Download - The Changing Landscape of Digital Banking
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THE CHANGING
LANDSCAPE OF
DIGITAL BANKING
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BANKING IS
BECOMING
MORE MOBILE
Due to the increase in
smartphone and tablet
users; a four-year trend
shows an increase
in preferences for
online banking.
39%prefer to do theirbanking online
60%of the U.S. populationown smartphones
Sources: http://www.aba.com/Press/Pages/100912PreferredBankingMethods.aspxhttp://www.comscore.com/Insights/Press_Releases/2013/6/comScore_Reports_May_2013_U.S._Smartphone_subscriber_Market_Share
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3
MOBILE GAINS
TRACTION WITH
CONSUMERS
The main drivers behind
the increase in mobile
banking popularity are
customers in the 18-34
age demographic.
48%of smartphone owners have used mobile banking in the past 12 months
Sources: http://www.aba.com/Press/Pages/100912PreferredBankingMethods.aspxhttp://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201303.pdf
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4
CUSTOMERS NEED
MOBILE OPTIMIZATION
40% of consumers will
turn to a competitor’s
website if their current
financial institution’s
site isn’t optimized for
mobile devices.
Sources: http://ssl.gstatic.com/think/docs/mobile-banking-trends-2012_research-studies.pdf
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5
UNDERSTAND YOUR CUSTOMERS AND THE DIGITAL BANKING LANDSCAPE
Making digital-banking touch points
convenient requires understanding the
most productive uses for each specific
channel the customer employs to access
the financial institution.
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6
Want to learn how
you can be on the
front-end of the
digital banking
revolution?
Visit us online at www2.csiweb.com/digital-bankingto download the full white paper!