Download - The Evolution of UX Challenges
The evolution of
UX challengesZoltan Kollin
Hello, I’M Zoltan KollinUX director at Ustream
AN IBM COMPANY
the Ultimate ux challenge?
to make compromises
UX
UserS
Business Technology
UX
UserS
Business Technology
UX
UserS
Business Technology
UX
UserS
Business Technology
The rise and fall of skeuomorphism
The rise of simplification
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry
Old challenges New challenges
The small screen challenge
The rise of mistery icons
The usability challenge
usability first, design trends second
UX
UserS
Business Technology
90 trillion emails were sent in 2009
90 trillion emails were sent in 2009
81% were spam
Today, less than 0.1% of email in the average Gmail inbox is spam.
Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone
2
2
1
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8
3 important messages
2 friend requests since yesterday
Woohoo, 16 people liked your post
You have 7 new followers!
17 app updates available
Nine of 10 people suffer from phantom vibration syndrome where they mistakenly think their mobile phone is vibrating in their pocket
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The business challenge
push without distracting or roadblocking
UX
UserS
Business Technology
Technology can roadblock users, too
Technology should solve problems, not create new ones
designing for technology
Designing for users
The technology challenge
Fall in love with problems, not technology
UX
UserS
Business Technology
Keep focusing on users question everything
find that balance
Thank you@kollinz