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Page 1: The Death of the Church & State (And Why Brands Should be Cheering)

THE DEATH OF CHURCH AND STATE@rontite • Dx3 Canada • March 2, 2016

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THERE HAS TO BE ABETTER WAY.

FULL DISCLOSURE

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THERE HAS TO BE ABETTER WAY.

OCTOBER 16, 2015

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

CHURCH STATE

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THERE HAS TO BE ABETTER WAY.

NICHE CONTENT PART UN

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

NICHE CONTENT PART DEUX

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THERE HAS TO BE ABETTER WAY.

LOW COST OF PRODUCTION MASSIVE DISTRIBUTION

NICHE CONTENT

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

PEOPLE USED TO VOTE WITH THEIR WALLETS

NOW THEY VOTE WITH THEIR TIME

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

THE DEVICE BECOMES DA VICE

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

CONVERGENCE CREATES CONFLICTS

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

SORRY, BUB. WE DON’T TRUST YOU.

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THERE HAS TO BE ABETTER WAY.

TRUST IN BRANDS

2014: 62% 2015: 47%

The Edelman Trust Barometer, 2016

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

THE ANTI-ESTABLISHMENT MOVEMENT

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.DOLLAR SHAVE CLUB

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THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

ONE SIZE FITS ALL

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MOST POPULAR QUIZZES OF 2014:

1. Guess My Age.2. What Career You Should Actually Be?3. What Country in the World Best Fits Your Personality?4. Which Song was Actually Written About You? 5. What is the Colour of Your Aura?6. What State Do You Actually Belong In?7. What Colour is Your Aura?8. How Old Are You at Heart?

BuzzSumo, 2015THERE HAS TO BE ABETTER WAY.

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THERE HAS TO BE ABETTER WAY.

1. LOSING BATTLE FOR TIME 2. EXPENSIVE LEGACY SYSTEMS 3. CREATING CONVERGENCE CONFLICT 4. LACK OF TRUST 5. ANTI-ESTABLISHMENT MOVEMENT 6. LACK OF PERSONALIZED CONTENT 7. LACK OF NEWS PRODUCTS

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THERE HAS TO BE ABETTER WAY.

CHURCH STATE

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THERE HAS TO BE ABETTER WAY.

PEOPLE

BRANDSCONTENT

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THERE HAS TO BE ABETTER WAY.

PEOPLE

BRANDSCONTENT

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THERE HAS TO BE ABETTER WAY.

AdsContent

THE CONTENT SPECTRUM

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THERE HAS TO BE ABETTER WAY.

AdsContent

THE CONTENT SPECTRUM

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THERE HAS TO BE ABETTER WAY.

AdsContent

THE CONTENT SPECTRUM

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THERE HAS TO BE ABETTER WAY.

THE CONTENT SPECTRUM

AdsContent

GOOD SHIT

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THERE HAS TO BE ABETTER WAY.

THE CONTENT SPECTRUM

AdsContent

GOOD SHIT

THIS IS A GOOD THING

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THERE HAS TO BE ABETTER WAY.

BRANDS HAVE A BLATANT ULTERIOR

MOTIVE

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THERE HAS TO BE ABETTER WAY.

SMART BRANDS HAVE CONTENT

CREDIBILITY

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THERE HAS TO BE ABETTER WAY.

CONTENT CAN BE REVENUE NEUTRAL

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THERE HAS TO BE ABETTER WAY.

DISCOVERY/INSIGHTS

CREATIVE PLATFORM

CONTENT COMPOSITION

CALENDAR + KPI RECOS

THE BRAND BELIEF

Page 65: The Death of the Church & State (And Why Brands Should be Cheering)

@rontite

THANKS


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