Download - The Digital Universe - New Zealand
SMARTPHONE PENETRATION 31%
68% OF SMARTPHONE OWNERS ACCESSED THE INTERNET VIA MOBILE PHONE (752,000) June-August ’11: 57% of smartphone owners accessed
the Internet via Mobile Phone (378,000)INCREASED 99% IN THE LAST 12 MONTHS
2 MILLION (56%) NEW ZEALANDERS
COMPARED 5.7% USED TWITTER
USE FACEBOOK
31% INCREASE OVER THE LAST 12 MONTHS
27% OF SMARTPHONE OWNERSUSE THEIR MOBILE FOR SOCIAL NETWORKING
BUT ONLY 11% OF NEW ZEALANDERS WITH SMARTPHONES VISITED TWITTER IN THE LAST 4 WEEKS.
DIGITAL NEWSPAPER CONSUMPTION, HAS INCREASED 112% IN THE PAST 5 YEARS.
DRIVING TOTAL MASTHEAD READERSHIP
112%
72% OF 18-24 YEAR OLD MALES
STREAM VIDEO CONTENT ONLINE7% OF THESE NEVER WATCH COMMERCIAL TV
57% OF NEW ZEALANDERS VISITED TRADEME55% BOUGHT FROM WAREHOUSE IN THE LAST 4 WEEKS
19% OF NEW ZEALANDERS USEDONLINE PAYMENT (e.g.PAYPAL)COMPARED TO 30% WHO USED THEIR CREDIT CARD ONLINE
36% OF NEW ZEALANDERSWENT ONLINE TO PAY HOUSEHOLD BILLS
IN THE LAST 12 MONTHS
COMPARED TO ONLY 10% USING CASH AND 17% USING CHEQUES
Mobile Social Networking
260,000 SMARTPHONE OWNERSUSE THEIR MOBILE PHONE FOR
SOCIAL NETWORKING
TECHNOLOGY EARLY ADOPTERS WITH A SMARTPHONE ARE 39% MORE LIKELY
Cosmetics & Social Media
MAC CUSTOMERS ARE 5X AS LIKELY AS ELIZABETH ARDEN CUSTOMERS TO USE TWITTER
10% OF BOTH MAC & ELIZABETH ARDEN CUSTOMERS ARE ON GOOGLE+
Trusted Advisers – The Social Media Multiplier Effect
COMPARED TO THE AVERAGE NEW ZEALANDER
73%
MORE LIKELY
89%
MORE LIKELY
97%
MORE LIKELY
120
%
MORE LIKELY
FINANCETO USE
BUSINESS NETWORKING
SITES (EG.LINKED IN)
FASHIONTO CREATE OR
MANAGE A ONLINE
JOURNAL OR BLOG
HOME ENTERTAINMEN
TTO VIEW OR CONTRIBUTE TO ONLINE FORUMS
MOBILE PHONE
TO USE A CHAT ROOM
Those who use internet banking do so 1.25 times per week on average
Online Vs Offline
20% OF ONLINE PURCHASERS SHOP IN STORES LESS OFTEN
OFFLINE RETAILERS ARE LOSING ONLINE SHOPPERS
Online Shopping
$5.6 BILLION SPENTSHOPPING ONLINENEW ZEALANDERS IN THE LAST 12 MONTHS
People Travelling in the last 12 Months
$1.5b SPENT ON TRAVEL &ACCOMMODATION ONLINE
22% USED THE INTERNET TO PLAN THEIR LAST TRIP42% BOOKED THEIR LAST TRIP ONLINE
Window Shopping
49% RESEARCHED ONLINEBUT BOUGHT OFFLINE
11% USED A PRICE COMPARISON WEBSITE13% HAVE READ AN ONLINE CATALOGUE
Social Media and The Path to Purchase
12% READ RATING & REVIEWS ONLINE
ONLY 4% HAVE POSTED A REVIEWONLY 1.4% OF NEW ZEALANDERS SAY THEY HAVE PURCHASED AS
A DIRECT RESULT OF ADVICE FROM A SOCIAL NETWORK
Smartphones and The Path to Purchase
8% RESEARCHED ONTHEIR SMARTPHONE
2.4% OF SMARTPHONE OWNERS HAVE PURCHASED SOMETHING VIA THEIR MOBILE IN THE LAST 4 WEEKS
New Car Buyers
39% USE THE INTERNET TOCHECK OR GET QUOTE
43% checked vehicle features online19% used internet to locate a dealer
Local Area Marketing
49% OF SMARTPHONE OWNERSOFTEN REDEEM COUPONS
IN THE PAST 12 MONTHS
31% have used GPS services7% have used QR code reader
The New Battlefield for Retail
58% ‘NOT COMFORTABLE’USING CREDIT CARDS ONLINE
2 out of 3 online shoppers ‘only buy from online retailers they know’27% of online shoppers ‘only buy from New Zealand online stores’
Trademe Dominates Online Shopping
TRADE ME 2M VISITORSWAREHOUSE 1.95M SHOPPERS
News
71% OF NEW ZEALANDERS WHO HAVE ACCESS NEWS OR READ
A NEWSPAPER ONLINE
32% OF NEW ZEALANDERS WHO HAVE READ PRINT NEWSPAPER IN THE
LAST 7 DAYS ALSO ACCESS NEWS OR NEWSPAPERS ONLINE
ALSO HAVE READ PRINT NESPAPERS IN THE LAST 7 DAYS
The Smartphone as a Multi-Media Device
31% (1.1M) OWN A SMARTPHONE THIS GROWING
17% ACCESSED, USED OR RECEIVED NEWS CONTENT ON THEIRSMARTPHONE IN THE LAST 4 WEEKS
14% STREAM/DOWNLOADED RADIO OR MUSIC, AND 19% STREAM/DOWNLOAD
VIDEO CONTENT ON THEIR SMARTPHONE
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