1. The Display Ad of the Future: Its All About You Tim Mayer Chief Marketing Officer Trueffect 3/18/2014Trueffect 1

2. Trueffect Inc. Confidential. 2014 All Rights Reserved What do these three people have in common? 3/18/2014Trueffect 2 F. Scott Fitzgerald Salman Rushdie Joseph Heller

3. Trueffect Inc. Confidential. 2014 All Rights Reserved The Move Towards Relevance 3/18/2014Trueffect 3 and Away from Resonance

4. Storytelling Resonance & Relevance 4 Trueffect3/18/2014

5. Trueffect Inc. Confidential. 2014 All Rights Reserved Storytelling with Resonance 3/18/2014Trueffect 5

6. Trueffect Inc. Confidential. 2014 All Rights Reserved Data Versus Brand Marketers 3/18/2014Trueffect 6

7. Trueffect Inc. Confidential. 2014 All Rights Reserved Traditional Measurement by Channel 3/18/2014Trueffect 7

8. Trueffect Inc. Confidential. 2014 All Rights Reserved Ad Measurement is a Mess 3/18/2014Trueffect 8 3rd Party: U.S. Reach of 2.4 B U.S. Population = 313.9 M but..

9. Trueffect Inc. Confidential. 2014 All Rights Reserved Need to tell story with Data across Channels 3/18/2014Trueffect 9

10. Trueffect Inc. Confidential. 2014 All Rights Reserved Structured Versus Unstructured Channels 3/18/2014Trueffect 10 Owned Paid Earned Landing Pages Brand Awareness Amplification Brand Experience Discovery & Intent Capture

11. Trueffect Inc. Confidential. 2014 All Rights Reserved 360 Profile: Structured and Unstructured 3/18/2014Trueffect 11

12. Trueffect Inc. Confidential. 2014 All Rights Reserved The Evolution of Display 3/18/2014Trueffect 12

13. Trueffect Inc. Confidential. 2014 All Rights Reserved Display buys used to be contextual 3/18/2014Trueffect 13

14. Trueffect Inc. Confidential. 2014 All Rights Reserved Data Growing FAST! 3/18/2014Trueffect 14 Online/offline CRM Registration First- Party data shared among advertisers Aggregated data Inferred vs. declared First Party Second-Party Third-Party

15. Trueffect Inc. Confidential. 2014 All Rights Reserved Now Buying Audiences 3/18/2014Trueffect 15

16. Trueffect Inc. Confidential. 2014 All Rights Reserved Marketing Funnel Creative Targeting on Audience Segments 3/18/2014Trueffect 16 Standard Offer CTR focused creative Value and Offer based Aligned to product, location etc. Upsell/Cross- sell retention Unknown Visitor Product Interest Visitors Recent Visitors Language Lapsed Visitors Language Existing Customer/Produc t Interest

17. Whats Next? 3/18/2014Trueffect 17

18. Trueffect Inc. Confidential. 2014 All Rights Reserved 3/18/2014Trueffect 18 Location Signals: iBeacons ALEX AND ANI

19. Trueffect Inc. Confidential. 2014 All Rights Reserved Opt-in to Offers 3/18/2014Trueffect 19

20. Trueffect Inc. Confidential. 2014 All Rights Reserved Viral Pull Ads 3/18/2014Trueffect 20

21. Thanks! Twitter: @timmayer 3/18/2014Trueffect 21