with optimized content Take advantage of Google authorship to support SEO impact Make strategic use of #hashtags Post 1-2 every week
Build personal networks, prospective employees and critically customersContent should be professional and thought leadership focusedJoin conversations taking place in groups to push your own thoughts and your brandPost 1-2 every week
Social as part of the marketing mix
Nourishment/ConsiderationEngagement/participationBusiness impactAwareness
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KeepingUpWithTheBooks.co.uk
Mobile potential#QuickBooksAlbion
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Oasis re-releases (What's the Story) Morning Glory with augmented reality
Future Gazing#QuickBooksAlbion
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Closing thoughts#QuickBooksAlbion
Offer real insight on your business that people can't get elsewhere; know your audience!1-2 times per day
Use social measurement tools understand impact and prove an ROI to your business Set targets! Use #Trends to identify who is posting content that you/your company may be interested in e.g.
#WBA #birminghambusiness #SmallBusinessSaturday #QuickBooksAlbion
Top tips when using socialRespond to people who interact with your content in real time
Llike, retweet, favourite & follow back
Having Twitter and LinkedIn apps on your smart phone will help you keep on top of this
Connect with as many people as possible! LinkedIn, Twitter and Facebook in particular are key tools that you can use to begin to build meaningful networks and relations with clients and prospects#QuickBooksAlbion
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The Business impact of Social Media@DavidSimpson_#QuickBooksAlbion