Download - The digital revolution has only just begun
TheDigitalRevolu/onhasonlyJustBegun…
KateCarruthersSep2010
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What is social media?
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©2010katecarruthers.com 3Source: http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw
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A quick poll …
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A quick poll …
Whoisamemberofsocialnetwork?Whosekidsaremembers?Whoseparentsaremembers?Whosepetsaremembers?
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Digital World
Morethanhalfoftheworld’spopula/onisunder30
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FacebooktopsGoogleforUSInternettraffic
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Digital World
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AshtonKutcher&BritneySpearshavemoreTwiVerfollowersthanthepopula/onsof:
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Digital World
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AshtonKutcher&BritneySpearshavemoreTwiVerfollowersthanthepopula/onsof:
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Sweden
SwitzerlandIsraelIreland
NorwayPanama
Digital World
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50%ofmobileInternettrafficintheUKison
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Digital World
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Every4minutes>100hoursofvideowillbeuploadedto
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Digital World
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AmazonsoldmoreelectronicbooksfortheKindlethanphysicalbooksChristmas2009
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Digital World
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Ifyouwerepaid$1foreachpostedWikipediaar/cle,you’dmake$1,712.32perhour
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Digital World
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Source:hVp://mashable.com/2010/05/13/facebook‐facts‐infographic/
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Digital World
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everybody is doing it
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for everyday tasks
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even ‘old’ folks...
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Digital Community
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communications devices have changed
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communications devices have changed
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DigitalContentChanging Media Models
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BroadcastPrintTelevision
Mul/cast+
InternetFixed
Interac/veMobileLocalisedDialogue
DigitalContentChanging Media Models
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Convergence & Mobile Digital Devices
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a brave new world
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Digital content shifting...
From To
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Digital content shifting...
From To
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Source:hVp://ocw.mit.edu/OcwWeb/web/home/home/index.htm
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DigitalContentNew business models
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our dilemma
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Control is shifting ...
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Control is shifting ...
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OMG it’s even happening to kittens...
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Source:KevinKelly,hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
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Source:KevinKelly,hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
we’re seeing
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Source:MIT'sTechnologyReview:MappingtheInternet.,hVp://bigpicture.typepad.com/comments/images/2007/06/22/net_periphery.jpg
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We’re all busy doing our day jobs.
How can this all help us?
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Marke/ngvsDigitalMarke/ng
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People will say ...
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Marke/ngvsDigitalMarke/ng
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People will say ...
“Where’s your blog?”
“Why aren’t you on
Twitter?”
“You need a Facebook
page”
“You absolutely must be on [insert trendy
social platform name] now!”
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So many sites to choose from!
How to decide?
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See how ephemeral many of these sites are
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Marketing vs Digital Marketing
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Marketing vs Digital Marketing
• Oneway
• Monologue
• Hardtomeasure
• Expensive
• Longlead/mes
• Setandforget
• Twoway
• Dialogue
• Easiertomeasure
• Cheaper
• Shortlead/mes
• Constanttending
Digital means sharing control with the (former) audience
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Digital Ecosystem
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Digital Ecosystem
• Buildandreachouttoextendedcommunity:– Staff/Alumni
– Consumers
– Government
– Otherstakeholders,e.g.suppliers
• Fundraising
• Marke/ng
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Digital Ecosystem
• Buildandreachouttoextendedcommunity:– Staff/Alumni
– Consumers
– Government
– Otherstakeholders,e.g.suppliers
• Fundraising
• Marke/ng
• Eventorganisa/on
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Digital Ecosystem
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Hub = website
YouTube
EDM
Forums
SaaS
Flickr
Magazines
TV
News-papers
Radio
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Digital Ecosystem
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Hub = website
YouTube
EDM
Forums
SaaS
Flickr
Magazines
TV
News-papers
Radio
... an organic feedback loop
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Hub = website
YouTube
EDM
Forums
SaaS
Flickr
Magazines
TV
News-papers
Radio
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Social Media
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Social Media
ElementsthatbringwebsiteorblogcontentaliveToolsthatenablesharingofmessagesBuildingcommuni/esofinterestEnablingdialogueandcollabora/on
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Moves interaction from monologue to conversation
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What to do?
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Takeyour/me
Testthewaters
Asklotsofques/ons
Getgoodadvice
Takeadvicefrompeoplewithatrackrecord
Keeptheethosandethicsmind
What to do?
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Sources & Sites• ErikQualmanSocialMediaRevolu/on(Refresh2010)hVp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/
• PewReportonOlderAdultsandSocialMedia2010hVp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐
Media/Report.aspx
• PewReportonSocialMediaandYoungAdults2010hVp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐
Adults/Summary‐of‐Findings.aspx
• RateMyTeachersAustraliahVp://au.ratemyteachers.com/
• CliveThompsonontheNewLiteracyhVp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson
• WikinomicshVp://www.wikinomics.com/blog/index.php
• 2010HorizonReporthVp://wp.nmc.org/horizon2010/
• MorganStanleyInternetTrends2010hVp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/
Internet_Trends_041210.pdf
• PewFutureoftheInternet2010hVp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1
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Slides:www.slideshare.net/carruthk
Work:www.headshiu.com
Personal:www.katecarruthers.com
TwiVer:@kcarruthers
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