THE EFFECT S OF A MARKET ORIENTATION ON BUSINESS
PROFITABILITY
Presented By:
CHE MOHAMAD AZRUL BIN CHE LAH (2012102157)
ZULKHANAIN BIN MAT ZAIN (2012146285)
MUHAMMAD ARBAIN BIN MAT YUTI (2012930753)
MUHAMAD AZLAN BIN ABDULLAH (2012349855)
IZZAH AZIMAH BINTI NOH (2012717865
INTRODUCTION What is market?
The place for people purchase and sales product and services.
Concept of market Goods Services Person in charge that means (seller and buyer or manufacturer
and customer)
What is marketing?Marketing is managing profitable customer relationship, which is created value for customers in order to capture value from customers in return.
What is market orientation?Market orientation is a business approach or technique that focuses on identifying and meeting the stated or hidden needs or wants of customers.
The function of market orientation: To study customer need and want Develop the relation between company and customer Produce the goods/ services.
Important of market orientation to the manufacturer: to learn, know and understand the space or the competitive
advantage and also stated the competitor’s weakness and strength.
Explore the concept, define evaluation criteria and highlight the implication of surrounding that effect the manufacturer.
DIFFERENCES BETWEEN MARKET ORIENTATION AND MARKETING ORIENTATION
Market orientation is more than just a management
function as production, finance and human resources, and it
represents rather a management philosophy that should
guide the overall organization.
Marketing orientation is more treated like marketing
concept and relate to the 4P which is focusing on customer
orientation
KEY ELEMENT OF MARKET ORIENTATION
There are also form base on the key element of
market orientation (Hugo Daniel, 2010):• Target market• The customer relationship• The marketing team• Business profit
MARKET ORIENTATION CONCEPT
Concentrate on customer wants and needs
Combine all the organization activities
Achieve long term goals
BUSINESS PROFITABILITY What Is Business?
Is the organization that involved in the trade of goods, services or
both to consumer with exchanged for one another or for money.
Indeed, market is the places of business have done.
What Is Business Profitability?
Is the primary goal of all business ventures. Without Profitability
Company, organization or business will not survive for the long-term
of the business stand in market place. Income and expenses is the
rate profitability
THE EEFECTS OF A MARKET ORIENTATION ON BUSINESS
PROFITABILITY
Tools for Gaining Business Profitability
Concentrate and ensuring the customers’ needs and
want, fulfil the customer satisfaction.
Market orientation and firm performance stated
that achieve greater financial returns from advance
quality by stressing generation income only, along
with its highlighting focus on customer satisfaction.
Manufacturer consider about customer ability and
affordable.
Assist To Predict the Customer Change
When we know what customer needs and wants, we
may realize the change based on past and current
sales.
Climate or season may give an advantage to the
organization in focusing and make it the product
reliable and possible to the customer hand.
High in Cost
High production cost.
Need to keep going upgrade and produce the
product.
Although market orientation make the company
increasing gain business profitability, it is not
suitable for small medium entrepreneur (SME)
company and dog’s stages in BCG.
CONCLUSION
Connection between market orientation and the business
profitability can be conclude as link or related to each other.
Actually, element and concept of market orientation assist the
organization to gain business profitability and motivate the
organization or seller to be progressive production to keep
them stable and sustain their profitability in the long period.
Organization are able to works and establish and also
maintaining which give an advantage to the customer.
By following the market orientation, tendency of an
organization to legally, willingness and responsible
to examine the information which related to the
competitors.
Marketing products will run and flow smoothly in
production regarding to build the higher business
profitability.
An organization will know their ability and
strength.