Download - The Conversation Company
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@Steven_insites [email protected]
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Conversations
are the driver of
business growth.
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You have l oads o f
Unused Conversation
Potential !
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We are facing a checklist attitude ………………………………………….………..……………..…………………………………………
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Twitter is full of lonely branded accounts
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Even the best campaigns have Unused Conversation Potential
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Open your
eyes & ears
Start looking
for your Unused
Conversation
Potential.
It’s everywhere.
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The Conversation Company
optimizes the conversation potential
Towards a
Conversation Company ………………………………………….………..……………..…………………………………………
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Conversation Company
boosts your business through:
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People
Culture
Social Media
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Company Culture is
the Conversation Guide
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Brand positioning
is the long term effect
of company culture ……………………………………………………….…
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Company Culture is
NOT about being FUN ……………………………………………………….…
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Company Culture
is about having a
clear identity and
staying loyal to it in
everything you do. ……………………………………………………….…
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These guys are pretty
serious about it And they outperform the market.
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Company Culture
is the only long
term strategy of
the Conversation
Company ………………………………………………
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Every company has it’s
stories and ambassadors,
like Nike’s Ekins.
Capitalize on these stories
and turn your employees in
an army of ambassadors.
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A remarkable company
culture works.
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Conversation Company
boosts your business through:
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Culture
Social Media People …………………………
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Where does every
conversation start? ………………………………………..….…
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In the Conversation age, PEOPLE are the media
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28% Is happy, but not talking.
Unused Conversation Potential:
Customers ………………………………………….………..……………..…………………………………………
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40% Is proud, but is not talking.
Unused Conversation Potential:
Employees ………………………………………….………..……………..…………………………………………
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Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
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Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
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Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Customer experience
Proud
company
Conversation
company
Boring
company
Adored
company
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………………………………….
Be like Prince,
and really love
your fans.
They will love
you back. ………………………………….
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Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Culture
& n
ew
s c
onte
nt
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Help them
In being proud
about their
own job
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Can employees use social media? ………………………………………….………..……………..…………………………………………
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The magic words:
Train & facilitate
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Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Connections lead to growth (McKinsey)
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Become an
open kitchen
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Transparency is a strength,
not a threat
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People are a strength,
not a threat
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Conversation Company
boosts your business through:
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
People
Culture
Social Media ……………………………….……
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Social Media are NOT the goal ………………………………………….………..……………..…………………………………………
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Social Media are the perfect partner of
the Conversation Company
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Until now, we
only used the
first dimension
of their power …………………………………………
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First dimension: people to build reach
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We have seen
amazing campaigns
where people create
additional reach ……………………………………………
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Second dimension: Collaboration
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Great stuff!
But… ……………………….…
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Co-Creation is NOT enough
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Co-creation is often
too opportunistic.
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From Co-Creation
to Collaboration ………………………………………
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Structural Collaboration
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Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
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Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
Current focus of
most companies
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Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
All four
quadrants have
value
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Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
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Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
w
Hig
h
Consumer
consulting
board
Conversations
Broad, open
Collaboration
Customer
Experience
Content
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OPEN AUTHENTIC POSITIVE
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A true people centric Company Culture
Employees Customers
Collaboration
Content
Conversations
Customer Experience
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A true people centric Company Culture
Employees Customers
Collaboration
Content
Conversations
Customer Experience
Customer Experience is about what you DO,
Not whay you SAY.
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Unused Conversation Potential:
Customer Experience ………………………………………….………..……………..…………………………………………
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Service schizophrenia
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Customer Experience The science of managing
expectations.
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Customer Experience …………………………………………..
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A true people centric Company Culture
Employees Customers
Conversation Management is about
observing, facilitating & joining.
Conversations
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Conversation ………………………………………..……..…
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A true people centric Company Culture
Employees Customers
Content should be the start of a good conversation
Content
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Content does NOT equal campaign
Unused Conversation Potential:
Content ………………………………………….………..……………..…………………………………………
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Content
Specific update,
project or campaign
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A true people centric Company Culture
Employees Customers
Collaboration is an extreme form of customer centricity.
Collaboration
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Consumers
are probably the
most effective
consultants your
company can hire.
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Collaboration
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Involve customers in
EVERYTHING you do.
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…………………………
They are
employees
that are
not on the
payroll …………………………
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@Steven_insites [email protected]
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Road to BECOME a
Conversation Company
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
ROADMAP to CHANGE
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Start now!
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Hours left to start your change. Good luck!
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Thank you! ………………………………………….………..……………..…………………………………………
linkedin.com/in/stevenvanbelleghem
@steven_insites [email protected]
Let’s connect on
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